The department’s primary focus is developing our students’ knowledge, understanding and practice in the key employability areas of marketing, public relations, advertising and digital marketing, in addition to the disciplines of business technology, project management, business analytics and logistics management.
These are all important sectors in industry with significant demand for world-class professionals who have the ability to apply the skills they have gained in the Department through their applied learning in these areas.
Our students learn in a prestigious student-orientated and career-driven environment. Students benefit from our extensive links with industry through projects, optional internships and placements, and guest speakers. A number of our units also involve projects with “live” commercial briefs, which allow students to experience real business challenges and devise solutions to meet the needs of our business partners.
Our staff are highly experienced professionals, with many years in the commercial sector and many are active researchers in their disciplines, with specialist groups publishing in the key areas of consumer behaviour, digital marketing and the marketing of places
A number of our expert tutors are also undertaking consultancy projects with the business sector, primarily in the fields of strategic marketing and business operations, facilitating the development of current case study material and examples of practice for application in our lectures and tutorials.
The department is fully engaged with the professional bodies, which provide an important focus in enhancing our students’ career prospects. These include:
The Association for Project Management
The Chartered Institute of Logistics and Transport
The Chartered Institute of Marketing
The Institute of Place Management
The Chartered Institute of Public Relations
The Chartered Institute of Purchasing and Supply
The Public Relations Consultants Association.
We are also a major provider of education and qualifications to the retail sector and are proud of our long-standing links in delivering commercial degrees for companies such as Tesco, Asda George, McDonald’s and JD Sports Fashion.
Our professionally endorsed programmes are designed to equip those who will meet and overcome the challenges of tomorrow and the department is proud to facilitate knowledge exchange with a wide variety of employment sectors.