Manchester Metropolitan University

BA (Hons)

Events Management

2018 entry

Features and benefits of the course

  • Group work on events projects with local organisations provides practical experience from Year 1 of the course.
  • Manchester is an ideal location to study events management, giving you access to many major music, food and drink, sporting and cultural events.
  • All of these degrees feature an optional placement year and have strong relationships with industry.

Accreditations, Awards and Endorsements

Placement options

If you choose the placement degree route, you will spend year 3 of your studies on an industry placement. Placement learning is a key element of the course as it allows you to apply university based knowledge, skills and understanding to the real world of work. It also gives you an advantage when you begin looking for your first job upon graduating. The day-to-day demands of such an experience are both challenging and inspirational. Using the experience you gain whilst on placement is not only invaluable to the final year of your degree but greatly enhances your employability prospects.

Placement opportunities are available both in the UK and abroad. We have established links with companies such as WRG, Manchester Central, Hilton Hotel Group, Wedgewood Travel, Thomson Reuters and Merlin Entertainment Group.

We have a dedicated Placement Team which has developed excellent links with the Hospitality, Events and Tourism industries over the last 20 years. You will be offered support through a preparation programme of activities that includes guidance on selection procedures, working overseas, CV preparation, interview and selection techniques.

During the Placement Year, although you will be supervised directly by the company you are employed by, you will also be allocated an Academic Tutor. They will provide support and guidance, assess your progress and generally monitor your welfare for the time you are away from the University.

About the course

This course has been specifically designed in response to the growth of major events within the tourism, hospitality, leisure and business sectors.

You will gain a broad insight into the events industry covering the seasonality of events and the role of events in the wider visitor economy, including how sporting events can be used as a tool for social cohesion. You will study events marketing and events project management focusing on special events and how to tackle a client brief. In addition you will investigate a range of key event legislation and its impact on the industry.

Typical units of study may include

Year 1

You will study six units in your first year. These include two 30-credit units and four 15 credit units. These currently are:  

  • Event Operations (30 credits)
  • Law for Events Professionals (30 credits)
  • Marketing for Events (15 credits)
  • Finance for Event Managers (15 credits)
  • Introduction to Events (15 credits)
  • Creative Event Design (15 credits)

Core Units
Creative Event Design

This unit explores the use of creativity in the design of event experiences in a contemporary world. You will apply creative thinking and story telling techniques to engage audiences and design an immersive event experience.

Event Operations

This unit will introduce you to the critical element of operational management both within the design stage and in the production stage of building an event.

Finance for Event Managers

This unit will prepare you to understand the basic principles of accounting for an event context. A range of factors that affect revenue, costs, profit and cash flow will be investigated.

Introduction to Events

This unit will introduce you to the broad nature of the Events industry such as scale and scope, key roles and responsibilities, historical developments and future trends.

Law for Events Professionals

This unit presents an overview of fundamental legal principles, theories, concepts and implications affecting events professionals.

Marketing for Events

This unit is an introduction to event marketing as a management process in event management, which involves targeting and communicating with different types of audiences and stakeholders in a globally competitive and complex event environment. 

Year 2

In your second year working in a team you have the opportunity to design, develop, deliver and evaluate your own event project. You will also cover issues around people management and employment, digital aspects of events, and the marketing and branding of an event.

You will study six units in your second year. Two 30 credit core units, and four 15 credit units, one of which will be an option unit of your choice.

Core units:

  • Events Live (30 credits)
  • Event Business Management (30 credits)
  • Digital Events Operations (15 credits)
  • Research Design for the Events Industry (15 credits)
  • Live Event Marketing (15 credits) 

Option units:

  • Business Events
  • Contemporary Trends within Hospitality Events
  • Festivals and Celebrations
  • Fashion Events and Global Trends 
  • Sport and Events

Core Units
Digital Events Operations

This unit will introduce you to the ever developing field of technology; its capabilities and application to the events industry and event operations.

Event Business Management

Event managers require knowledge and application of key management theories and concepts within both management accounting and human resource management for successful strategic decision making. This unit explores all of these key event management skills.

Events Live

This unit will require you to critically analyse event theories and concepts and implement these via the delivery and evaluation of a live event.

Live Event Marketing

This unit enables you to apply and evaluate the skills, techniques and processes to successfully market an event to the desired audience.

