Manchester Metropolitan University

MBA in Digital Management

Manchester is expected to create 23,000 new jobs in the digital sector over the next decade, putting the city at the forefront of UK expansion in this area. With modules focusing on business management, digital strategy and contemporary business issues, Manchester Met is the ideal place to equip yourself for a career in this rapidly expanding profession.

Course Structure

The course is taught over 24 months, with intakes in October and January.

Each unit is taught in a three-day block on campus. During these three day blocks you will receive the latest academic and practitioner thinking presented by University staff and industry guest speakers and masterclasses. In addition to the taught element of the programme you will have two residential weekends over the two year period and a week international study trip. Finally, in relation to your unit - Reflective Personal Leadership, you will be allocated an executive business coach and receive six one hour sessions over the year.

You can find out more by consulting your course timetable.

Modules

You will require 180 credits to pass your MBA in Digital Management. This is achieved through a series of six general MBA core units and two specialised Digital Management units (both studied online), followed by a final dissertation. A detailed breakdown of the course can be found below.

Phase 1

The first step is our general MBA programme, where all students learn the essential skills necessary for any business field.

ModuleCredits

Reflective Personal Leadership 

15

Leading, Managing & Developing People

15

Operations Management

15

Strategic Marketing

15

Accounting & Financial Management

15


Phase 2

The second stage of the MBA in Digital Management programme sees students take two specialised units that will give them a greater understanding of what it takes to succeed in the world of digital media. 

ModuleCredits

Global Economic Environment

15

Strategy for Integrated Communications

15

Acquisition of Paid & Organic Channels

15

Phase 3

The final task for students is a dissertation demonstrating the knowledge they have acquired during the course.

ModuleCredits

Digital Management Dissertation

60

For more details

Further information about timetables and entry requirements for all our MBA courses can be found by following the appropriate links.

If Digital Management isn’t for you, why not see if one of Manchester Met’s other MBA programmes offers what you’re looking for?

If you have further questions please contact Dr Sara Ward at s.ward@mmu.ac.uk or 0161 247 3431

To learn more about the Digital Management MBA, fill out the form below and someone will get in contact with you soon to discuss your requirements.

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