Manchester Metropolitan University


Business Analytics

2017 entry

Features and benefits of the course

  • You will be taught in the multi-award-winning Business School on All Saints Campus. Watch the video to find out more.
  • Extensive use of the University's online virtual learning portal (Moodle) to provide additional learning materials, communication and also as an aid to discussions.

Behind-the-scenes business visits

As a Masters student of the Business School, you have the opportunity to participate in a number of free business visits that allow you to see behind the scenes of real companies and learn about how these businesses are structured and operate. The business visit programme varies each year, the following are indicative of the type of business visits that are available:

  • Manchester United Football Club – museum and stadium tour plus guest speaker on business operations
  • Robinson’s Brewery – tour of 175 year old family run brewery and guest speaker
  • BBC at MediaCityUK - tour of BBC studios at MediaCityUK with an insight into how TV broadcasting works.
  • Jaguar LandRover - tour of the LandRover factory including every stage of the assembly process to the finished product.

Professional development weeks

The Faculty of Business and Law hosts two Professional Development Weeks annually. Free and open to all students, this includes a festival of skills-development activities, practical support in developing your CV and employability skills, and the opportunity to network with actively recruiting graduate employers. 

Consultancy dissertation 

The dissertation unit is your chance to undertake a consultancy dissertation, which could be based on a current or potential employer and aligned to your career goals in a specfic sector, organisation or industry. This would involve identifying and structuring an investigative managerial or business issue, producing a substantial written document of your conclusions and recommendations. 

Expert guest lectures

A number of guest lectures take place each year with leading speakers from industry. The Business School shares extensive links with over 25 professional bodies including the Chartered Management Institute and the Association for Project Management. We invite speakers from various industries onto campus as guest lecturers to share their knowledge with current Masters students. 

Accreditations, Awards and Endorsements

Placement options

Postgraduate internship programme

Employers look favourably on candidates who can demonstrate relevant and practical work experience. All Masters students at the Business School are encouraged to undertake an optional, short-term internship with a real business in order to develop relevant experience relating to their studies. 

The Postgraduate Internship Programme is an optional unit which allows you to gain up to fourteen weeks of work experience in a business environment; putting your studies into practical application, at the same time as gaining practice credits, which are recorded on your degree qualification transcript. 

A dedicated Placement and Project Coordinator will guide you through this process, by sourcing and advertising suitable roles throughout the year, offering 1-2-1 application advice, and supporting you to make speculative applications to source your own Internships. 

Internships can be part-time or full-time but must fit around your scheduled classes.

About the course

Our postgraduate programmes aim to combine academic knowledge from leading research in the area with the professional skills that employers are seeking.

The Faculty is home to the Centre for Business and Society, which brings together a number of synergistic research centres and knowledge clusters and our doctoral school of PhD researchers who work with teaching staff on the design of the programme.

Industry experienced teaching expertise

Teaching staff on this programme are from the Department of Marketing, Operations and Digital Business and combine a rich mix of industry experienced and research active academic staff. 

Meet the lecturers:

For questions about the course, please contact our course enquiries team in the first instance:

Dr Ihsan Faraj | Senior Lecturer

Ben Keegan | Senior Lecturer

Dr Rosane Pagano | Principal Lecturer and Postgraduate Coordinator 

Dr David Petty | Senior Lecturer

Jon Prest | Senior Lecturer

Dr Sofiane Tebboune | Senior Lecturer and Course Leader, MSc Business Analytics

Typical units of study may include

Year 1

Units on the programme are designed to develop your critical thinking on key areas whilst allowing you to apply your learning into practice. There are several opportunities throughout the course  to undertake a live business client project, before embarking on a consultancy based dissertation. 

Units on the programme include: 

Core units

  • Business Analytics (30 credits)
  • Strategic Information Systems (15 credits)
  • Fundamentals of Data Management (15 credits)
  • Consultancy Skills (15 credits)
  • Decision Making & Data Visualisation (15 credits)
  • Dissertation (60 credits)

Option units

You will choose one 30 credit unit or two 15 credit units):

  • Advanced Business Analytics (15 credits)
  • Advanced Business Analytics in Marketing (15 credits)
  • Advanced Business Analytics in Supply Chain Management (15 credits)
  • Project Management Organisation and Systems (30 credits)
  • Data Management & Machine Learning (30 credits)
  • Business Intelligence (30 credits)

The number of units you study will depend on if you choose the PgCert (60 credits), PgDip (120 credits) or MSc (120 credits of units + 60 credit dissertation).

Core Units
Business Analytics

This unit will equip you with skills and knowledge relating to the handling and analysis of a variety of information generated by organisations. Key themes explored include:

  • What is big data? Why is it important in a connected world?
  • What is structured and unstructured data?
  • Data warehousing - the storage, management and retrieval of large amounts of information.

