Today, globally successful companies are putting their customer at the heart of the organisation; this requires a new breed of fashion manager with the vision and management expertise to succeed in this intensely competitive and customer focused industry.
The BA (Hons) Fashion Business and Management degree aims to prepare you for employment by providing you with the scope to develop and acquire business management and marketing skills across a broad spectrum of fashion sectors. From business fundamentals, strategic analysis and business analytics to digital marketing, you will gain a complete understanding of the fashion industry from a business perspective.
This innovative course, accredited by the Chartered Management Institute, provides a fresh approach to developing future fashion business and marketing professionals.
By focusing on creative thinking and commercial insight, this degree will develop your potential to become a fashion manager, capable of making clear and appropriate management decisions within an international context.
We also offer a full-time, four-year sandwich route option that provides the opportunity to spend your third year on an industry placement to enhance your employability. You will also have the chance to take part in international educational exchanges and optional study trips.
Features and Benefits
The teaching and learning in this course is supported by real-world contexts and scenarios that will challenge you to engage in contemporary business issues through problem based learning and live projects.
This course covers a broad range of areas, preparing you for a wide range of roles upon graduation.
You will have the opportunity to go on placements in the UK or abroad and to undertake international study trips.
The curriculum for this course has been developed with industry and is accredited by the Chartered Management Institute.
The fashion industry presents graduates with the opportunity to take up management level positions across the globe. There is an increased need in the industry for graduates with business, innovation and corporate entrepreneurial skills to enter management positions - this degree will equip you with those skills. The optional placement year will allow you to gain valuable experience to kick start you career.
The broad fashion business knowledge acquired and real business learning will allow you to visualise businesses as holistic entities and respond appropriately. This provides you with the opportunity to consider employment opportunities in a wide variety of sectors in the industry, from independent design houses to high-end chains. Graduates will be able to enter a range of roles and functions such as Marketing, International Brand Management, Digital Enterprise, Multichannel Management, Buying, Merchandising, Logistics and Supply Chain, Retail Management, Project Management and Strategic Management.
Applications are considered individually and you are advised to contact our Course Enquires team via the web form www.mmu.ac.uk/course-enquiry
This programme is innovative in its project-based approach. Live projects and real world scenarios developed with our industry partners will challenge you to engage in contemporary business issues through problem based learning. Working on live projects will nurture critical thinking and allow you to look at problems from different perspectives and create innovative solutions.
You will develop keen business acumen, considering customer experience and the needs of consumers when engaging with a brand. In addition, you will acquire fundamental business knowledge in marketing commerce, law logistics and human resources. This will be underpinned by strategic knowledge, which will facilitate synthesis in your learning.
The course uniquely offers a range of masterclasses from current business professionals allowing you to relate your learning to real business situations. You will have the opportunity to go on a year-long paid work placement in the UK or abroad and to undertake international study trips.
In your first year, you will examine the fashion industry at all market levels and gain an in-depth understanding of the customer journey and how consumers engage with a brand. You will also develop insight in the processes involved in taking a garment from the initial design concept to the customer. This is underpinned by core business knowledge in finance, human resource, economics and law.
The course has been designed in consultation with industry and you will be supported by industry mentors and work on real life scenarios and projects. You will also benefit from a Master Class series, with sessions delivered by our industry contacts and renowned academics from our partner institutions.
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Building your critical awareness and business acumen within the fashion marketplace, you will develop your understanding of the dynamics of both the local and global fashion sector. You will examine the retail strategies employed by leading firms to stay ahead of their competition, impact of innovation and service offering.
This unit will allow you to gain a holistic understanding of consumer experiences within multi-channel fashion environments. You will explore retail environments and the effectiveness of interactions and relationships between the customer, brand, marketing communications and beyond. Discover, create and rationalise strategies that make compelling and successful customer journeys and enhance fashion retail environments.
