Manchester Metropolitan University

Master of Sport Directorship

Qualify for one of the most influential roles in sport.

The Master of Sport Directorship (MSD) is a two-year, part-time executive level course aimed at professionals who wish to gain a unique qualification that prepares them for the role of sporting director.

Sport is a competitive and global business. The demand has never been higher for skilled professionals with both the commercial acumen and visionary leadership skills to take sporting organisations to the next level.

A flagship course for the Business School, the Master of Sport Directorship (MSD) is the only one of its kind in the UK and is at the forefront of sports leadership.

Teaching takes place at the Business School in part-time blocks consisting of seminars, masterclasses and a stellar series of master classes from high profile speakers from the worlds of business and sport.

Combining the latest thinking on leadership practice, sports governance, innovation and the application of neuroscience, the Master of Sport Directorship (MSD) is a challenging yet rewarding programme, where professionals share best practice, collaborate and innovate.

At the forefront of sports leadership - the Master of Sport Directorship (MSD)


Gain a fully accredited Master’s degree that qualifies you for sporting director, one of the most important roles in modern sport. The Master of Sport Directorship (MSD) is a two-year part-time course that teaches a unique curriculum tailored to meet the real demands of leading sporting organisations.

Covering sports leadership, personal development, masterminding innovation and change, sport governance and best practice – alongside a diverse range of hands-on extra-curricular activities – the course provides unrivalled preparation for the role of the sporting director.

Designed to fit both on-campus and remote study around work commitments, the Master of Sport Directorship (MSD) equips sports and business professionals with the skills and practical experience needed to take their next career step with confidence.

Course Content

The course content is as follows:

Unit 1 - Personal Leadership to Develop Sporting Directors

Explore your personal approach to leadership and learn how cognitive and emotional capacities drive your own and others' behaviour.

Unit 2 - Leading a High Performing Sports Organisation

Discover what a high performance organisation looks like up close. Learn the building blocks of that culture and how to interpret that vision and philosophy for the future.

Unit 3 - Masterminding Innovation and Change

Challenging traditional ways of thinking enables the development of innovative approaches that will create the competitive edge that all sporting organisations seek.

Unit 4 - Sports Governance and Best Practice

Understand the rules and procedures needed to make organisational decisions in the best possible way to optimise performance whilst demonstrating transparency and accountability.

Unit 5 - Sporting Directorship in Practice (Dissertation)

Engage in experiential learning delivered through the latest advances in neuroscience and learning technology.