BA (Hons)

Fashion Promotion

2018 entry

Features and benefits of the course

  • • Technology and creativity are at the heart of the course. You will have exposure to a wide variety of promotional techniques and will have the option of tailoring your studies to your personal interests and career aspirations.
  • • This course gives you the option of spending a year working in industry or studying abroad, to help you gain valuable skills and contacts within the industry.
  • • We will provide you with practical experience of the fashion industry through UK and international study trips. Previous destinations have included London, New York, Copenhagen and Shanghai.
  • • You will benefit from the opportunity of being able to present your work to industry at both internal events and external events such as Graduate Fashion Week.
  •  • There will be the chance to work collaboratively with your peers across other courses within Manchester Fashion Institute and across the wider Faculty of Arts and Humanities, mimicking industry practice. 

Placement options

At Manchester Fashion Institute, employability is at the heart of our teaching. All of our undergraduate courses offer an optional sandwich year route that gives you the opportunity to apply for an industry placement between your second and final year. If you choose this route, you will commit to working full-time in the fashion industry for the entirety of your third year, before returning to complete your degree in your fourth year.

A placement year is an incredibly valuable element of your course as it allows you to apply your university-based knowledge, skills and understanding to your job role. During your placement, you will make your own industry contacts and enhance your CV by gaining real-world industry experience. Currently, 40% of our student cohort take part in a one-year full-time industry placement. 

We have a dedicated placements team with over three decades of experience sourcing and securing outstanding placement opportunities and facilitating £3 million industry investment each year for placements. They will provide you with extensive support and advice prior to and during your industry placement. 

Placement opportunities are available both in the UK and internationally, with students previously working in countries such as Austria, Germany, Norway, Hong Kong, Sri Lanka and the USA.

For more information go to our Placements page

About the course

This course will challenge you to develop a modern visual communication language for industry practice. You will have the opportunity to practice, experiment, collaborate and think creatively in response to real-world situations.  

The practical elements of the course will allow you to develop a body of visual work for your portfolio that is suitable for your career aspirations and the industry. You will focus on technical skill and production practice and will be able to deliver visual promotional outputs through photography, styling, film, CAD and graphic design, website and app design and social media. This learning will be underpinned with current business intelligence, marketing and promotional theory, industry visits and professional and personal skills development.

Typical units of study may include

Year 1

Your first year of this degree will introduce you to the background and underlying concepts and principles of fashion promotion. You will gain creative and business insight into the fashion industry as a whole from the viewpoint of a fashion promoter. By working on a series of interesting briefs, you will develop your visual communication and research skills and will be encouraged to form ambitious and challenging ideas for promotional development.  

Core Units
Fashion Business Contexts 1

In this unit, you will develop an understanding of the many factors that affect the fashion industry from concept to consumer. It will help to contextualise your creative objectives by supporting the practical aspects of the course with considered business knowledge and theory. You will enhance your knowledge of the business of fashion including trading and the evaluation of design and product processes, and consider contextual agendas that influence the industry.  

Fashion Cultures 1

This unit introduces you to fashion as a cultural concept and creative endeavour. You will develop skills in critical thinking and academic enquiry, which will form the basis of subsequent study.

In the Fashion Cultures 1 unit, you will study a broad overview of fashion contexts and will be introduced to a wide range of key cultural concepts, whilst developing skills in research methods, literature reviews, critical thinking, reading, analysis and academic writing that will inform subsequent study. The unit will be delivered through a series of lectures, workshops and seminars in which you will be given the opportunity to critically discuss key issues and apply these to your own practice. 

Fashion Promotion 1

The unit will introduce you to the study of fashion promotion and the many visual platforms it uses to communicate. You will be encouraged to research using a variety of primary and secondary research methodologies, relevant to fashion and the creative industries, and tasked with forming experimental ideas.

You will gain both theoretical and practical experience in areas such as fashion forecasting, trend analysis, development of design concepts and research methodologies. 


This unit will allow you steer your studies in the direction of your personal interests by giving you the opportunity to develop your own form of fashion promotion using visual outputs targeted at a specific audience. This could take the shape of a fashion show or installation, a print publication, creative online platforms, brand websites, retail environments (online or bricks and mortar), public relations pieces or industry trade shows. 

Visual Communication 1

The Visual Communications 1 unit will introduce you to the many visual communication and narrative techniques used in the industry as a vehicle for fashion promotion. You will develop an understanding of brand values and identity and how visual techniques and platforms are used in fashion promotion to communicate this. You will be required to develop original promotional concepts based on real-world activity, and effectively use a variety of visual mediums, such as social media, web, photography and film, to communicate these.  

