BA (Hons)

Fashion Business and Management

Attend an open day How to apply
Attend an open day How to apply


Today, globally successful companies are putting their customer at the heart of the organisation; this requires a new breed of fashion manager with the vision and management expertise to succeed in this intensely competitive and customer focused industry.

The BA (Hons) Fashion Business and Management degree aims to prepare you for employment by providing you with the scope to develop and acquire business management and marketing skills across a broad spectrum of fashion sectors. From business fundamentals, strategic analysis and business analytics to digital marketing, you will gain a complete understanding of the fashion industry from a business perspective.

This innovative course, accredited by the Chartered Management Institute, provides a fresh approach to developing future fashion business and marketing professionals.

By focusing on creative thinking and commercial insight, this degree will develop your potential to become a fashion manager, capable of making clear and appropriate management decisions within an international context.

We also offer a full-time, four-year sandwich route option that provides the opportunity to spend your third year on an industry placement to enhance your employability. You will also have the chance to take part in international educational exchanges and optional study trips. 

This course is run by Manchester Fashion Institute

Features and Benefits

Career Prospects

The fashion industry presents graduates with the opportunity to take up management level positions across the globe. There is an increased need in the industry for graduates with business, innovation and corporate entrepreneurial skills to enter management positions - this degree will equip you with those skills. The optional placement year will allow you to gain valuable experience to kick start you career.

The broad fashion business knowledge acquired and real business learning will allow you to visualise businesses as holistic entities and respond appropriately. This provides you with the opportunity to consider employment opportunities in a wide variety of sectors in the industry, from independent design houses to high-end chains. Graduates will be able to enter a range of roles and functions such as Marketing, International Brand Management, Digital Enterprise, Multichannel Management, Buying, Merchandising, Logistics and Supply Chain, Retail Management, Project Management and Strategic Management. 

Learn more about graduate careers

Entry requirements

These typical entry requirements apply to the 2018 academic year of entry and may be subject to change for the 2019 academic year. Please check back for further details.

UCAS tariff points/grades required


112 UCAS Tariff Points at A2 (Grades BBC) or acceptable alternatives e.g. BTEC Subsidiary Diploma, Diploma, Extended Diploma at Level 3 (Grades DMM)

Specific GCSE requirements

GCSE English Language and Mathematics at grade C or grade 4. Equivalent qualifications (eg. Functional Skills) may be considered

Non Tariffed Qualifications

112 UCAS Tariff Points from Access to HE Diploma in a relevant subject with at least 45 credits at Level 3

International Baccalaureate points

26 IB Diploma Points

IELTS score required for international students

6.0 with no less than 5.5 in any unit

There’s further information for international students on our international website if you’re applying with non-UK qualifications.

Further information

Applications are considered individually and you are advised to contact our Course Enquires team via the web form

Course details

This programme is innovative in its project-based approach. Live projects and real world scenarios developed with our industry partners will challenge you to engage in contemporary business issues through problem based learning. Working on live projects will nurture critical thinking and allow you to look at problems from different perspectives and create innovative solutions.

You will develop keen business acumen, considering customer experience and the needs of consumers when engaging with a brand. In addition, you will acquire fundamental business knowledge in marketing commerce, law logistics and human resources. This will be underpinned by strategic knowledge, which will facilitate synthesis in your learning.

The course uniquely offers a range of masterclasses from current business professionals allowing you to relate your learning to real business situations. You will have the opportunity to go on a year-long paid work placement in the UK or abroad and to undertake international study trips. 

In your first year, you will examine the fashion industry at all market levels and gain an in-depth understanding of the customer journey and how consumers engage with a brand. You will also develop insight in the processes involved in taking a garment from the initial design concept to the customer. This is underpinned by core business knowledge in finance, human resource, economics and law.

The course has been designed in consultation with industry and you will be supported by industry mentors and work on real life scenarios and projects. You will also benefit from a Master Class series, with sessions delivered by our industry contacts and renowned academics from our partner institutions.

Read more about this year of study

Core Units

Fashion Marketplace

Building your critical awareness and business acumen within the fashion marketplace, you will develop your understanding of the dynamics of both the local and global fashion sector. You will examine the retail strategies employed by leading firms to stay ahead of their competition, impact of innovation and service offering. 

Consumer Journey

This unit will allow you to gain a holistic understanding of consumer experiences within multi-channel fashion environments. You will explore retail environments and the effectiveness of interactions and relationships between the customer, brand, marketing communications and beyond. Discover, create and rationalise strategies that make compelling and successful customer journeys and enhance fashion retail environments. 

Digital Enterprise

Designed to equip you with knowledge of current and future technology trends influencing fashion, you will build and understanding of project management and the role it plays in increasingly technology driven fashion organisations. This unit is designed to provide you with knowledge of current technologies disrupting and affecting fashion businesses and business models. You will also explore how successful fashion businesses are now integrating technologies seamlessly to enhance the customer experience. 

Business Fundamentals

Develop core skills in analysing data, interpreting financial and business reports, corporate strategies and people management. This unit will develop the essential skills you need as a business manager. You will examine the strategies adopted by organisations and the theories underpinning them and business related legal frameworks. There will be a fundamental understanding of statistical techniques used to measure and benchmark business performance. 

In your second year, you will work strategically and apply your knowledge to projects that have been sponsored by industry. We will also support you in building a professional portfolio that will allow you to demonstrate your achievements to perspective employers. If you choose to go on a placement, you will also receive support in preparing for this.

Read more about this year of study

Core Units

Strategic Fashion Management

This unit provides core knowledge of strategic fashion management and understanding of managing business activities in organisations. You will explore the different business levels of strategy and how businesses sustain competitive advantage through strategy formation and implementation, purchasing and supply chain strategies. 

