The significance of regional public affairs in blending divisions between politics and business is top of the agenda today as public affairs professionals all over the country descend on Manchester.
Manchester Metropolitan University Business School (MMUBS) is bringing Westminster to the North West by showcasing the best examples of public affairs in the region at the first ever Regional Public Affairs Conference.
Recent news events have highlighted the importance of regional public affairs in the North West, with the announcement of the extension of Manchester’s MetroLink system, as well as the BBC’s plans to invest heavily in the area.
Organised by MMUBS’s Centre for Corporate and Public Affairs, the conference – entitled ‘Giving the North a Voice in Westminster: Adding Value through Public Affairs’ – provides the opportunity for public affairs practitioners, chief executives and MPs to collaborate to demystify the hype surrounding public affairs and explore its potential for regional organisations.
An effective NW
By bringing together major public affairs players working throughout the region to share their knowledge and experience of political lobbying within a diverse range of industries, the conference will highlight the effectiveness of regional public affairs.
Guest speaker on the day will be Jim Hancock, Political Editor for BBC North West and revered political commentator. Jim will reflect on his 30 years of experience in political broadcasting – as Political Correspondent for Granada Television and the BBC at Westminster, and presenter of The Politics Show on BBC One.
Dr Danny Moss, Director of the Centre for Corporate & Public Affairs at MMUBS, said: "The time is right to hold this conference, to emphasise not only the potential of public affairs, but also its increasing significance regionally.
"We have some great public affairs professionals working here in the North West and the conference is the perfect opportunity to share their expertise with colleagues.
"For those working in the public affairs and corporate communications/PR fields, as well as senior management of public and private sector organisations throughout the North West, MPs, local councillors and those working within local government, the conference will be a real eye-opener."
The conference also features speakers from Astrazeneca, Manchester Airports Group, North West Development Agency, British Nuclear Group and United Utilities, plus an insight into effective regional lobbying regarding the Blackpool Casino Campaign from the Chief Executive of Blackpool Borough Council.
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The Regional Public Affairs Conference is being held at MMUBS’s All Saints West building in Manchester. It is being held in conjunction with the North West Chartered Institute of Public Relations (CIPR) and Public Affairs Network.