Year 2

Your second year will focus on industry interaction and real-world activities and will give you the opportunity to work professionally in industry environments. You will build upon the skills and knowledge you developed in the first year of the course, with a direct focus towards applying these to industry. There will be an emphasis on employability, which will allow you to enhance your CV and prepare you for a placement or for future employment. You will also have the opportunity to work collaboratively with your peers studying on other courses, mimicking industry practices and developing your experience of group work. 

Core Units
Fashion Business Contexts 2

In this unit, you will build upon the skills and knowledge learnt in Fashion Business Contexts 1, studied in Year 1 of the course, and develop a strong contextual awareness of the fashion industry, business practice, promotional practice and theory. You will examine and apply relevant theories and strategies of business management to promotional campaigns. You will study topics such as business management, fashion ethics and the changing landscape of the fashion whilst developing skills in fashion business, promotion and finance planning and analysis. 

Fashion Cultures 2

This unit will build upon and extend the knowledge and skills that you will have developed in Fashion Cultures 1, studied in Year 1 of the course. You will critically contextualise and analyse contemporary issues and cultural shifts in the fashion industry through a series of lectures, workshops and seminars. You will have the opportunity to specialise in an area of critical and contextual study that aligns with your personal practice. 

Fashion Promotion 2

This unit builds on the skills and processes you will have developed in Fashion Promotion 1, studied in Year 1 of the course, with direct application to professional practice. You will be encouraged to advance your research strategically with added evaluation, new resources and analysis of defined markets. The unit will cover areas such as brand communication, creative concept development, data capture and analytics, promotional and marketing strategy, global consumer patterns, brand analysis, promotional tools and strategies and customer acquisition and retention. 

Professional Industry Practice

This unit will focus on developing and enhancing your employability skill and will focus on professionalism, specific career routes and continuing self-development practices. You will be encouraged to reflect on your strengths and explore potential career choices. The broad content of this unit covers employability, career routes and pathways, personal and professional development, development of CVs and portfolios, brand communication and self-promotion. 

Visual Communication 2

This unit will builds on the knowledge and skills you will have gained during the Visual Communication 1 Unit, studied in Year 1 of the course, and challenges you to think more broadly about the discipline, practice and parameters of the fashion industry. You will have the opportunity to work collaboratively on projects with students on other courses within Manchester Fashion Institute, specifically those studying BA (Hons) Fashion Design and Technology. Working as part of a team you will critically analyse the fashion market place studying global consumer trends, market sectors and social and ethical practices, culminating in the development of a multi-channel/platform concept and campaign strategy with consideration and analysis of your specified consumer. 

Year 3

If you decide to opt for the four-year sandwich route, you will spend Year 3 on a full-time placement before returning to complete your degree in your final year. Placement opportunities are available in both the UK and abroad.

In your final year, you will focus on personal practice and the development of an industry-ready portfolio, culminating in a final major project. Taking a self-directed approach, you will use a variety of visual platforms for self-promotion and produce a final portfolio targeted towards your career aspirations. 

Core Units
Visual Practice 1

The Visual Practice 1 unit will challenge you to work independently, incorporating personal and creative approaches to professional practice. You will combine research and industry knowledge to identify potential market opportunities for your career progression. You will produce in-depth and personal research, identifying and aligning your professional skillset within fashion and the creative industries. The unit will conclude with you implementing and presenting a personal visual promotion strategy, utilising relevant platforms and mediums to develop personal promotional materials. 

Visual Practice 2

The Visual Practice 2 unit is the culmination of the entire course of study and brings together elements of theory, business application and contextual thinking. In this unit, you will have the opportunity to apply in depth subject knowledge to devising coherent promotional concepts and strategies with a strong industry focus. You will initiate, develop and implement industry aligned visual communications campaigns, using a wide range of the visual communication techniques. This will form part of your industry-ready visual portfolio of work. 

Likely Optional Units
Fashion Cultures 3

This unit builds on and extends the knowledge and skills you will have developed in Fashion Cultures 1 and 2, taught in Years 1 and 2. You will have the opportunity to specialise in an area of research within the framework of critical, cultural, contextual and/or industrial contexts that aligns with your personal practice and career interests.

In this unit, you will undertake an individual project in response to a negotiated research question that maps onto your own practice and critical, cultural, contextual and/or industrial contexts. 

Fashion Enterprise

This unit enables independent, action-based learning; you will work as part of a team to develop a new fashion business proposition. It will help you to develop key professional skills and employability and entrepreneurial attributes.

