Manchester Metropolitan University

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Manchester Met announces new Digital Marketer Degree Apprenticeship

New programme scheduled to start in 2018

The new Digital Marketer Degree Apprenticeship, will be starting in January 2018

Building on its leading position as a provider of degree apprenticeships, Manchester Metropolitan University has announced it is creating a Digital Marketer programme. The government has recently given the programme the green light, which paves the way for the development of the new apprenticeship, which the University plans to start in 2018.

The Digital Marketer Degree Apprenticeship will enable businesses to develop the skills needed for a number of strategic digital marketing roles. It will be a great way to bring in bright new talent or to offer as a progression route for staff who may not already have a degree.

Manchester is increasingly recognised as the UK’s most important digital hub outside London and the sector is growing at a rapid pace. This growth requires people with specific digital skills, and degree apprenticeships are a sustainable long-term solution, especially when seen in the context of the recently introduced apprenticeship levy and the generous government funding available to smaller businesses.

David Edmundson-Bird, who is leading the team developing the programme at Manchester Metropolitan University, said:

"We are really excited about the opportunity presented by this new apprenticeship. We are now living in a digital age and there is a growing need for businesses to have a strategic digital marketing capability. We believe that our experience in delivering practice-focused degree and master’s programmes puts us in a great place to be able to create a programme that will deliver impact.”

The acute need for new digital skills, especially in Digital Marketing, was highlighted in a recent report by Manchester Digital, which named Digital Marketer as one of the four most difficult to fill roles in the sector.

Anyone interested in taking on apprentices or giving their existing employees an opportunity to develop their skills should contact apprenticeships@mmu.ac.uk or call 0161 247 3919.

Find out more about the programme at: www.mmu.ac.uk/apprenticeships/employers/digital-marketer

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