Manchester Metropolitan University

BA (Hons)

Hospitality Business Management

2018 entry

Features and benefits of the course

  • Our recent multi-million pound investment has created fantastic facilities located at the University's Manchester campus. Technology and creativity are at the heart of the student experience, with a major emphasis on developing your business and employability skills.
  • You will also have the opportunity to study a range of certified short courses that support your application of knowledge in the workplace and enhance your opportunities for part-time work.
  • The University will purchase a business suit and provide business cards, which will aid your professional development and profile.
  • Within a few weeks of joining, you will attend a recruitment event, where you will meet key industry professionals from the hospitality industry.
  • Innovative teaching methods are used to maximise your potential for learning and employability on graduation.
  • A mix of academic knowledge and practical hospitality management skills that enable graduates to continue as life-long learners.
  • Good preparation for a wide range of management positions within the hospitality industry, not only at graduation but also throughout your progression in this dynamic Industry.
  • Opportunities to engage with academics in research throughout your course in a variety of disciplines.
  • You can complete additional qualifications through our suite of industry accredited courses.
  • You will have the opportunity to study a language, which will be an advantage in this truly global industry.

Placement options

If you choose the placement degree route, you will spend year 3 of your studies on an industry placement. Placement learning is a key element of the course as it allows you to apply university based knowledge, skills and understanding to the real world of work. It also gives you an advantage when you begin looking for your first job upon graduating! The day-to-day demands of such an experience are both challenging and inspirational. Using the experience you gain whilst on placement is not only invaluable to the final year of your degree but greatly enhances your employability prospects.

Placement opportunities are available both in the UK and abroad. We have established links with companies such as Marriott Hotel Group, Q hotels, Shire Hotels, Greenwich Country Club USA and Fairmont Hotels.

Our dedicated Placement Team which has developed excellent links with the Hospitality, Events and Tourism industries over the last 20 years. You will be offered support through a preparation programme of activities that includes guidance on selection procedures, working overseas, CV preparation, interview and selection techniques.

During the Placement Year, although you will be supervised directly by the company you are employed by, you will also be allocated an Academic Tutor. They will provide support and guidance, assess your progress and generally monitor your welfare for the time you are away from the University.

About the course

Our dedicated hospitality team create an inspiring and sustainable learning environment, which helps to prepare you for the challenges of professional managerial life.

During your studies you will be offered the opportunity to undertake a range of additional qualifications to prepare you for the working environment and help build your CV. You will study core Business Management units and specialist units including Technology and Innovation.

You will also have the option of studying a foreign language, which will give you an advantage in this truly global industry.  The course will offer you a range of UK and international educational visits and competitions.

Typical units of study may include

Year 1

BA (Hons) Hospitality Business Management covers a full range of managerial disciplines required by the modern day Hospitality Industry. In your first year you will study a range of management and hospitality industry units. The Hospitality Operations unit combines academic theory with your real life experiences in the workplace offered during the course. 

During this first year, you will also have the opportunity to study a range of certified short courses that support your application of knowledge in the workplace and enhance your opportunities for part time work.

You will study four units:

  • Business Management
  • Hospitality Operations   
  • Technology and Innovation
  • Contemporary Hospitality 

You also have the option of studying a modern foreign language through the Uniwide Languages programme.

Core Units
Business Management

The hospitality industry is vast and very diverse. Therefore this multi-discipline unit will provide you with an insight to finance, marketing and economics in order to assist you to make sound business management decisions. 

Contemporary Hospitality

Increasingly to ensure consumers receive a high-quality experience businesses are constantly adapting to market demands by creating new niche and inspiring hospitality settings. You will study the importance of understanding the nature and diversity of hospitality and its key components including the trends concerning the modern day consumer of hospitality. 

Hospitality Operations

It is widely recognised that managing the hospitality service delivery is important. Studying this unit will introduce you to the key operational roles and responsibilities including operational and logistical intricacies of the various departments within any given hospitality business environment.

 

Technology and Innovation

It wasn’t that long ago hotels were proud about putting colour TVs in every room or booking online or through other Internet providers. During this unit you will study and explore current and future trends in relation to technology and innovation within the hospitality industry and how it impacts and will continue to influence. 

Year 2

In Year 2 many of the operational skills and knowledge introduced during year one will be further developed towards an understanding at supervisory/management level. This includes the successful management of service delivery and people, as well as customer care, entrepreneurial behaviours, attributes and validating new business ideas, personal and professional development career routes and the principles of revenue management for the hospitality sector.