Designed to equip you with knowledge of current and future technology trends influencing fashion, you will build and understanding of project management and the role it plays in increasingly technology driven fashion organisations. This unit is designed to provide you with knowledge of current technologies disrupting and affecting fashion businesses and business models. You will also explore how successful fashion businesses are now integrating technologies seamlessly to enhance the customer experience.
Develop core skills in analysing data, interpreting financial and business reports, corporate strategies and people management. This unit will develop the essential skills you need as a business manager. You will examine the strategies adopted by organisations and the theories underpinning them and business related legal frameworks. There will be a fundamental understanding of statistical techniques used to measure and benchmark business performance.
In your second year, you will work strategically and apply your knowledge to projects that have been sponsored by industry. We will also support you in building a professional portfolio that will allow you to demonstrate your achievements to perspective employers. If you choose to go on a placement, you will also receive support in preparing for this.
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Strategic Fashion Management
This unit provides core knowledge of strategic fashion management and understanding of managing business activities in organisations. You will explore the different business levels of strategy and how businesses sustain competitive advantage through strategy formation and implementation, purchasing and supply chain strategies.
Assessing business performance as a result of strategic decisions relating to financial and non-financial elements set within a national and global framework, you will examine the strategies adopted by organisations and the theories underpinning them and business related legal frameworks. You will develop a fundamental of statistical techniques used in business, the structure of financial statements, their inherent limitations and how they are used to benchmark business performance. People management will be considered as an essential skill for optimising business performance.
Customer Experience Project
Focussing on the concepts and value in creating a memorable brand and service related customer experiences, this unit takes a customer centric view of consumer relationship management to enhance brand loyalty in a multi-channel, technology enhanced communications environment. You will explore, evaluate and create fashion related customer experiences that differentiate brands in a competitive context and examine how these are integrated into contemporary marketing strategy.
Thi unit will enable you to develop professional skills, behaviours and attitudes relating to your chosen industry sector. Professionalism, employability, career routes and professional development will be explored.
If you decide to opt for the four year sandwich route, Year 3 will be spent on a full-time placement, with opportunities available in both the UK and abroad.
Your final year intends that you will undertake a bespoke project defined by you, in partnership with business. You will also take part in industry workshops to create an authentic business environment, allowing you to build confidence in your own abilities and to explore new avenues of thinking. It is our aim that by the end of your studies you will have at least three professional references, gained through your interaction with industry, that you can give to prospective employers.
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Fashion Enterprise Project
The emphasis will be on applying business acumen, research skills and professional practice to and enterprise project within a project management framework by negotiating and defining a project proposal for a business venture. Working with industry mentors, you will be required to define a project proposal for a business venture. The project should include primary and secondary research activities and result in measurable business activities or plans that can be analysed in the context of the fashion marketplace. You may undertake company-sponsored projects as part of their proposed activities.
Examine business and marketing strategies within a global context, building on knowledge to develop innovative internationalisation strategies for sustainable growth. Considering business within a global context, this unit enables you to develop your knowledge of global strategies adopted by organisations and apply critical thinking to explore new opportunities and strategic directions. You will focus on organisations’ international marketing strategies and develop innovative and sustainable market entry strategies.
Innovation & Entrepreneurship
This unit focusses on excellence in innovation and entrepreneurship at all levels of the fashion industry. It examines how fashion’s most renowned leaders and entrepreneurs employ their expertise and vision to drive firms forward in an increasingly complex and competitive trading environment. In collaboration with industry partners, this unit challenges you in teams and as individuals to respond to a series of leadership and entrepreneurship challenges at the heart of contemporary fashion business issues.
Assessment weightings and contact hours
Year 125% lectures, seminars or similar; 75% independent study
Year 225% lectures, seminars or similar; 75% independent study
Year 325% lectures, seminars or similar; 75% independent study
Year 1100% coursework
Year 2100% coursework
Year 3100% coursework
At Manchester Fashion Institute, employability is at the heart of our teaching. All of our undergraduate courses offer an optional sandwich year route that gives you the opportunity to apply for an industry placement between your second and final year. If you choose this route, you will commit to working full-time in the fashion industry for the entirety of your third year, before returning to complete your degree in your fourth year.
