Manchester Metropolitan University

BA (Hons)

Events Management

2017 entry

Features and benefits of the course

  • Group work on events projects with local organisations provides practical experience from Year 1 of the course.
  • Manchester is an ideal location to study events management, giving you access to many major music, food and drink, sporting and cultural events.
  • All of these degrees feature an optional placement year and have strong relationships with industry.

Placement options

If you choose the Sandwich degree route, you will spend year 3 of your studies on an industry placement. Placement learning is a key element of the course as it allows you to apply university based knowledge, skills and understanding to the real world of work. It also gives you an advantage when you begin looking for your first job upon graduating! The day-to-day demands of such an experience are both challenging and inspirational. Using the experience you gain whilst on placement is not only invaluable to the final year of your degree but greatly enhances your employability prospects.

Placement opportunities are available both in the UK and abroad. We have established links with companies such as WRG, Manchester Central, Hilton Hotel Group, Wedgewood Travel, Thomson Reuters and Merlin Entertainment Group.

We have a dedicated Placement Team which has developed excellent links with the Hospitality, Events and Tourism industries over the last 20 years. You will be offered support through a preparation programme of activities that includes guidance on selection procedures, working overseas, CV preparation, interview and selection techniques.

During the Placement Year, although you will be supervised directly by the company you are employed by, you will also be allocated an Academic Tutor. They will provide support and guidance, assess your progress and generally monitor your welfare for the time you are away from the University.

About the course

Typical units of study may include

Year 1

This course has been specifically designed in response to the growth of major events within the tourism, hospitality, leisure and business sectors.

You will gain a broad insight into the events industry covering the seasonality of events and the role of events in the wider visitor economy, including how sporting events can be used as a tool for social cohesion. You will study events marketing and events project management focusing on special events and how to tackle a client brief. In addition you will investigate a range of key event legislation and its impact on the industry.

Core Units
Business Management

The hospitality industry is vast and very diverse. Therefore this multi-discipline unit will provide you with an insight to finance, marketing and economics in order to assist you to make sound business management decisions. 

Event Industry and Special Events

This unit will provide grounding in the basics of event management. It will look at the planning, staging and delivery of events in all environments; including the elements that make up a special event.

Event Operations

This unit will introduce you to the critical importance of operational management within the events management industry by analysing the operations from a range of different event typologies.

Legal Implications for Event Managers

This Unit presents an overview of various fundamental aspects of law, and investigates a range of key event legislation and its impact on the event industry.

Year 2

In your second year working in a team you have the opportunity to design, develop, deliver and evaluate your own event project. You will also cover issues around people management and employment and the marketing and branding of an event.

Core Units
Event Project Management

The aim of the unit is to provide students with practical skills and an underpinning of academic theoretical frameworks for project management through the designing, developing and evaluating an event for a client.

Into Industry

This unit will enable you to develop your professional skills, behaviours, attitudes, relating to your chosen industry sector. You will engage in collaborative and interdisciplinary learning working through a negotiated project. Key themes you will explore in this unit include professionalism and employability, career routes and pathways, personal and professional development. Upon completion of this unit, you will have the skills, understandings and attributes to bridge the gap from education to industry and develop confidence and competences towards becoming a professional. During the unit, you will develop a 'professional' portfolio. This will include reflective tasks linked to your personal and professional development career routes as well as the negotiated project work. 

Organisational Management

This unit provides an appreciation of the key issues and varied approaches for the successful management of people and operations within the service industry,

Likely Optional Units
Charity and Fundraising Events

This unit is to provide students with the practical skills and knowledge of the Third sector: looking at specific laws, legislation and frameworks and the implications it has for the Events Management Industry.

Cultural Festival Management

This unit enables students to investigate and understand the scope and diversity of the festival industry with a particular focus on a range of impacts and key operational and planning issues.

Fashion and Events

This unit will enable learners to gain an understanding of the fashion industry and a range of strategic and operational decisions which influence on a fashion event's sucess.

Meetings, Incentives, Conferences and Exhibitions

This unit will introduce the 4 components of the MICE industry. It will identify the skills and techniques necessary for the research, creation and management of meetings, incentives, conferences and exhibitions from an Event Managers Perspective.

Year 3

If you decide that you would like to gain a year's industry experience you will spend year 3 on placement within the events industry

Year 4

Your studies in your final year give you skills in leading and managing event related organisations and you will also investigate the impact of entrepreneurial behaviour. You will explore the reasons behind why cities and countries bid for mega events and the issues of legacy and sustainability surrounding these events from a global perspective. You will also complete your 12,000 word dissertation which involves you undertaking a substantial piece of independent research into a topic of your choice, working closely with your academic supervisor.

Core Units
Honours Project

Dissertation. You will be expected to conduct a piece of individual research on an appropriate topic relating to your degree. This unit incorporates a range of research methods with a final written submission.

Honours Project

Students will have the choice between undertaking the Dissertation or an Honours Project. Student to undertake a project, which will utilise practical activity/case study analysis/ consultancy/enterprise activity, which will incorporate academic theory

Leadership and International Management

On this unit you will deepen your understanding of the complex challenges of leadership, management, human resource and the global mobility of self/others, across national borders in international management careers. 