Units you will study include: 

  • Into Industry 
  • Managing Hospitality People and Service
  • Hospitality Business Entrepreneurship

Option units:

  • Revenue Management, Sales and Hotel Analytics (30 credits)

OR

  • Revenue Management and Sales (15 credits)
  • Uniwide Language (15 credit)

You also have the option of studying a modern foreign language through the Uniwide Languages programme as part of a 15-credit unit.

Core Units
Hospitality Business Entrepreneurship

During this unit you will study the application of entrepreneurial behaviours, attributes and written skills of identifying and validating new business ideas and the hospitality sector. You will explore the defining characteristics, behaviours and motivations of small business-owners, intrapreneurs and entrepreneurial leaders from a practical and academic perspective. 

Into Industry

This unit will enable you to develop your professional skills, behaviours, attitudes, relating to your chosen industry sector. You will engage in collaborative and interdisciplinary learning working through a negotiated project. Key themes you will explore in this unit include professionalism and employability, career routes and pathways, personal and professional development. Upon completion of this unit, you will have the skills, understandings and attributes to bridge the gap from education to industry and develop confidence and competences towards becoming a professional. During the unit, you will develop a 'professional' portfolio. This will include reflective tasks linked to your personal and professional development career routes as well as the negotiated project work. 

Managing Hospitality People and Service

Studying this unit will provide you with a comprehensive understanding of the key issues including varied approaches for the successful management of service delivery and people as well as customer care and satisfaction of people and services within the industry. 

Likely Optional Units
Revenue Management and Sales (15 credits)

This unit introduces you to the foundations of revenue management for the hospitality sector. It incorporates an introduction to the principles of revenue management, strategic pricing, decision making processes, the role of the revenue manager and relationship with other departments. It explores the principles and practices applied by revenue managers in the accommodation sector, including, demand forecasting, market segmentation, inventory and price management, distribution channel management, digital marketing, consumer behaviour and market intelligence to assist decision making.

Revenue Management, Sales and Hotel Analytics

This unit explores the principles of revenue management for the hospitality sector to ensure maximum occupancy at the optimum price. Benchmarking reports are introduced to evaluate revenue management efforts. The unit will introduce you to the foundations of revenue management for the hospitality sector including the principles of revenue management, strategic pricing, decision-making processes, the role of the revenue manager and relationship with other departments. The unit will also explore the principles and practices applied by revenue managers in the accommodation sector, including, demand forecasting, market segmentation, inventory and price management, distribution channel management, digital marketing, consumer behaviour and market intelligence to assist decision making. A thorough analysis of the revenue managers’ efforts is explored through the development of competency in analysing benchmarking reports, competitive set analysis and market share analysis.

Year 3

During year 3 of this degree you have the option of spending a year on placement within the hospitality industry gaining valuable experience to kick start your career. 

Year 4

The final year includes studies in business principles in sustainable, responsible and ethical conduct, the complex challenges of leadership, management, human resource and Hotel Operations Tactics and Strategy  (HOTS), a unique dynamic training and development experience for industry. HOTS is based around a realistic computer exercise that simulates the management of a service business.

You will also complete your dissertation project, which involves undertaking a substantial piece of independent research into a topic of your choice, working closely with your academic supervisor.

Units you will study:

  • Dissertation               
  • Responsible Hospitality Management 
  • Hotel Operations Tactics & Strategy 
  • Leadership and International Management     

You also have the option of studying an modern foreign language through the Uniwide Languages programme

Core Units
Honours Project

Dissertation. You will be expected to conduct a piece of individual research on an appropriate topic relating to your degree. This unit incorporates a range of research methods with a final written submission.

Hotel Operations Tactics & Strategy

A number of key strategic and operational hospitality management issues and scenarios to support business decision making within the hospitality industry will be analysed by this unit. It will also include important business models and tools from the Hotel sector and wider Hospitality Business environment. 

Leadership and International Management

On this unit you will deepen your understanding of the complex challenges of leadership, management, human resource and the global mobility of self/others, across national borders in international management careers. 

Responsible Hospitality Management

This unit provides an overview of basic business principals in sustainable, responsible and ethical conduct. In addition, you will explore social responsibility in business and how it affects decision-making. Basic coverage of global challenges - climate change, management of natural resources and effects of economic development will be examined. Consideration of the ‘triple bottom line’ and its importance will be critically reviewed.

