BA (Hons)

Sports Management

Attend an open day How to apply
Attend an open day How to apply


If you are passionate about sport and want to pursue a career in business or the sports industry, this is a perfect opportunity to gain a degree whilst studying a subject that is like no other.

We've seen huge investment in the development of venues for professional, elite and amateur sports, generating profitable match day experiences for both fans and corporate clients.

Alongside significant government funding and commercial sponsorship for health and fitness initiatives, a multimillion-pound sports clothing industry and intensive media coverage, it's a great time to think about building a rewarding career in this exciting, global industry.

With a growing demand for graduates who have sports sector knowledge and are able to demonstrate real business acumen, professionalism and commercial awareness, the opportunity is there for the graduates of the future to make a real impact in this fast-paced arena. Our Sports Management degree is ideal for those looking to blend their passion for sport with a head for business and management in the field.

This degree is designed to equip you with the skills and knowledge to develop a successful career in the sport, recreation and leisure industries. You will learn how to apply management theory to sport management issues in a practical way.

There is a strong emphasis on creativity and its application to real life business challenges, such as running recruitment campaigns, developing marketing strategies or interpreting the likes and wants of consumers through market research. You will benefit from guest lectures from industry experts and field trips to sports clubs, so you can meet professionals working in the sector.

We encourage you to build your experience by volunteering with local sport organisations and the many major sport events that are hosted in Manchester. We utilise our strong connections with organisations like MMU Sport, Manchester City Football Group, the Sports Events Team at Manchester City Council and National Governing Bodies like GB Taekwondo and British Cycling, who are based in Manchester, to support students' aspirations.

Sports Management graduates have found employment with some very prestigious employers including British Athletics, British Swimming, BBC Sport, England Netball and Fanatics.

This course offers four year routes where you can choose to study abroad or undertake a placement, spending your third year working in industry.

Features and Benefits

Accreditations, Awards and Endorsements

Career Prospects

Our Sports Management graduates have found employment with some very prestigious employers including British Athletics, BBC Sport, England Netball and Fanatics.

Others have secured employment with national agencies and governing bodies of sport, local authorities, health and fitness clubs, sport and leisure complexes, sport promotion and media companies, and organisations allied to sport services, medicine, education and research. Graduates may also pursue further postgraduate study, for example, the MSc Sport Business, Management and Policy at Manchester Met. 

Student Profiles 

Take a look at some current and past student profiles from our Sports Management programme:

Vicky Clueit | Sports Management Alumni

Alice Sharpe | Sports Management Alumni  

Nat Black Heaven | Sports Management Alumni

Marcus Burgess | Student Profile | Sports Management

Daniel Roberts | Student Profile | Sports Management

Christopher Berrevoets | Student Profile | Sports Management

Luke Sands | Student Profile | Sports Management

Learn more about graduate careers

Entry requirements

These typical entry requirements apply to the 2018 academic year of entry and may be subject to change for the 2019 academic year. Please check back for further details.

UCAS tariff points/grades required


104-112 UCAS Tariff Points at A2 (Grades BCC-BBC) or acceptable alternatives e.g. BTEC Subsidiary Diploma, Diploma, Extended Diploma at Level 3 (Grades DMM).

Specific GCSE requirements

GCSE grade C or grade 4 in English Language and Mathematics. Level 2 Functional Skills English and Mathematics also accepted.

Non Tariffed Qualifications

106-112 UCAS Tariff Points from a relevant Access to HE Diploma with at least 45 credits at Level 3.

International Baccalaureate points

26 IB Diploma Points

IELTS score required for international students

6.0 with no element below 5.5

There’s further information for international students on our international website if you’re applying with non-UK qualifications.

Additional Requirements

If you do not meet the entry requirements of this course you may be eligible for our foundation year.

Further information

Applications are considered individually and you are advised to contact our Course Enquires team via the web form

Course details

When you study with us, you'll develop practical expertise in management, marketing, finance, strategy and events delivery, including the legal frameworks, commercialisation, leadership, enterprise and governance of sport.

Throughout your studies, you'll find opportunities to build experience and grow your network, by completing work-related assignments and undertaking work experience placements. With so much sport on our doorstep, from globally-recognised teams, venues and brands, there's a huge opportunity to visit and learn from a wide range of places.

You will learn how to apply management theory, concepts and principles to sport management issues in a practical way. There is a strong emphasis on creativity and its application to real-life business challenges, such as running recruitment campaigns, developing marketing strategies or interpreting the likes and wants of consumers through market research.

You will study four, 30-credit units:

  • Introduction to Sports Management and Marketing
  • Sports Event Design and Development
  • The Business of Sport
  • Understanding and Managing People

Note: This course shares a common first year with BA (Hons) Sports Marketing Management

Read more about this year of study

Core Units

Understanding and Managing People

This unit aims to enable you to develop a broad understanding of the human aspects of understanding and managing people through the study of organisational behaviour concepts. It develops an appreciation of the importance of people within modern business organisations and an understanding of the major influences on human behaviour at work.  You will study themes related to the individuals, groups and social interaction, organisation and management, as well as personal and professional development.