You will then go on to look at how organisations can leverage data to aid the decision making process. This will include the study and practice of relevant visualisation and analysis techniques utilising appropriate software.

Consultancy Skills

The aim of this unit is to provide the conceptual foundation on the core aspects of the consultancy process, from initial client contact to project completion. The delivery process of consultancy is of increasing importance to all, as staff functions have to engage more and more with their colleagues, internally and externally, in a consultancy fashion. The roles of manager and consultant have been increasingly converging. Managers, once guardians of continuity, are more and more finding themselves as facilitators of change and discontinuity, as consultants have been.

Decision Making & Data Visualisation

Effective communication of the mass of information available to modern organisations is key in the support of both tactical and strategic decision making processes. The unit will introduce you to state of the art software that aids the visualisation, investigation and sharing of large and complex data sets.

Data ‘description’ is the most important element of business analytics. An organisation that relies on intuition or ‘gut feel’ will struggle to compete against businesses that can successfully harness and communicate their information to better inform planning and decision making.


To successfully complete the Masters award, you are required to undertake a 15,000 word dissertation, supported by an individual tutor. This piece of individual work can be used to inform research in industry or sector that is aligned to your management career aspirations.

This unit is your chance to undertake a consultancy dissertation, which could be based on a current or potential employer. This would involve identifying and structuring an investigative managerial or business issue, producing a substantial written document of your conclusions and recommendations. Conducting primary research in the client organisation would be required in order to offer short to medium term solutions to the business, identifying implications of these actions for the wider managerial profession.

You may also wish to do one of four other types of dissertation including:

  • Enterprise Based Business Plan: Developing a Business Plan for a start-up business, underpinned by secondary data and fieldwork on the proposed business area, with the objective of a possible launch of a small enterprise.
  • Empirically based: Answering distinct research questions, triggered by an issue of strategic or operational importance, mainly by conducting fieldwork (collecting primary data), with the objective of drawing out the implications for the wider managerial professional practice.
  • Action Learning: This involves examining, in a reflective way, a problem-solving ‘action intervention’ made by the author in his/her organisation through the lens of relevant literature, with the objective of demonstrating insights and enhanced managerial competence, and drawing out the implications for the wider managerial professional practice.
  • Library based: This would involve answering distinct research questions, which are triggered by an issue of strategic or operational importance, mainly by gathering secondary data and doing a meta-analysis of published interpretations of existing data sets, with the objective of drawing out the implications for the wider managerial professional practice.
Financial Analytics

The aim of this unit is to provide the students with an understanding of the skills
and language around financial analysis, to demonstrate examples of good and
bad practice, and for the students to be able to perform financial analysis and
clearly present their results.

Fundamentals of Data Management

This unit aims to introduce you to the fundamentals of data management in organisations. Since data is one of the most valuable resources in organisations, the main objective of this unit is to develop the awareness and skills necessary to optimise storage and use of data resources for both operational and strategic purposes.

Strategic Information Systems

This unit will introduce you to the area of Strategic Information Systems.  The core aim is to understand the nature of problems and issues faced by organisations at the operational and strategic level, and examine how Information Systems and Information Technology help to overcome such issues.

You will gain an introduction to organisational strategy and design and critically analyse how organisations use advanced information.

Likely Optional Units
Advanced Business Analytics

The unit seeks to build upon the core skills developed in Business Analytics. Microsoft Business Intelligence tools such as the Data Mining add-in, will enable you to perform advanced analysis in a familiar Excel based environment. 

Only so much information is gained from data ‘description’. ‘Prediction’ and ‘prescription’ through the application of various statistical techniques can aid decision-making across a broad range of business processes and scenarios.

Advanced Business Analytics in Marketing

The aim of this unit is to investigate contemporary marketing practices in the age of Big Data.  The focus is on developing and implementing marketing strategies suitable for data-intensive organisations. The unit will cover key themes includuding: 

  • Introduction to analytics in marketing
  • Customer relationship management
  • Impact of Big Data on marketing strategies
Advanced Business Analytics in Supply Chain Management

This unit introduces you to the area of supply chain design, planning and control.  It also aims to introduce you to Enterprise Systems in manufacturing environments using SAP.

