Manchester Metropolitan University

BA (Hons)

International Business / Marketing

2018 entry

Features and benefits of the course

  • You will be taught in the Business School’s state of the art building on All Saints Campus in central Manchester. Watch the video to find out more.
  • Optional four-year degree routes are available where you can spend your third year either taking a paid placement with an employer, or spending a year studying abroad at one of our partner institutions. 
  • Allows you to combine the study of two subjects.
  • Flexible study - choose the balance of your subjects in Years 2 and 3 of the degree. Named route study is available in Year 3 leading to a BA (Hons) International Business degree.
  • The Faculty of Business and Law hosts two Professional Development Weeks annually. Free and open to all students, this includes a festival of skills-development activities, practical support in developing your CV and employability skills, and the opportunity to network with actively recruiting graduate employers. 

Accreditations, Awards and Endorsements

Placement options

We offer four-year placement and overseas study routes, where you have the opportunity to spend your third year on industrial placement or studying overseas, after which you will return to study for your final year. You can make a decision on whether to follow this route at the end of your first year of study.

About the course

International trade is important because most businesses operate in the global marketplace. This degree provides you with the business knowledge and cross-cultural management skills you will need in order to develop and maintain international business relationships in often volatile political, cultural and economic/financial environments. Contemporary business case studies enable you to see how various types of businesses operate and succeed in international markets. Assessments focus on the application of the skills and knowledge you have gained to real-life business situations.

This degree also allows you to study the main marketing disciplines, enabling you to determine which aspects of the profession best suit your skills and personality. Covering both the theory that underpins marketing practice and the practical skills you need to succeed in the workplace, you will learn how the different elements of marketing work together, from the research, project management and budgeting required to plan and deliver a communications campaign, to the inspiration behind effective advertising images and copy.

Typical units of study may include

Year 1

Combined Honours programmes offer the ability to undertake two separate areas of study as either equal, major/minor or named route combinations. In the first year students will study each subject combination equally and the core units for year one are shown below.

International Business units:

  • Dynamic Business Environment
  • Understanding and Managing People

Marketing units:

  • Marketing Communications Theory and Practice
  • Principles of Marketing

Core Units
Dynamic Business Environment

The aim of this unit is to develop your understanding of a range of dynamic factors in the business environment over which organisations have limited, if any control over but nonetheless need to mitigate against.  Topics studied include markets and globalisation, technological development, fundamental macroeconomic elements and concepts, and social, cultural and ecological factors.

Marketing Communications Theory and Practice

This unit introduces communication theory and its impact on practice in areas such as marketing, advertising, retail promotion, brand and public relations management and mass media communication. Your studies will cover topics such as: linear and two-way communication models, semiotics, visual communication - perception, design, typography and colour - and theories of the social and cultural impact of communication.

Principles of Marketing

Through this unit the key marketing principles, aims, techniques and measures are introduced and explored in relation to the marketing consumer interface. The core themes of this unit are: Marketing orientation and practice; The marketing mix; Marketing research and the use of financial techniques to underpin marketing programmes; Planning and budgeting; Ratio analysis and evaluation; Marketing applications of consumer psychology and behaviour; Digital marketing and the changing approaches to communication; The marketing environment and marketing ethics.

Understanding and Managing People

You will study key issues from four main themes: 1.Individuals and work 2. Groups and social interaction 3. The nature and context of understanding and managing people with work and behaviour in organisations and 4.Personal and professional development

Year 2

Units of study available in year two on a Combined Honours programme will depend entirely on the route taken through the programme and whether there are any additional requirements for study made by a particular professional or regulatory body. 

International Business core unit:

  • International Political Economy

Marketing core unit:

  • Brand Management

For an indication of option units currently available please see the single honours courses:

International Business Management: mmu.ac.uk/14945
Marketing Management: mmu.ac.uk/14987

Please be advised that the unit combinations and availability will differ depending on whether you choose to undertake a major/minor, equal or named route through your programme. 

Core Units
Brand Management

In this unit, you will examine the theories and techniques involved the management and development of brands. You will cover core themes including the historical development of brands, the social and cultural impacts on brands, different types of brands, reputation, image and identity. You will also explore the concepts of brand extensions, brand equity, brand personality, celebrity endorsement and critically examine the relationship between brands, stakeholders and corporate social responsibility. In addition, the unit offers an introduction to communication design, history and contemporary applications including image, type and message; the creative production process and legal/regulatory issues of branding. 

International Political Economy

This unit explores and critically appraises the relationship between states and markets, and assesses the impact of institutions of global governance on the dynamics of the global economy.

Year 3

For those on the four-year degree route, Year 3 will be spent on either placement or studying abroad at one of our partner institutions. Those on the three-year full-time route will progress directly to their final year of study.

Year 4

Units of study available in your final year on a Combined Honours programme will depend entirely on the route taken through the programme and whether there are any additional requirements for study made by a particular professional or regulatory body.

International Business core unit:

  • International Business Theory and Strategy

Marketing core unit:

  • Strategic Marketing Management

For an indication of option units currently available please see the single honours courses:

International Business Management: mmu.ac.uk/14945
Marketing Management: mmu.ac.uk/14987

Please be advised that the unit combinations and availability will differ depending on whether you choose to undertake a major/minor, equal or named route through your programme. 