Introduction to Sports Management and Marketing

This unit covers a range of concepts and theories related to sport, and the provision of sport, in the UK. It covers a number of diverse issues such as the role of marketing and responsible management in the sports environment. 

The Business of Sport

The main aim of this unit is to enable you to develop a broad understanding of the main business principles involved in managing sport organisations across the public, private and voluntary sectors. It will help you to develop a specific understanding of the importance of applying business principles and appreciating the unique features of sport to the management of modern sport organisations. You will study themes such as professionalism and commercialism, sector analysis, business principles, financial management, sport economics, sport law, business ethics and sustainability, as well as exploring employability in sport.

Sports Event Design and Development

This unit helps you gain the skills and expertise needed to develop an in-depth understanding of what it takes to organise, manage and deliver memorable and successful sports events. It provides insight into a range of concepts and theories related to the planning and management of sporting events of all sizes. Your studies cover event design and development and practical fundamentals such as environmental scanning, strategy formulation, sponsorship, reducing risks, and ensuring the health, safety and security of all stakeholders.

You will study four, 30-credit units:

  • Commercial Aspects of Sport
  • Sport in Society
  • Sports Enterprise and Community
  • Sports Professionalism and Practice

Read more about this year of study

Core Units

Sports Professionalism and Practice

How do you define a sports professional? What standards are they expected to achieve? What types of business and social conduct are considered professional? This unit looks at professionalism in the sports industry and the strategies and techniques you can use to develop your performance.

Sport in Society

The unit is designed to develop knowledge and thinking about how public policy impacts and influences sport provision, participation and the business of sport in the UK.

Sports Enterprise and Community

The unit focuses on critically understanding small business start-up - enterprise and entrepreneurship across the spectrum from (i) community amateur sports clubs (ii) social enterprise (iii) private sport-oriented enterprise.

Commercial Aspects of Sport

This unit considers the commercial opportunities, roles and structures that sports organisations have available to them and how they can adapt their offering to make money.

If you are on the placement route, you will take a work placement (minimum of 36 weeks paid experience) between Year 2 and Year 3 of your studies.

If you are on the full-time route, you will progress directly into Year 3.

You will study three, 30-credit core units:

  • International Sports Ownership and Governance
  • Leadership in Context
  • Strategic Sports Management

Additionally, you will select one of the following option units:

  • Applied Management Practice (only available if you have completed a placement year in Year 3)
  • Entrepreneurial Practice
  • Business Creation
  • Business Ethics and Sustainability
  • Entrepreneurs, Business and Society
  • Business Project (Research, Young Enterprise or Consultancy)
  • Psychology at Work
  • Global Human Resource Management
  • Contemporary Perspectives on HRM
  • Work Based Learning (Role of the Manager)
  • Business Analytics and Decision Making
  • Social and New Media Management

Read more about this year of study

Core Units

Leadership in Practice

This unit introduces you to the concepts and models of leadership, and explores how to lead teams and organisations. Key issues covered include diversity and ethical leadership, personality, psychological factors, and use of coaching and mentoring in relation to leadership development.

International Sports Ownership and Governance

This unit is designed to focus on the governance of sports organisations and the practices employed by their boards to carry out their governance role.  Your studies focus on definitions of governance, models of ownership in sports organisations, profit and not for profit organisations, the role of sport in society, stakeholder representation, corporate social responsibility in sport, the role of the state, ethics and principles of good governance, sustainability in professional sport and challenges in the 21st century.

Strategic Sports Management

Strategic Sports Management delves into the theories and practice of how sports organisations develop and implement strategy as they attempt to become the market leader in their field. Issues such as understanding their environment, leadership, driving consumer sales and operating in international markets are all analysed through case studies, workshops and lectures with guest speakers from the sports industry.

Likely Optional Units

Business Analytics and Decision Making

In this unit academic learning meets with real world business situations with the intention of preparing students for, and providing opportunities in, the world of employment. Additionally, students will learn about and apply advanced analytical and decision making skills.

Work Based Learning (Role of the Manager)

This unit explores how the role of the manager varies at different levels and in different organisational contexts. It also looks at how managers learn and the principles of management development. 

Global Human Resource Management

This unit analyses the key features of employment systems in selected countries looking at the history of their development and comparing and contrasting their similarities and differences. It will analyse the impact of Multi-National Companies on HRM policies and practices and discuss the application of specific HRM policies and practices in a global context. The unit investigates the challenges of maintaining labour standards in a global context.

Contemporary Perspectives on Human Resource Management

Critically assesses the strageic environment which shapes HRM, focuses on strategies for leading a HR function and examines key people strategies that organisations expect to deliver enhanced performance

Business Creation

This unit supports you as you put enterprise and entrepreneurship skills into practice by launching your own business.  This practical unit that allows you to experience starting a business first hand.  You will be assessed on their personal and business development via presentations and business model planning and execution.