The following themes are covered in the unit:

  • Introduction to supply chain design, planning and control: in this part of the unit, you will learn the basic concepts of supply chain management. You will also be introduced to enterprise systems, focusing on the development, implementation, and use of these systems.
  • Supply chain intelligence: the extraction and use of information from intergrated supply chains. This part of the unit focuses on analysing the information flow in organisations that have implemented enterprise systems, and introduces you to the concepts of business intelligence in integrated supply chains.
  • Introduction to Enterprise Systems using SAP: hands-on sessions with the aim of introducing students to the basics of the SAP package. Lab-based sessions are used to get you to use a real-life-like version of SAP.
Business Intelligence

Business Intelligence is seen as the tools/systems that play a key role in the strategic planning process of an organisation.  These tools/systems utilise statistical methods to allow the gathering, storing, accessing and analysing data to aid in the organisation’s decision-making process.  The aim of the unit is to provide you with the ability to use commercial statistical software, to analyse and interpret real-life business data, thus equipping you with a structured approach to using data to identify meaningful and useful information for business analysis purposes.

Data Management & Machine Learning

The aim of this unit is to develop your knowledge in the areas of data management including online analytical processing, data architectures such as data warehousing and the process and application of machine learning algorithms to data.

Project Management Organisation and Systems

The unit aims to develop knowledge and skills in project management, employing a practitioner and academic perspective. The unit entails the study of project management, generally, in terms of studying organisations and systems. Project management will be studied from both practitioner and academic perspectives using analysis of business-oriented project scenarios. The course objective is to develop analytical, reporting, leadership and teamworking and individual skills and knowledge, in respect of this subject. Key themes are: Project Planning and Organisation; Project Direction and Systems; Project Performance and Management.

Programme Review

Each programme of study that we offer undergoes an annual review to ensure an up-to-date curriculum supported by the latest online learning technology. In addition, we undertake a major review of the programme, normally at 6-yearly intervals, but this can take place at a more frequent interval where required. Applicants should note that the programme currently provided may be subject to change as a result of the review process. We only make changes where we consider it necessary to do so or where we feel that certain changes are in the best interests of students and to enhance the quality of provision. Occasionally, we have to make changes for reasons outside our control. Where there are changes which may materially affect the current programme content and/or structure, offer holders will be informed.

Teaching Staff

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject. Details of departmental staff can be found at:

Typical entry requirements

Normally a good UK honours degree (minimum 2:2), or  equivalent (including International), in any subject. We also welcome applications from candidates who may not have a degree but do have equivalent professional qualifications or significant, relevant management experience.

This course is suitable to students with a variety of academic and professional backgrounds.  It aims to equip those who wish to pursue a managerial career with the required skills to understand and apply knowledge and understanding of Business Analytics. However, it should be noted that applicants are not expected to possess any significant technical skills when for applying for this course.

International students please see

There’s further information for international students on our international website if you’re applying with non-UK qualifications.

How do I apply for this course?

The quickest and most efficient way to apply for this course is to apply online. This way, you can also track your application at each stage of the process.

Apply online now

Advanced Standing

If your qualifications are relevant, you may be eligible for ‘entry with advanced standing'. This entry route gives academic credit for your current qualifications. 

Please note, advanced standing applications cannot be made using the apply online feature. If this applies to you, please instead complete the Postgraduate Application Form.

Career options after the course

There is wide recognition of a growing skills gap in the Business Analytics field (also known as big data analytics) and employers are increasingly focussing their resources in harnessing the power of data and information to provide smarter and more intelligent ways of reaching customer expectations. Due to this shift, employers are seeking talented graduates who understand this sector and can demonstrate skills in implementing new processes into business organisations. According to a recent report by The Tech Partnership, demand for big data specialists is forecast to increase by 160 per cent between 2013 and 2020.*

* Big Data Analytics: Assessment of Demand for Labour and Skills 2013–2020 (October 2014)

The Faculty of Business and Law’s dedicated Careers and Employability Service is at your disposal during, and up to three years after you graduate.  With a focus on developing and enhancing your employability skills, there is a range of careers support services on offer during your time here including Professional Development Weeks twice a year, where a festival of skill building activities, training and employer networking takes place.

You are encouraged to explore your employment options during your postgraduate qualification and you will have the opportunity to engage with employers through careers fairs, guest speakers and internships.

Confirmation of Regulator

The Higher Education Funding Council for England is the principal regulator for the University.

Important Notice

This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate and up to date. Please note that our programmes are subject to review and development on an ongoing basis. Changes may sometimes be necessary. For example, to comply with the requirements of professional or accrediting bodies or as a result of student feedback or external examiners’ reports. We also need to ensure that our courses are dynamic and current and that the content and structure maintain academic standards and enhance the quality of the student experience.

Please check back to the online prospectus before making an application to us.

The provision of education by the University is subject to terms and conditions of enrollment and contract. The current Terms and Conditions Applicable to the provision of the University’s Educational Services are available online. When a student enrolls with us, their study and registration at the University will be governed by various regulations, policies and procedures. It is important that applicants/students familiarize themselves with our Terms and Conditions and the Key Contract Documents referred to within. Applicants will be provided with access to an up to date version at offer stage. This can be found within the Information for Offer Holders document.