This unit follows the process of a business start-up. The focus is on active learning as you develop a collaborative business proposal with support from your academic mentors. You will adopt a specific role within a group, working together towards the development of an innovative business concept, which will inform the production and presentation of a cohesive business plan. As your team develops the business model, you will put theory into practice, reflecting on the development of the outcome and potential industry position alongside your individual professional skills and career interests. 

Programme Review

Each programme of study that we offer undergoes an annual review to ensure an up-to-date curriculum supported by the latest online learning technology. In addition, we undertake a major review of the programme, normally at 6-yearly intervals, but this can take place at a more frequent interval where required. Applicants should note that the programme currently provided may be subject to change as a result of the review process. We only make changes where we consider it necessary to do so or where we feel that certain changes are in the best interests of students and to enhance the quality of provision. Occasionally, we have to make changes for reasons outside our control. Where there are changes which may materially affect the current programme content and/or structure, offer holders will be informed.

Assessment Weightings and Contact Hours

10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A 3 year degree qualification typically comprises 360 credits (120 credits per year). The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:

  • Year 1 25% lectures, seminars or similar; 75% independent study
  • Year 2 25% lectures, seminars or similar; 75% independent study
  • Year 3 25% lectures, seminars or similar; 75% independent study
  • Year 1 100% coursework
  • Year 2 100% coursework
  • Year 3 100% coursework
Optional foundation year
  • Study 25% lectures, seminars or similar; 75% independent study
  • Assessment 100% coursework

Teaching Staff

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject. Details of departmental staff can be found at:

Typical entry requirements

These typical entry requirements apply to the 2017 academic year of entry and may be subject to change for the 2018 academic year. Please check back for further details.

We will interview you as part of your application.

We will ask for a portfolio of your work as part of your application.

UCAS Tariff points/Grades required


112 UCAS Tariff Points at A2 (Grades BBC) or acceptable alternatives e.g. BTEC Subsidiary Diploma, Diploma, Extended Diploma at Level 3 (Grades DMM)

Specific GCSE requirements

GCSE English Language and Mathematics at grade C or grade 4. Equivalent qualifications (eg. Functional Skills) may be considered

Non Tariffed Qualifications

112 UCAS Tariff Points from Access to HE Diploma in a relevant subject with at least 45 credits at Level 3

International Baccalaureate points

26 IB Diploma Points

IELTS score required for international students

6.0. with no element below 5.5

There’s further information for international students on our international website if you’re applying with non-UK qualifications.

Additional Requirements

 Personal statement should demonstrate a background and/or experience in and/or a commitment to the fashion industry.

A Foundation course is also available UCAS Course Code WF30

Further information

Applications are considered individually and you are advised to contact our Course Enquires team via the web form

Your career prospects after the course

Due to the academic and creative balance that this course offers, we find that our graduates are highly employable.

Employment opportunities exist in a wide variety across the sector and include traditional retail, fashion and cosmetics brands as well as new online platforms and traditional PR agencies.

Our students go on to work in roles relevant to promotional practice and included jobs titles such as Visual Merchandiser, Stylist Coordinator, Content Marketing Assistant, Search Engine Optimisation Assistant, Brand Assistant, Creative Executive, Digital Production Assistant and Press Assistant.

Previous graduates have gone on to work at companies such as Harrods, Regatta, Puma, Reiss,,, Bobbi Brown Cosmetics, Warehouse, Private White V.C.

and Stir PR. 


In 2014, over 94% of our graduates went directly into work or further study within 6 months of graduation

DHLE survey 2014, for all respondents available for employment or further study and whose destinations are known

How do I apply for this course?

Applications through UCAS

Remember to use the correct institution code for Manchester Metropolitan University on your application: our institution code is M40

Unistats Information

Find out more about Unistats and the Key Information Set.

Find out more about Unistats and the Key Information Set.

Confirmation of Regulator

The Higher Education Funding Council for England is the principal regulator for the University.

Important Notice

This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate and up to date. Please note that our programmes are subject to review and development on an ongoing basis. Changes may sometimes be necessary. For example, to comply with the requirements of professional or accrediting bodies or as a result of student feedback or external examiners’ reports. We also need to ensure that our courses are dynamic and current and that the content and structure maintain academic standards and enhance the quality of the student experience.

Please check back to the online prospectus before making an application to us.

The provision of education by the University is subject to terms and conditions of enrollment and contract. The current Terms and Conditions Applicable to the provision of the University’s Educational Services are available online. When a student enrolls with us, their study and registration at the University will be governed by various regulations, policies and procedures. It is important that applicants/students familiarize themselves with our Terms and Conditions and the Key Contract Documents referred to within. Applicants will be provided with access to an up to date version at offer stage. This can be found within the Information for Offer Holders document.

Undergraduate Study