Sustainability for Events

This unit will aim to investigate the current national, international & geo-political framework on climate change and the strategic issues that have an impact on events.

Likely Optional Units
Celebration Events

Students will be able to recognise the cultural origins of global celebration events, critically assess celebration events, identify main operational factors of celebration events and devise and propose a celebration event.

Event Marketing and Sponsorship Management

Students will be able to critically understand the complexity and utilisation of sponsorship strategy within the context of event and festival management and event marketing.

Ideas, Creativity and Entrepreneurship for Events

Engages entrepreneurial behaviours, applying creative and critical thinking to explore, select, assess, develop and promote the viability of a business idea related to events.

Sport and Events

The unit will articulate the importance of sporting events within the social, economic, political, and environmental context of a host destination. It will also refer to a range of international sporting events.

Programme Review

Each programme of study that we offer undergoes an annual review to ensure an up-to-date curriculum supported by the latest online learning technology. In addition, we undertake a major review of the programme, normally at 6-yearly intervals, but this can take place at a more frequent interval where required. Applicants should note that the programme currently provided may be subject to change as a result of the review process. We only make changes where we consider it necessary to do so or where we feel that certain changes are in the best interests of students and to enhance the quality of provision. Occasionally, we have to make changes for reasons outside our control. Where there are changes which may materially affect the current programme content and/or structure, offer holders will be informed.

Course Duration and Progression

All Full Time students initially enrol on the 3 year  BA (Hons) Events Management programme and study the same core units in Years 1 and 2.  Subject to satisfactory progress, and the availability of a suitable placement, students may then transfer onto the 4 Year route of BA (Hons) Events Management.

Methods of Assessment

Examinations and coursework, including essays, business reports, spreadsheet generated financial models, web-based assignments, case study analyses, seminar presentations and project work.

Assessment Weightings and Contact Hours

10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A 3 year degree qualification typically comprises 360 credits (120 credits per year). The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:

  • Year 1 25% lectures, seminars or similar; 75% independent study
  • Year 2 25% lectures, seminars or similar; 75% independent study
  • Year 3 25% lectures, seminars or similar; 75% independent study
  • Year 1 60% coursework; 40% examination
  • Year 2 85% coursework; 15% examination
  • Year 3 75% coursework; 25% examination
Optional foundation year
  • Study 25% lectures, seminars or similar; 75% independent study
  • Assessment 85% coursework; 15% examination

Teaching Staff

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject. Details of departmental staff can be found at:

Typical entry requirements

UCAS Tariff points/Grades required


96-112 UCAS Tariff Points at A2 (Grades BCC-BBC) or acceptable alternatives e.g. BTEC Subsidiary Diploma, Diploma, Extended Diploma at Level 3 (Grades DMM).

Specific GCSE requirements

GCSE grade C or grade 4 in English Language and Mathematics. Level 2 Functional Skills English and Mathematics also accepted.

Non Tariffed Qualifications

96-112 UCAS Tariff Points from a relevant Access to HE Diploma with at least 45 credits at Level 3.

International Baccalaureate points


IELTS score required for international students

6.0 with a minimum of 5.5 in each element

There’s further information for international students on our international website if you’re applying with non-UK qualifications.

Further information

A Foundation Year is also available on UCAS Course Code N822

Your career prospects after the course

The events management sector will present graduates with a significant number of career opportunities, ranging from events management at local authority level to corporate, incentive, hospitality events, sports events management, conferences, exhibitions and music festivals.


In 2014, over 94% of our graduates went directly into work or further study within 6 months of graduation

DHLE survey 2014, for all respondents available for employment or further study and whose destinations are known

How do I apply for this course?

Full-time Applications should be made through UCAS

Part-time application - download an application form at

Open Days

Come and find out more about this course and our facilities at our open days.

Book now for the:

Manchester Open Day Saturday 21st October

Unistats Information

Find out more about Unistats and the Key Information Set.

Find out more about Unistats and the Key Information Set.

Confirmation of Regulator

The Higher Education Funding Council for England is the principal regulator for the University.

Important Notice

This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate and up to date. Please note that our programmes are subject to review and development on an ongoing basis. Changes may sometimes be necessary. For example, to comply with the requirements of professional or accrediting bodies or as a result of student feedback or external examiners’ reports. We also need to ensure that our courses are dynamic and current and that the content and structure maintain academic standards and enhance the quality of the student experience.

Please check back to the online prospectus before making an application to us.

The provision of education by the University is subject to terms and conditions of enrollment and contract. The current Terms and Conditions Applicable to the provision of the University’s Educational Services are available online. When a student enrolls with us, their study and registration at the University will be governed by various regulations, policies and procedures. It is important that applicants/students familiarize themselves with our Terms and Conditions and the Key Contract Documents referred to within. Applicants will be provided with access to an up to date version at offer stage. This can be found within the Information for Offer Holders document.

Undergraduate Study