Research Design for the Events Industry

This unit seeks to develop critical thinking and problem solving skills in research. The unit aims to develop your confidence when engaging with primary and secondary research as you progress into the Final Year and complete a research project.

Likely Optional Units
Business Events

This unit will focus on developing knowledge and understanding of the MICE (Meetings, Incentives, Conferences and Exhibitions) sector, otherwise known as Business Events, which remains the largest sector of the events industry. 

Contemporary Trends within Hospitality Events

This unit will allow you to develop an appreciation of current contemporary trends within the hospitality events industry. You will explore hospitality sectors, the different roles within hospitality organisations, quality and service, internationalisation of hospitality events, celebrity culture and professional bodies. 

Fashion Events and Global Trends

This unit will focus on how to manage a fashion event and global trends that have an influence on the fashion industry.These may include, but are not restricted to, sustainability, ethics, technology and globalisation and how they impact upon the event concept for fashion events.

Festivals and Celebrations

This unit enables you to investigate and understand the range and diversity of festivals and celebration events. The unit has a particular focus on the impact of festivals and celebration events on the community. You will also explore the social and cultural importance of such events, the key operational issues when planning such events, and the key regulatory, political, funding and sponsorship elements of these types of events.

Sport and Events

This unit will articulate the social, cultural, economic and political importance of sporting events within a variety of contexts and address a range of issues relating to the delivery of high quality sporting events. Key themes will include the global sport events industry, bidding for sports events, sport events hosting impacts and legacy, sport event governance and stakeholder analysis as well as the exploration of local and global issues relating to security, media and broadcasting stadia/venue management.

Year 3

During the third year of this degree you have the option of spending a year on placement, gaining valuable experience to kick start your career.

Year 4

Your studies in your final year give you skills in leading and managing event related organisations and you will also investigate the impact of entrepreneurial behaviour. You will explore the reasons behind why cities and countries bid for mega events and the issues of legacy and sustainability surrounding these events from a global perspective. You will also complete your 12,000 word dissertation which involves you undertaking a substantial piece of independent research into a topic of your choice, working closely with your academic supervisor.

You will study three 30-credit core units, and two 15-credit units, one of which will be an option unit of your choice.

Core units: 

  • Event Marketing and Sponsorship Management (30 credits)
  • Contemporary and Strategic Issues in the Events Industry (30 credits)
  • Research Project (30 credits)
  • Leadership and Management (15 credits)

Option units:

  • Generating Ideas for Event Entrepreneurship 
  • Event Production Management
  • Crowd Science
  • Events and the Creative City
  • Responsible Events Management

Core Units
Contemporary and Strategic Issues in the Events Industry

This unit investigates a range of contemporary issues that are relevant to the development of events management as both a professional and academic discipline. You will undertake selfdirected research and present critical arguments.

Event Marketing and Sponsorship Management

This unit critically examines how brands design innovative event marketing strategies to develop experiential content to engage audiences within the scope of integrated marketing communications and event sponsorship management.

Leadership and Management

This unit will focus on the management and day-to-day running of organisations by examining the influence of leadership, culture and within organisational behaviour.

Research Project

In this unit you will undertake a substantial project based on work experience or academic research that is relating to your degree. You will set research objectives, carry out research, analyse your research findings and critically reflect on these to discuss implications and recommendations of your findings to your chosen area and the industry it relates to. 

Likely Optional Units
Crowd Science

This exciting unit will provide an introduction and overview to crowd science in relation to crowd safety and risk analysis.In addition the application of modelling techniques and tools to enhance public safety within events management will be investigated.

Event Production Management

This unit will take you on an advanced journey through the planning and implantation of planning a public stage and art space at an international festival. 

Events and the Creative City

This unit will consider the role that events and festivals play in the urban context and how they function within civic society. A variety of topics are explored including events-led regeneration; cultural partnerships and governance; place marketing; government agendas and events tourism. 

Generating Ideas for Event Entrepreneurship

This unit aims to facilitate your entrepreneurial behaviour in generating, developing, promoting and evaluating new business/social enterprise ideas for the events related industry. The unit explores practitioner and academic perspectives for understanding the characteristics, motivations and behaviours of intrapreneurs, entrepreneurs and small business-owners. 

Responsible Events Management

This unit will aim to investigate the current national, international & geo-political framework of sustainable development and its strategic impact on event practice and events management theory. You will be able to appraise aspects of the triple bottom line to the strategic planning, operation anddelivery of events.