A placement year is an incredibly valuable element of your course as it allows you to apply your university-based knowledge, skills and understanding to your job role. During your placement, you will make your own industry contacts and enhance your CV by gaining real-world industry experience. Currently, 40% of our student cohort take part in a one-year full-time industry placement.
We have a dedicated placements team with over three decades of experience sourcing and securing outstanding placement opportunities and facilitating approximately £3million industry investment each year for placements. They will provide you with extensive support and advice prior to and during your industry placement.
Placement opportunities are available both in the UK and internationally, with students previously working in countries such as Austria, Germany, Norway, Hong Kong, Sri Lanka and the USA.
The Manchester Fashion Institute is a multi-disciplinary partnership that brings together fashion expertise and talent from across the University, Manchester and the world.
An international hub that connects education, research and enterprise to inspire the next generation of industry leaders, the institute empowers students to create opportunities for academic and professional development by taking advantage of our cutting-edge resources and unrivalled connections.
Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.
Part-time students may take a maximum of 90 credits each academic year.
All required course literature is available from the University Library. The University also offers 24-hour computer suites, installed with the relevant software needed to complete the course. Whilst a personal laptop is beneficial, it is not essential as the Library also offer a laptop loan service. Students will also need to print assignments and other documents. Campus printing costs start from 5p per page.
Many students choose to purchase some of the core textbooks for the course and/or a personal laptop. Estimated costs are £300 for a laptop and up to £100 each year for books and printing.
There is the option of taking a placement year. Living costs vary hugely between countries and areas, so it is very important to research costs well ahead of time and budget accurately.
Students can choose to go on a study trip to London in their first year, Europe in their second year and internationally in their final year. These study trips are optional and are offered to students across all courses at Manchester Fashion Institute.
For further information on financing your studies or information about whether you may qualify for one of our bursaries and scholarships, follow the links below:
University isn’t just about learning. It’s about living. Find out all you need to know about accommodation here.
Being at university isn’t just about learning. It’s about living. Before you arrive, we’ll make sure you know where to go and what to do. And once you’re settled in, our team’s ready to support you during your stay.
From apartments and eco-friendly townhouses, to en-suite and standard rooms, we have all sorts of accommodation on (or near) campus. Whichever option is right for you, you’ll have a room complete with desk, heater, and storage, together with a shared kitchen, laundry facilities and free WiFi.
And in such a handy location, you’ll never be more than a few minutes from the library, Students’ Union, your next lecture or a bite to eat in one of the many nearby eateries.
We’re incredibly proud to be part of such a distinctive global city – and we think you will be too.
Manchester is a city of enterprise and sport, culture and diversity. Here, connections are formed and futures begun. Art, science and business coexist and collaborate. Actors and accountants, lawyers and linguists – they’ve all found a home for their ambitions.
We have sporting excellence, culinary creativity, digital innovation and thriving commerce. Entrepreneurs and entertainers. Theatre and music. A rich and distinctive culture. We have character, spirit and personality.
Here, you’ll find people of every type, making leaps in technology, taking strides in industry and creating art in every form. We have a proud heritage to look back on, and a vibrant and diverse future to look forward to, full of possibility and promise.
From advice and support to a fantastic Union and sports clubs, we’ve got your time here covered..
Whether you’re coming to Manchester from another continent or down the road, we’re here to help. As well as our Student Hubs, where you can get all sorts of information and advice, we offer a range of professional support services and social groups for our students.
Being part of our community, you’ll find societies, teams and groups that will help you make the most of your time here. This means you’ll have the chance to pursue your passions, but also to meet people with the same interests.
The Students’ Union is your voice in the University. Through the officials that you elect, the Union supports its members and stands up for your issues. And, with its building at the heart of the campus, it also provides you with a bar, shop, café, and event venue.
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.
Important Notice This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.
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