PhD Educational Research
PG Cert Academic Practice
BA (Hons) European Business
Programme Coordinator – Taught Postgraduate and Undergraduate
Programme Leader - Chartered Manager Degree Apprenticeship
Unit Leader: Marketing Communications Strategy
Unit Leader: MSc Dissertation
Unit Leader: Integrated Marketing Communications
J. Pratten, S. Scoffield (2007). The Role of the Internet in the Marketing of Independent Public Houses in the UK. The Service Industries Journal. 27(2), pp.125-137.
JD. Pratten, SJ. Scoffield (2003). Marketing in the independent sector of the UK licensed trade. International Journal of Contemporary Hospitality Management. 15(5), pp.263-267.
SJ. Scoffield (2013). Dulux Paint Sales Promotions in Consumer and Trade Markets. In: Integrated Advertising, Promotion and Marketing Communications. Harlow, UK: Pearson, pp.366-367.
SJ. Scoffield (2013). Opening Case: Virgin Atlantic Airways. In: Integrated Advertising Promotion and Marketing Communications. Harlow, UK: Pearson, pp.16-17.
SJ. Scoffield (2012). Marketing Excellence (Case Study). P. Kotler, KL. Keller. In: Marketing Management (14e) Global Edition. Harlow, UK: Pearson Education Ltd, pp.586-587.
SJ. Scoffield (2012). Marketing at Work Case Study: The Edinburgh Inspiring Capital Brand. G. Armstrong, P. Kotler. In: Marketing: An Introduction (11e) Global Edition. Harlow, UK: Pearson Education Ltd, pp.388-389.
SJ. Scoffield (2012). Case 10-1: The Beatles Story, Liverpool. WJ. Keegan, MC. Green. In: Global Marketing (7e) Global Edition. Harlow, UK: Pearson Education Ltd, pp.308-309, 339.
M. Foster, C. Myles, SJ. Scoffield, S. Warhurst Feed-Forward, Not Feed-Back : Exploring the Meaning of Helpful Feedback, Chartered Association of Business Schools ( CABS) Learning, Teaching and Student Experience Annual Conference. In: https://charteredabs.org/wp-content/uploads/2017/05/LTSE-2017-programme-including-presentations-1.pdf. Bristol, UK, 25/4/2017.
J. Liu, S. Scoffield Global positioning of emerging market brands: countering negative brand origin effects. Cambridge University, 1/7/2015.
SJ. Scoffield, J. Liu Online Marketing Communications and the Postmodern Consumer in the Museum Context. Association for Business and Economics Research, Cambridge, UK, 1/7/2014.
SJ. Scoffield MizBiz: Marketing on a Budget. Centre for Social Inclusion, MMU Cheshire, Crewe, Cheshire, UK, 1/9/2009.
SJ. Scoffield Marketing Theory and Practice: The Reconstruction of Knowledge in the Workplace. OBEC, 1/6/2009.
MJ. Grant, SJ. Scoffield Perceptions of Farmers' Markets: Are They Rural Idylls?. GCBE, Oxford, UK, 1/7/2006.
Scoffield, S.J. (2009) "Marketing theory and practice: the reconstruction of knowledge in the workplace" Oxford Business and Economics Conference, June
Grant, M.J. and Scoffield, S.J. (2006) Perceptions of Farmers' Markets; are they rural idylls? 5th Global Conference in Business & Economics, Cambridge, July
Joint seminar with M.J.Grant (2006) Research into Farmers' Markets: their development and role in the local economy, Research Capability Conference: Making Knowledge Count: Academic Expertise and the Community, MMU Cheshire, April,
Seminar with R.A. Fisher and R. Spowage (2006) "Students' propensity to engage, sustain and achieve personal development planning: the SDF process" Fourth Learning and Teaching Conference, MMU Cheshire, September
Seminar (2006) - Using a validated marketing unit as a professional training product, Research Capability Conference: Making Knowledge Count: Academic Expertise and the Community, MMU Cheshire, April.
Grant, M.J. and Scoffield, S.J. (2005) Farmers' Markets: A Phoenix from the Ashes: A Viable Shopping Experience? 4thGlobal Conference in Business & Economics, Oxford, June
Scoffield, S.J. (2000) Sink or Swim?; Responding to the Changing Marketing Environment of Waterways Heritage, Academy of Marketing Conference, University of Derby, July.
Reviewer: Student Engagement in Higher Education Journal
Member of a team researching the implementation of the Student Development File in the Department of Business & Management, September 2005 - April 2006, funded by MMUC FLTC
Member of a team researching blended learning in MMUC September 2006 - September 2007, funded by MMUC FLTC
Fellow of the Higher Education Academy
Member of the Chartered Institute of Marketing