Manchester Metropolitan University

Thursday, 23 February 2017

International Augmented and Virtual Reality Conference 2017

Empowering Human, Place and Business through AR and VR

Augmented and Virtual Reality (AR & VR) offer exciting opportunities for human computer interaction, the enhancement of places and new business cases. The Augmented Reality and Virtual Reality Conference organisers seek original, high-quality papers in all areas related to augmented reality (AR), virtual reality (VR), mixed reality and 3D user interfaces.

With a theme Empowering Human, Place and Business through AR & VR, International AR & VR Conference 2017 will focus on exploring cutting edge Augmented and Virtual Reality concepts, applications and business models which shape our everyday life, place and businesses.

Issues to be covered at the conference include, but are not limited to, the following areas:

• Augmented and virtual reality adoption behavior
• Augmented and virtual reality business model
• Augmented and virtual reality applications in tourism, events, hospitality, retail, cultural heritage, architecture, education, entertainment, health, media etc.
• Development and implementation of augmented and virtual reality applications
• Mobile and wearable technologies and applications
• Impacts of augmented and virtual reality on value co-creation
• Augmented and virtual reality for customer engagement
• Enhancing customer experience via augmented and virtual reality
• Multi-sensory experience via augmented and virtual reality
• Cultural differences in the use of augmented and virtual reality
• Legal, ethical, and regulatory issues of augmented and virtual reality
• Augmented and virtual reality marketing
• Augmented and virtual reality gamification
• Augmented and virtual reality in smart city and smart tourism
• Any other related topic

Event contact ARVR Conference · arvrconference@mmu.ac.uk

Visit the Event website

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