I am a senior lecturer in Fashion Business as well as a leader of the Fashion Business Management Research Cluster at the Department of Apparel, Manchester Metropolitan University (MMU). I joined MMU in 2010 and have been part of the teaching team on the fashion business related subject across programmes.
Following a BA in Journalism, I entered the fashion industry as a PR account executive. I later took up a position of fashion editor at Marie Claire magazine. After a few years experience in the industry, I continued my education, earning a Master degree in Management with Marketing at University of Bath. I later completed her PhD in Management on the subject of innovation management in the UK designer fashion sector at the School of Management, University of Bath.
I am an active researcher and contributes in international conferences and publications. My main research interests are in the area of strategic innovation management in the creative industries. My current research focuses on extending the application of innovation management theories in the context of design-driven, network-based aesthetic innovation. This includes a cross-discipline exploration on innovation eco-system that encapsulates the integration of managing creativity, design and business in the creative industries.
S. Lin, N. Piercy, C. Campbell (2013). Beyond the make-or-buy dichotomy: Outsourcing creativity in the fashion sector. Production Planning and Control. 24(4-5), pp.294-307.
S. Lin, N. Piercy (2012). New product development competencies and capabilities: The case of the fashion SME. Journal of General Management. 38(2), pp.61-77.
S. Lin, T. Chang (2013). Marketing in a global context. In: Principles of Marketing A Value-Based Approach. Palgrave Macmillan,
JJ. Hodson, S. Lin An EMBEDDING Approach Towards Highly Employable, Industry-Ready Students. Japan, 25/1/2014.
S. Lin Investigating sources of creativity in the fashion industry: make, buy or steal. Miami, FL, 19/5/2011.