Office location Dean’s office, 2nd Floor Business School, Manchester Campus
Office hours Monday 9.00 to 10.00 and 3.00 to 4.00
Who am I?
Who am I?
Fellow of the Institute of Direct Marketing to 2012, Course Leader for the IDM Diploma in Direct Marketing at MMU 1993 for 15 years
Other academic service (administration and management)
Acting Dean, Faculty of Business and Law (2014 - current) Head of Department, Marketing, Operations and Digital Business (2010 – 2014) Director of Strategic Resources, FoBL (2010 – current) Business School Timetabler (2007 – 2010) Principal Lecturer, Department of Marketing and Retail (2007 – 2010) Senior Lecturer, Department of Marketing and Retail (2000 – 2007) Principal Lecturer, Placement Unit (1993 to 2000) Senior Lecturer, Department of Business Studies (1988 – 1993) Tutor in the following subject areas: Integrated Marketing Communications, Direct and Relationship Marketing, Strategic Marketing, Marketing of Financial Services. Tutor for the Institute of Direct Marketing (IDM) Distance learning Tutor for the IDM in the North-west and Midlands
Research Expertise, Publications & Grants
Analytics for measuring and assessing customer value. Developing customer database segmentation and targeting techniques based on transactional data. Developing relationship marketing strategies based on customer worth and potential lifetime value.