Core Units
International Business Theory and Strategy

The unit (a) provides an in-depth analysis of strategic development options, and (b) examines a range of practical perspectives in the international business context.  It focuses on core themes in international business studies, including: theories of foreign direct investment; foreign market entry modes; and, strategies and organisational structures in the multinational enterprise. Topics covered include: location and competitive strategies; strategy formation; management of internationalised innovation; and, knowledge transfer (each in the context of international business activity).

Strategic Marketing Management

This unit offers an analytical investigation into the contemporary principles related to the study and practice of strategic marketing, including aspects digital and service marketing strategies. Core themes covered in the unit include the principles of strategy, strategic marketing and the concept of competitive advantage; theories to achieving a competitive advantage; the structure and component parts of a strategic marketing plan; how to assess the macro and micro environment in order to determine strategic issues. You will also explore the models used to assess and evaluate the context an organisation resides in; financial analysis of an organisation; understanding the key issues facing an organisation and setting objectives for a strategic marketing plan. 

Programme Review

Each programme of study that we offer undergoes an annual review to ensure an up-to-date curriculum supported by the latest online learning technology. In addition, we undertake a major review of the programme, normally at 6-yearly intervals, but this can take place at a more frequent interval where required. Applicants should note that the programme currently provided may be subject to change as a result of the review process. We only make changes where we consider it necessary to do so or where we feel that certain changes are in the best interests of students and to enhance the quality of provision. Occasionally, we have to make changes for reasons outside our control. Where there are changes which may materially affect the current programme content and/or structure, offer holders will be informed.

Methods of Assessment



Assessment Weightings and Contact Hours

10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A 3 year degree qualification typically comprises 360 credits (120 credits per year). The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:

Study
  • Year 1 25% lectures, seminars or similar; 75% independent study
  • Year 2 25% lectures, seminars or similar; 75% independent study
  • Year 3 20% lectures, seminars or similar; 80% independent study
Assessment
  • Year 1 45% coursework; 55% examination
  • Year 2 100% coursework
  • Year 3 55% coursework; 45% examination

Teaching Staff

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject. Details of departmental staff can be found at: http://www2.mmu.ac.uk/business-school/about-us/our-staff/dept-of-management/

Typical entry requirements

These typical entry requirements apply to the 2017 academic year of entry and may be subject to change for the 2018 academic year. Please check back for further details.

UCAS Tariff points/Grades required

104-112

104-112 UCAS Tariff Points at A2 (Grades BCC-BBC) or acceptable alternatives e.g. BTEC Subsidiary Diploma, Diploma, Extended Diploma at Level 3 (Grades DMM).

Specific GCSE requirements

GCSE grade C or grade 4 in English Language and Mathematics. Level 2 Functional Skills English and Mathematics also accepted.

Non Tariffed Qualifications

106-112 UCAS Tariff Points from a relevant Access to HE Diploma with at least 45 credits at Level 3.

International Baccalaureate points

26 IB Diploma Points

IELTS score required for international students

6.0 with at least 5.5 in each element

There’s further information for international students on our international website if you’re applying with non-UK qualifications.

Further information

Applications are considered individually and you are advised to contact our Course Enquires team via the web form www.mmu.ac.uk/course-enquiry

Your career prospects after the course

Studying a combined honours degree gives you the opportunity to improve your employability by developing skills and knowledge in two subjects.

The study of international business and marketing provides a sound basis for employment in global, international, national and regional organisations.

Examples of possible roles include in advertising, brand and marketing management, manufacturing, people management, public relations, sales and account management.

You could also apply to join professional bodies or go on to postgraduate study.

94%

In 2014, over 94% of our graduates went directly into work or further study within 6 months of graduation

DHLE survey 2014, for all respondents available for employment or further study and whose destinations are known

How do I apply for this course?

Applications through UCAS

Remember to use the correct institution code for Manchester Metropolitan University on your application: our institution code is M40

Unistats Information

Find out more about Unistats and the Key Information Set.

Find out more about Unistats and the Key Information Set.

Confirmation of Regulator

The Higher Education Funding Council for England is the principal regulator for the University.

Important Notice

This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate and up to date. Please note that our programmes are subject to review and development on an ongoing basis. Changes may sometimes be necessary. For example, to comply with the requirements of professional or accrediting bodies or as a result of student feedback or external examiners’ reports. We also need to ensure that our courses are dynamic and current and that the content and structure maintain academic standards and enhance the quality of the student experience.

Please check back to the online prospectus before making an application to us.

The provision of education by the University is subject to terms and conditions of enrollment and contract. The current Terms and Conditions Applicable to the provision of the University’s Educational Services are available online. When a student enrolls with us, their study and registration at the University will be governed by various regulations, policies and procedures. It is important that applicants/students familiarize themselves with our Terms and Conditions and the Key Contract Documents referred to within. Applicants will be provided with access to an up to date version at offer stage. This can be found within the Information for Offer Holders document.

Undergraduate Study