Business Analytics

Assessing business performance as a result of strategic decisions relating to financial and non-financial elements set within a national and global framework, you will examine the strategies adopted by organisations and the theories underpinning them and business related legal frameworks. You will develop a fundamental of statistical techniques used in business, the structure of financial statements, their inherent limitations and how they are used to benchmark business performance. People management will be considered as an essential skill for optimising business performance. 

Customer Experience Project

Focussing on the concepts and value in creating a memorable brand and service related customer experiences, this unit takes a customer centric view of consumer relationship management to enhance brand loyalty in a multi-channel, technology enhanced communications environment. You will explore, evaluate and create fashion related customer experiences that differentiate brands in a competitive context and examine how these are integrated into contemporary marketing strategy. 


Thi unit will enable you to develop professional skills, behaviours and attitudes relating to your chosen industry sector. Professionalism, employability, career routes and professional development will be explored. 

If you decide to opt for the four year sandwich route, Year 3 will be spent on a full-time placement, with opportunities available in both the UK and abroad.

Your final year intends that you will undertake a bespoke project defined by you, in partnership with business. You will also take part in industry workshops to create an authentic business environment, allowing you to build confidence in your own abilities and to explore new avenues of thinking. It is our aim that by the end of your studies you will have at least three professional references, gained through your interaction with industry, that you can give to prospective employers.

Read more about this year of study

Core Units

Fashion Enterprise Project

The emphasis will be on applying business acumen, research skills and professional practice to and enterprise project within a project management framework by negotiating and defining a project proposal for a business venture. Working with industry mentors, you will be required to define a project proposal for a business venture. The project should include primary and secondary research activities and result in measurable business activities or plans that can be analysed in the context of the fashion marketplace. You may undertake company-sponsored projects as part of their proposed activities. 

Global Strategy

Examine business and marketing strategies within a global context, building on knowledge to develop innovative internationalisation strategies for sustainable growth. Considering business within a global context, this unit enables you to develop your knowledge of global strategies adopted by organisations and apply critical thinking to explore new opportunities and strategic directions. You will focus on organisations’ international marketing strategies and develop innovative and sustainable market entry strategies. 

Innovation & Entrepreneurship

This unit focusses on excellence in innovation and entrepreneurship at all levels of the fashion industry. It examines how fashion’s most renowned leaders and entrepreneurs employ their expertise and vision to drive firms forward in an increasingly complex and competitive trading environment. In collaboration with industry partners, this unit challenges you in teams and as individuals to respond to a series of leadership and entrepreneurship challenges at the heart of contemporary fashion business issues. 

Assessment weightings and contact hours


Placements options

At Manchester Fashion Institute, employability is at the heart of our teaching. All of our undergraduate courses offer an optional sandwich year route that gives you the opportunity to apply for an industry placement between your second and final year. If you choose this route, you will commit to working full-time in the fashion industry for the entirety of your third year, before returning to complete your degree in your fourth year.

A placement year is an incredibly valuable element of your course as it allows you to apply your university-based knowledge, skills and understanding to your job role. During your placement, you will make your own industry contacts and enhance your CV by gaining real-world industry experience. Currently, 40% of our student cohort take part in a one-year full-time industry placement. 

We have a dedicated placements team with over three decades of experience sourcing and securing outstanding placement opportunities and facilitating approximately £3million industry investment each year for placements. They will provide you with extensive support and advice prior to and during your industry placement. 

Placement opportunities are available both in the UK and internationally, with students previously working in countries such as Austria, Germany, Norway, Hong Kong, Sri Lanka and the USA.

For more information go to our Placements page.

Manchester Fashion Institute

The Manchester Fashion Institute is a multi-disciplinary partnership that brings together fashion expertise and talent from across the University, Manchester and the world.

An international hub that connects education, research and enterprise to inspire the next generation of industry leaders, the institute empowers students to create opportunities for academic and professional development by taking advantage of our cutting-edge resources and unrivalled connections.

Learn more

Taught by experts

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.

Meet our expert staff


Tuition fees for the 2019/20 academic year are still being finalised for all courses. Please see our general guide to our standard undergraduate tuition fees.

Part-time students may take a maximum of 90 credits each academic year.

Additional costs

Specialist Costs

All required course literature is available from the University Library. The University also offers 24-hour computer suites, installed with the relevant software needed to complete the course. Whilst a personal laptop is beneficial, it is not essential as the Library also offer a laptop loan service. Students will also need to print assignments and other documents. Campus printing costs start from 5p per page. Many students choose to purchase some of the core textbooks for the course and/or a personal laptop. Estimated costs are £300 for a laptop and up to £100 each year for books and printing.

Placement Costs

There is the option of taking a placement year. Living costs vary hugely between countries and areas, so it is very important to research costs well ahead of time and budget accurately.

Other Costs

Students can choose to go on a study trip to London in their first year, Europe in their second year and internationally in their final year. These study trips are optional and are offered to students across all courses at Manchester Fashion Institute.


For further information on financing your studies or information about whether you may qualify for one of our bursaries and scholarships, follow the links below:

Bursaries and scholarships

Money Matters

Want to know more?

How to apply

You can apply for this course through UCAS.

Apply now

UCAS code(s)


Remember to use the correct institution code for Manchester Metropolitan University on your application: our institution code is M40

You can review our current Terms and Conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.


Programme Review
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.

Important Notice
This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.

Confirmation of Regulator
The Higher Education Funding Council for England is the principal regulator for the University. To find out more about the regulator’s role please visit their website.