Business Analytics

Attend a course fair How to apply
Attend a course fair How to apply


In today's organisations, technology is a business-critical resource integrated into the fabric of business operations.  There is a growing recognition that businesses need to leverage big data in order to maximise competitive opportunities. This programme focuses on both of these elements in preparing you to achieve a balanced combination of technical competence coupled with an understanding of business intelligence.

The programme will allow you to develop the acumen necessary to identify opportunities for the organisation through understanding data, as well as the ability to build a case for exploiting and deploying technological solutions. 

The familiarisation of information technology for analytics will develop your appreciation of how these can be integrated into business operations. This course is taught by experienced tutors with real world consultancy and research expertise in the field of digital business.

During your studies, you will have the opportunity to participate in:

*subject to availability

An MSc in Business Analytics will help you get the skills and knowledge you need to secure a graduate job in specialist roles such as consultant, data analyst, manager or business analyst. 

Open to graduates holding degrees in any subject, this course assumes no prior knowledge of business or management and is suitable for UK, EU and international students wishing to progress their academic knowledge of business analytics and business intelligence. It is also suitable for those who do not have a degree but possess relevant experience.

Features and Benefits

Behind-the-scenes business visits

As a Masters student of the Business School, you have the opportunity to participate in a number of free business visits that allow you to see behind the scenes of real companies and learn about how these businesses are structured and operate. The business visit programme varies each year, the following are indicative of the type of business visits that are available:

Professional development weeks

The Faculty of Business and Law hosts two Professional Development Weeks annually. Free and open to all students, this includes a festival of skills-development activities, practical support in developing your CV and employability skills, and the opportunity to network with actively recruiting graduate employers. 

Consultancy dissertation 

The dissertation unit is your chance to undertake a consultancy dissertation, which could be based on a current or potential employer and aligned to your career goals in a specfic sector, organisation or industry. This would involve identifying and structuring an investigative managerial or business issue, producing a substantial written document of your conclusions and recommendations. 

Expert guest lectures

A number of guest lectures take place each year with leading speakers from industry. The Business School shares extensive links with over 25 professional bodies including the Chartered Management Institute and the Association for Project Management. We invite speakers from various industries onto campus as guest lecturers to share their knowledge with current Masters students. 

Accreditations, Awards and Endorsements

Career Prospects

There is wide recognition of a growing skills gap in the Business Analytics field (also known as big data analytics) and employers are increasingly focussing their resources in harnessing the power of data and information to provide smarter and more intelligent ways of reaching customer expectations. Due to this shift, employers are seeking talented graduates who understand this sector and can demonstrate skills in implementing new processes into business organisations. According to a recent report by The Tech Partnership, demand for big data specialists is forecast to increase by 160 per cent between 2013 and 2020.*

* Big Data Analytics: Assessment of Demand for Labour and Skills 2013–2020 (October 2014)

The Faculty of Business and Law’s dedicated Careers and Employability Service is at your disposal during, and up to three years after you graduate.  With a focus on developing and enhancing your employability skills, there is a range of careers support services on offer during your time here including Professional Development Weeks twice a year, where a festival of skill building activities, training and employer networking takes place.

You are encouraged to explore your employment options during your postgraduate qualification and you will have the opportunity to engage with employers through careers fairs, guest speakers and internships.

Learn more about graduate careers

Entry requirements

Normally a good UK honours degree (minimum 2:2), or  equivalent (including International), in any subject. We also welcome applications from candidates who may not have a degree but do have equivalent professional qualifications or significant, relevant management experience.

This course is suitable to students with a variety of academic and professional backgrounds.  It aims to equip those who wish to pursue a managerial career with the required skills to understand and apply knowledge and understanding of Business Analytics. However, it should be noted that applicants are not expected to possess any significant technical skills when for applying for this course.

International students please see

Course details

Our postgraduate programmes aim to combine academic knowledge from leading research in the area with the professional skills that employers are seeking.

The Faculty is home to the Centre for Business and Society, which brings together a number of synergistic research centres and knowledge clusters and our doctoral school of PhD researchers who work with teaching staff on the design of the programme.

Industry experienced teaching expertise

Teaching staff on this programme combine a rich mix of industry experienced and research active academic staff. 

Jon Prest | Programme Leader

Dr Rosane Pagano | Principal Lecturer and Postgraduate Coordinator 

Dr Sofiane Tebboune | Senior Lecturer

Core Units

  • Masters-level Learning
  • Data Modelling and Analysis 
  • Organisational Strategy for Information Systems
  • Business Statistics
  • Data Management
  • Decision Making and Data Visualisation
  • Dissertation

Option Units

Choose two from a list including: 

  • Data Mining
  • Analytics in Marketing
  • Project Management Framework
  • Project Management Systems
  • Financial Analytics
  • Hospitality Business Analytics
  • Data Management and Machine Learning
  • Business Intelligence
  • Live Client Brief
  • Internship Project
  • Uni-wide Language

Option units are offered subject to sufficient student numbers.

Placements options

Postgraduate internship programme

Employers look favourably on candidates who can demonstrate relevant and practical work experience. All Masters students at the Business School are encouraged to undertake an optional, short-term internship with a real business in order to develop relevant experience relating to their studies. 

The Postgraduate Internship Programme is an optional unit which allows you to gain up to fourteen weeks of work experience in a business environment; putting your studies into practical application, at the same time as gaining practice credits, which are recorded on your degree qualification transcript. 

A dedicated Placement and Project Coordinator will guide you through this process, by sourcing and advertising suitable roles throughout the year, offering 1-2-1 application advice, and supporting you to make speculative applications to source your own Internships. 

Internships can be part-time or full-time but must fit around your scheduled classes.

Department of Operations, Technology, Events and Hospitality Management

Our Operations, Technology, Events and Hospitality Management Department combines technology with creativity in a state-of-the-art learning environment.

The department stays closely linked with professional institutes, associations and businesses, as part of its founding principle of education working with industry to produce career ready graduates.

Learn more

Taught by experts

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.

Meet our expert staff


UK and EU students

UK and EU students: Full-time fee: £9,250 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Non-EU and Channel Island students

Non-EU international and Channel Island students: Full-time fee: £15,500 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Additional Information

A Masters qualification typically comprises 180 credits, a PGDip 120 credits, a PGCert 60 credits, and an MFA 300 credits. Tuition fees will remain the same for each year of study provided the course is completed in the normal timeframe (no repeat years or breaks in study).

Part-time students may take a maximum of 90 credits each academic year.

Postgraduate Loan Scheme

Loans of up to £10,000 for many Postgraduate Courses

Find out more

Alumni Loyalty Discount

Rewarding our graduates

Learn more

Want to know more?

How to apply

The quickest and most efficient way to apply for this course is to apply online. This way, you can also track your application at each stage of the process.

Apply online now

Advanced Standing

If your qualifications are relevant, you may be eligible for ‘entry with advanced standing'. This entry route gives academic credit for your current qualifications. 

Please note, advanced standing applications cannot be made using the apply online feature. If this applies to you, please instead complete the Postgraduate Application Form.


Programme Review
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.

Important Notice
This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.

Confirmation of Regulator
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