Programme Review

Each programme of study that we offer undergoes an annual review to ensure an up-to-date curriculum supported by the latest online learning technology. In addition, we undertake a major review of the programme, normally at 6-yearly intervals, but this can take place at a more frequent interval where required. Applicants should note that the programme currently provided may be subject to change as a result of the review process. We only make changes where we consider it necessary to do so or where we feel that certain changes are in the best interests of students and to enhance the quality of provision. Occasionally, we have to make changes for reasons outside our control. Where there are changes which may materially affect the current programme content and/or structure, offer holders will be informed.

Course Duration and Progression

All Full Time students initially enrol on the 3 year  BA (Hons) Events Management programme and study the same core units in Years 1 and 2.  Subject to satisfactory progress, and the availability of a suitable placement, students may then transfer onto the 4 Year route of BA (Hons) Events Management.

Methods of Assessment

Examinations and coursework, including essays, business reports, spreadsheet generated financial models, web-based assignments, case study analyses, seminar presentations and project work.

Assessment Weightings and Contact Hours

10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A 3 year degree qualification typically comprises 360 credits (120 credits per year). The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:

  • Year 1 25% lectures, seminars or similar; 75% independent study
  • Year 2 25% lectures, seminars or similar; 75% independent study
  • Year 3 25% lectures, seminars or similar; 75% independent study
  • Year 1 60% coursework; 40% examination
  • Year 2 85% coursework; 15% examination
  • Year 3 75% coursework; 25% examination
Optional foundation year
  • Study 25% lectures, seminars or similar; 75% independent study
  • Assessment 85% coursework; 15% examination

Teaching Staff

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject. Details of departmental staff can be found at:

Typical entry requirements

These typical entry requirements apply to the 2017 academic year of entry and may be subject to change for the 2018 academic year. Please check back for further details.

UCAS Tariff points/Grades required


104-112 UCAS Tariff Points at A2 (Grades CCC-BBC) or acceptable alternatives e.g. BTEC Subsidiary Diploma, Diploma, Extended Diploma at Level 3 (Grades DMM).

Specific GCSE requirements

GCSE grade C or grade 4 in English Language and Mathematics. Level 2 Functional Skills English and Mathematics also accepted.

Non Tariffed Qualifications

106-112 UCAS Tariff Points from a relevant Access to HE Diploma with at least 45 credits at Level 3.

International Baccalaureate points


IELTS score required for international students

6.0 with a minimum of 5.5 in each element

There’s further information for international students on our international website if you’re applying with non-UK qualifications.

Further information

A Foundation Year is also available on UCAS Course Code N822

Your career prospects after the course

The events management sector will present graduates with a significant number of career opportunities, ranging from events management at local authority level to corporate, incentive, hospitality events, sports events management, conferences, exhibitions and music festivals.

Watch Sara Maleki's video - a recent Events Management graduate. 

Read an Events Management Alumni story - Gemma Ashton


In 2014, over 94% of our graduates went directly into work or further study within 6 months of graduation

DHLE survey 2014, for all respondents available for employment or further study and whose destinations are known

How do I apply for this course?

Applications through UCAS

Remember to use the correct institution code for Manchester Metropolitan University on your application: our institution code is M40

Unistats Information

Find out more about Unistats and the Key Information Set.

Find out more about Unistats and the Key Information Set.

Confirmation of Regulator

The Higher Education Funding Council for England is the principal regulator for the University.

Important Notice

This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate and up to date. Please note that our programmes are subject to review and development on an ongoing basis. Changes may sometimes be necessary. For example, to comply with the requirements of professional or accrediting bodies or as a result of student feedback or external examiners’ reports. We also need to ensure that our courses are dynamic and current and that the content and structure maintain academic standards and enhance the quality of the student experience.

Please check back to the online prospectus before making an application to us.

The provision of education by the University is subject to terms and conditions of enrollment and contract. The current Terms and Conditions Applicable to the provision of the University’s Educational Services are available online. When a student enrolls with us, their study and registration at the University will be governed by various regulations, policies and procedures. It is important that applicants/students familiarize themselves with our Terms and Conditions and the Key Contract Documents referred to within. Applicants will be provided with access to an up to date version at offer stage. This can be found within the Information for Offer Holders document.

Undergraduate Study