Manchester Metropolitan University

Digital Marketer Degree Apprenticeship

for Apprentice Students

The need for people with digital skills is growing and by becoming a Digital Marketer Degree Apprentice, you will be following an exciting route, where you will develop the skills and knowledge needed to work effectively as a strategic Digital Marketing professional.

The Digital Marketer Degree Apprenticeship is a great way of starting or progressing a career in this fast-paced sector. You will work full-time for one of the country’s leading employers or innovative SMEs, while studying towards a fully accredited Digital Marketing Degree with Manchester Metropolitan University.

The programme, currently scheduled to begin in September 2018, will enable candidates to earn a minimum starting salary of £12,000 per year and receive all the fantastic benefits of working in a digital marketing role.

What You Will Study

You will study a curriculum that is centred on developing a broad understanding of the principles of marketing, web technologies and consumer behaviours. You will also have the opportunity to focus on the skills needed to become a digital marketing specialist in a number of roles, such as:

  • Digital Marketing Executive
  • Social Media Manager
  • Digital Marketing Analyst
  • Content Marketing Executive
  • Search Engine Optimisation Specialist
  • Digital Campaign Manager
  • Digital Marketing Strategist
  • Digital Marketing Account Manager

Programme Units

Typical units of study may include:

Year 1
  • Principles of Marketing
  • Digital Media and Marketing Platforms
  • Social Media Communications Practice
Year 2
  • Performance Measurement and Analytics
  • Content Marketing
  • Digital Branding
  • Digital Business Environment
Year 3
  • Principles and Practice of UX
  • Customer Insight
  • Digital Engagement
  • Principles of eCommerce
Year 4
  • Digital & Social Media Marketing
  • Communications Management
  • Final Work-Based Project
  • Digital Marketing Portfolio

Personal Development

As well as the academic content, the apprenticeship includes sessions on communication, presentation and team working skills, to help you become a confident digital marketing practitioner.

Programme Delivery

The programme is taught at Manchester Metropolitan University’s Business School for approximately 30 days each year. You will attend for an induction week, followed by teaching in two-day blocks, every four to six weeks.

The taught units are complemented by negotiated work-based projects, where whenever possible you will be able to use business challenges and scenarios from your own role as part of your work. You will also have regular updates with your university tutor in person, on the phone or via video chat.

The Degree Award

Upon successful completion of the course, you'll achieve a BSc (Hons) in Digital Marketing. 

Entry Requirements

Candidates for the Degree Apprenticeship should have a minimum of 104-112 points at A2 (Grades BCC) or an equivalent e.g. BTEC DMM. You will also require Maths and English Language GCSE grade A*-C. We will individually evaluate candidates who do not meet these requirements, but have workplace experience.

How to Apply

You have to apply direct to an employer offering opportunities on the programme and vacancies are listed in the section below.

The application process varies by employer, but your first step should be to complete our registration form and we will keep you up to date with vacancies and support.

More detailed ‘How to Apply’ Information

To secure an apprenticeship you will need to apply for a full-time position with one of our partner employers.

Apprenticeship Vacancies

Make sure you register your interest before applying for an apprenticeship

Register interest

Vacancies with our partner employers will be displayed here when they become available. Register your interest to receive job alerts.‌

Students