Programme Review

Each programme of study that we offer undergoes an annual review to ensure an up-to-date curriculum supported by the latest online learning technology. In addition, we undertake a major review of the programme, normally at 6-yearly intervals, but this can take place at a more frequent interval where required. Applicants should note that the programme currently provided may be subject to change as a result of the review process. We only make changes where we consider it necessary to do so or where we feel that certain changes are in the best interests of students and to enhance the quality of provision. Occasionally, we have to make changes for reasons outside our control. Where there are changes which may materially affect the current programme content and/or structure, offer holders will be informed.

Methods of Assessment

Assessment practices will vary depending on unit learning outcomes with individual and group project work but examples include: examinations, written coursework assignments in essay form, business reports, business plans, cultural portfolios, spreadsheet generated financial models, CAD based assignments, WEB-based assignments, case study analyses, seminar presentations, and case studies / publications.

Assessment Weightings and Contact Hours

10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A 3 year degree qualification typically comprises 360 credits (120 credits per year). The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:

Study
  • Year 1 25% lectures, seminars or similar; 75% independent study
  • Year 2 25% lectures, seminars or similar; 75% independent study
  • Year 3 100% placement
  • Year 4 20% lectures, seminars or similar; 80% independent study
Assessment
  • Year 1: 87.5% coursework, 12.5% examination
  • Year 2: 100% coursework
  • Year 3: 100% coursework
  • Year 4: 87.5% coursework, 12.5% examination
Optional foundation year
  • Study 25% lectures, seminars or similar; 75% independent study
  • Assessment 85% coursework; 15% examination

Teaching Staff

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject. Details of departmental staff can be found at: http://www2.mmu.ac.uk/tehm/our-staff/

Typical entry requirements

These typical entry requirements apply to the 2017 academic year of entry and may be subject to change for the 2018 academic year. Please check back for further details.

UCAS Tariff points/Grades required

104-112

104-112 UCAS Tariff Points at A2 (Grades CCC-BBC) or acceptable alternatives e.g. BTEC Subsidiary Diploma, Diploma, Extended Diploma at Level 3 (Grades DMM).

Specific GCSE requirements

GCSE grade C or grade 4 in English Language and Mathematics. Level 2 Functional Skills English and Mathematics also accepted.

Non Tariffed Qualifications

106-112 UCAS Tariff Points from a relevant Access to HE Diploma with at least 45 credits at Level 3.

International Baccalaureate points

26

IELTS score required for international students

6.0 with a minimum of 5.5 in each element

There’s further information for international students on our international website if you’re applying with non-UK qualifications.

Further information

A Foundation course is also available UCAS Course Code N228

Your career prospects after the course

The hospitality industry is the world’s largest employer and opportunities are diverse and far-reaching.

As a result of this fast growth, the demand for graduates with managerial skills and practical experience is high, therefore studying the subject will help you to progress to senior roles in this exhilarating industry.

Establishments range from large  chains to small, independently owned businesses and a degree in Hospitality Management will equip you with great interpersonal and team working skills, management and business skills and give you the confidence to succeed in this challenging and rewarding industry.

94%

In 2014, over 94% of our graduates went directly into work or further study within 6 months of graduation

DHLE survey 2014, for all respondents available for employment or further study and whose destinations are known

How do I apply for this course?

Full-time applications should be made through UCAS

Part-time application - download an application form at www.mmu.ac.uk/application

Unistats Information

Find out more about Unistats and the Key Information Set.

Find out more about Unistats and the Key Information Set.

Confirmation of Regulator

The Higher Education Funding Council for England is the principal regulator for the University.

Important Notice

This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate and up to date. Please note that our programmes are subject to review and development on an ongoing basis. Changes may sometimes be necessary. For example, to comply with the requirements of professional or accrediting bodies or as a result of student feedback or external examiners’ reports. We also need to ensure that our courses are dynamic and current and that the content and structure maintain academic standards and enhance the quality of the student experience.

Please check back to the online prospectus before making an application to us.

The provision of education by the University is subject to terms and conditions of enrollment and contract. The current Terms and Conditions Applicable to the provision of the University’s Educational Services are available online. When a student enrolls with us, their study and registration at the University will be governed by various regulations, policies and procedures. It is important that applicants/students familiarize themselves with our Terms and Conditions and the Key Contract Documents referred to within. Applicants will be provided with access to an up to date version at offer stage. This can be found within the Information for Offer Holders document.

Undergraduate Study