Manchester Metropolitan University


International Events Management

2017 entry

Features and benefits of the course

  • The opportunity to plan and implement your own ‘live event’ strategy and project
  • Work with a local event industry employer to develop your professional event skills
  • An external array of field trips and activity/visits and guest lectures from industry event practitioners as part of the curriculum design
  • Throughout your studies, you will engage in a range of individual, group work and consultancy projects, working with an array of event industry partners and clients
  • Volunteering is a great way for you to gain experience and make contacts. We have a vast range of volunteering opportunities within the Faculty to develop your CV
  • Internship opportunity

Our Graduate's Perspective: Chris Austin 

Christ Austin

International Events Management graduate Events and Commercial Manager at Stoke-on-Trent City Council

My study was incredibly varied and challenging. I particularly liked the practical nature of the course - the field trips, the vocationally-assessed team practical and the observational visits to a range of events; they helped me develop my own critical way of thinking both in an academic and work place setting. The working environment in the University was extremely stimulating and I had access to a talented network of people. The tutors on the International Events Management course have a range of interests that helped me to broaden my knowledge and skills beyond my area of study. I decided to study on the International Events Management course because it offered me the flexibility of studying part-time, broadened my focus in a global context and most importantly it helped me professionally to add value to my CV and employability prospects in a competitive and ever-changing world.

Placement options

Internships / Placement Options: You will be offered the chance to undertake a 36-48 week internship supported by our Placement Office, who have extensive contacts with industry and over 25 years of experience of helping students to find placements. The Placement Office will help with your CV, advise on interview techniques and continue to support you whilst you are away from the University. 

Please note, if you opt to take the strategic life project unit instead of a dissertation, you will not be able to undertake an internship / placement

About the course

This course has been designed with event industry practitioners to offer a practical and managerial approach to equipping you with professional skills, providing you with many opportunities to gain professional experience.

Taught units include live experiential activity and client-based consultancy projects which give opportunities to network with industry. External visits and guest lectures give you the opportunity to develop a strong grasp of business and events culture.

Your studies will have an international focus to reflect the global nature of this industry. The department has many well-established international collaborative partnerships, which will enrich your student experience. Our international research activities and projects will create new opportunities for research through your engagement with employers.

Typical units of study may include

Year 1

Core Units

It is intended that core business topics you will study will include:

• Financial Management

• Responsible Business 

• Creativity, Innovation and Enterprise 

• Leadership and Entrepreneurship 

• Methods of Enquiry 

• Developments in Strategic Management and Marketing

• Dissertation or Strategic Live Project Management (option)

Specialist units

In addition, you will also study event specialist units:

• Contemporary Issues in International Festival and Event Management

• Events and Festival Management

• Events Industry Live


Core Units
Contemporary Issues in International Festival and Events Management

The focus of this unit is strategic and international in focus. You will critically develop a broad view and appreciation of the challenges of operating as an international event practitioner working in a complex and volatile global market place.

Creativity, Innovation and Enterprise

This unit provides an underpinning to developing creative thinking in a business environment utilising innovative techniques such as multidisciplinary imagineering techniques and performatory works.


A dissertation (optional) is completed after the taught module programme has ended. This part of the programme gives you the opportunity to undertake a detailed examination of a topic that interests you. You will conduct a piece of research under the supervision of an experienced academic, which will provide an intellectual challenge. The skills needed and developed for successful research will benefit your career in your chosen industry.

Event Management

This unit is designed to develop a critical and in depth understanding of operational and practical event management.

Events Industry Live

This is a practical and professional development based unit. You will work with a local event industry employer for a defined period to help develop your appreciation of the event industry and augment your operational and practical event management thinking.

Financial Management

This unit provides you with a foundation for understanding, analysing and interpreting financial information in a business context. It enables you to apply accounting principles and financial theory to decision-making in your chosen sector.

Leadership and Entrepreneurship

This unit examines the characteristics, impact and role of leadership and entrepreneurship in a contemporary business environment.

Methods of Enquiry

This unit introduces the process of research and the primary principles of research design and enquiry including developing approaches to critical thinking and your dissertation.

Responsible Business

This unit explores and establishes the development of a responsible business culture in a complex and constantly changing environment including ethics, sustainable practices and much more.

Strategic Live Event Project Management

The Strategic Live Event Project Management unit (option) is designed twofold; teamwork and individual. You will have completed the taught module programme. This part of the programmes gives you the opportunity to utilise your developed professional event management skills by planning, organising and implementing a live event project with colleagues to a set of defined objectives. You will also write an individual reflective strategic management report as part of this unit.

Strategic Management and Marketing

Strategic management and marketing unit is a foundation for strategic thinking in business and crucial to the development of developing strategy, managing resources and capability and long term business function including problem solving and consultancy.

Programme Review

Each programme of study that we offer undergoes an annual review to ensure an up-to-date curriculum supported by the latest online learning technology. In addition, we undertake a major review of the programme, normally at 6-yearly intervals, but this can take place at a more frequent interval where required. Applicants should note that the programme currently provided may be subject to change as a result of the review process. We only make changes where we consider it necessary to do so or where we feel that certain changes are in the best interests of students and to enhance the quality of provision. Occasionally, we have to make changes for reasons outside our control. Where there are changes which may materially affect the current programme content and/or structure, offer holders will be informed.

Assessment details

Assessment includes individual and group written coursework, reports and live project work. The assessments are work orientated.

Teaching Staff

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject. Details of departmental staff can be found at:

Typical entry requirements

This course is available to graduates holding at least a 2:2 UK Honours degree (or international equivalent) from any subject. Candidates with industry-relevant management experience may be considered. International students please see .

There’s further information for international students on our international website if you’re applying with non-UK qualifications.

How do I apply for this course?

Download our course application form. There are instructions on what to do next and who to send the form to in the Word document.

Career options after the course

The events industry is dynamic and is growing, meaning there are a multitude of sectors for you to work in across the globe. Previous graduates have gained employment in areas such as corporate events, hospitality events, sports event management, conferences, exhibitions and music festivals.

Confirmation of Regulator

The Higher Education Funding Council for England is the principal regulator for the University.

Important Notice

This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate and up to date. Please note that our programmes are subject to review and development on an ongoing basis. Changes may sometimes be necessary. For example, to comply with the requirements of professional or accrediting bodies or as a result of student feedback or external examiners’ reports. We also need to ensure that our courses are dynamic and current and that the content and structure maintain academic standards and enhance the quality of the student experience.

Please check back to the online prospectus before making an application to us.

The provision of education by the University is subject to terms and conditions of enrollment and contract. The current Terms and Conditions Applicable to the provision of the University’s Educational Services are available online. When a student enrolls with us, their study and registration at the University will be governed by various regulations, policies and procedures. It is important that applicants/students familiarize themselves with our Terms and Conditions and the Key Contract Documents referred to within. Applicants will be provided with access to an up to date version at offer stage. This can be found within the Information for Offer Holders document.