Entrepreneurial Practice

The main aim of this unit is to develop your enterprising behaviours, skills and attributes and build your awareness of entrepreneurial career paths. You will run a small business as part of a team supported by academics and business professionals. You will explore business opportunities through an outline business plan, attend a number of business start-up events, and engage in a series of enterprise workshops. You will capture your learning in your business portfolio.

Business Ethics and Sustainability

This unit assesses the complexities and challenges of business ethics and sustainability by developing a moral imagination and the ability to analyse issues. This involves recognising the wider impact of business upon society and the natural environment and identifying the nature and scope of ethical and sustainability issues. We compare different ethical theories and models of sustainable business and then apply them to issues and actions in the business context. This requires the assessment of information from a wide range of sources and the evaluation of arguments and recommendations in the light of the evidence.

Entrepreneurs, Business and Society

The unit aims to engage you in the theoretical elements of the concepts of entrepreneurship and social entrepreneurship through a series of class debates and research workshops. The unit also aims to develop students research skills through a rigorous analysis of enterprise/social enterprise in the 21st Century, building knowledge from both policy and practice.

Social and New Media Management

This unit explores the phenomena of social media and resistance/adoption across organisations - both private and voluntary sector. We include topics on; entrepreneurship, social networking, reputational risks, citizen voice, open source, creative commons. The unit also explores the new media economy, exploring web, gaming and social media industry.

Business Project: Young Enterprise

The main aim of this unit is to develop your enterprising behaviours, skills and attributes and build your awareness of entrepreneurial career paths. You will run a Young Enterprise business as part of a team supported by academics and business professionals. You will explore business opportunities through an outline business plan, attend a number of business start-up events, and engage in a series of enterprise workshops. You will capture your learning in your Young Enterprise business portfolio.

Business Project: Research

A significant piece of research work, drawing upon academic theory to produce a critically reflective report.

Business Project: Consultancy

The main aim of this unit is to enable you to enhance your personal and professional development in the field of business consultancy through solving a business problem for a client organisation.   On completion of your research, you will present your findings to the client business which will help develop your presentation skills.  You will also prepare a critical academic reflection on your experience drawing together theory and practice to facilitate your understanding of business processes.

Psychology at Work

This unit introduces you to the ways psychology can be used at work. The emphasis is on the practical application of psychological theory to solving everyday challenges at work and learning how to apply psychological insights to achieve a more productive and satisfying workplace. You will gain a critical awareness of the field of occupational psychology and develop your understanding of the psychological tools and resources available to you in your future career.

Applied Management Practice

This unit is designed for students who have taken a work placement who wish to continue a work based approach to
studying management in their final year.  The unit covers subjects such as reflective learning techniques, organisational theory, role of the manager, management styles and managing in different contexts and industry sectors.

Assessment weightings and contact hours

Optional foundation year

Placements options

A placement year can be an excellent opportunity to acquire high quality work experience and structured on-the-job training whilst earning a salary. There are also opportunities for you to undertake a placement based project where you research a business issue for your employer. This project can count towards one of your final year units and reduces your workload in your final year. The placement must be a minimum of 36 weeks but it will usually last for 12 months and takes place after your second year of study.

We have an award-winning placement team, who advertise vacancies and can help you find a placement. The team has over 25 years experience of matching students to employers. They advertise over 1,000 vacancies each year, organise an annual placement fair where you can meet employers who are actively recruiting placement students, deliver CV workshops, provide one-to-one advice, and will conduct a mock interview with you so you can practice your interview technique.

The placement jobs market is competitive and it is your responsibility to be pro-active and apply for vacancies. We recommend that you start researching companies and opportunities during your first year and apply for positions at the start of your second year. Finding the right opportunity and the right position is important because if you are a good match to your placement, your employer could offer you a full-time position when you have graduated.

For more information about Placements, see our Placements page.

Department of Economics, Policy and International Business

Our Economics, Policy and International Business Department advances knowledge on the issues that matter on a contemporary global stage.

The department is committed to teaching excellence and is led by world-class professionals and academic economists. Reacting to the global needs of the digital age, its aim is to enable students to explore the vast areas influenced by economics and policy.

Learn more

Taught by experts

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.

Meet our expert staff


Tuition fees for the 2019/20 academic year are still being finalised for all courses. Please see our general guide to our standard undergraduate tuition fees.

Part-time students may take a maximum of 90 credits each academic year.

Additional costs

Specialist Costs

All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop. Students may also need to print their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop up to £100 each year for books and printing.

Placement Costs

There may be the opportunity to attend visit days with local business organisations, the cost of which will usually be covered by the University. These trips are optional.


For further information on financing your studies or information about whether you may qualify for one of our bursaries and scholarships, follow the links below:

Bursaries and scholarships

Money Matters

Want to know more?

How to apply

You can apply for this course through UCAS.

Apply now

UCAS code(s)

3 years N871,

4 years placement N870

with overseas study 2V14

Remember to use the correct institution code for Manchester Metropolitan University on your application: our institution code is M40

You can review our current Terms and Conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.


Programme Review
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.

Important Notice
This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.

Confirmation of Regulator
The Higher Education Funding Council for England is the principal regulator for the University. To find out more about the regulator’s role please visit their website.