Manchester Metropolitan Business School is an accredited member of AACSB International - The Association to Advance Collegiate Schools of Business. As the worlds largest business education alliance, AACSB International connects educators, students, and business to achieve a common goal: to create the next generation of great leaders. AACSB accreditation means we are internationally recognised for meeting global standards of excellence in business and management education.
A placement year can be an excellent opportunity to acquire high quality work experience and structured onthe-job training whilst earning a salary. There are also opportunities for you to undertake a placement based project where you research a business issue for your employer. This project can count towards one of your final year units and reduces your workload in your final year. The placement must be a minimum of 36 weeks but it will usually last for 12 months and takes place after your second year of study.
We have an award-winning placement team, who advertise vacancies and can help you find a placement. The team has over 25 years experience of matching students to employers. They advertise over 1,000 vacancies each year, organise an annual placement fair where you can meet employers who are actively recruiting placement students, deliver CV workshops, provide one-to-one advice, and will conduct a mock interview with you so you can practice your interview technique.
The placement jobs market is competitive and it is your responsibility to be pro-active and apply for vacancies. We recommend that you start researching companies and opportunities during your first year and apply for positions at the start of your second year. Finding the right opportunity and the right position is important because if you are a good match to your placement, your employer could offer you a full-time position when you have graduated.
For more information about Placements, please visit our Placement's page.
The Business Technology degree at Manchester Met Business School offers future-proofing of your skills. These skills underpin and fuel developments behind the success of global brands such as Google, Facebook, Apple and newer companies such as Uber and AirBnB.
Our business technology degree aims to develop the next generation of business savvy, tech-experts. Studying this fast-paced subject at Manchester Met will allow you to move into a growing and dynamic sector.
During your studies, you will develop knowledge of how technology can be integrated into the various aspects of an organisation, and you will develop the management skills to lead digital projects.
You will develop practical skills solving realistic business problems as well as developing knowledge of the underlying principles. In the final year, you will develop a full e-commerce system and learn how technology is used to collect business intelligence and inform strategic business decisions.
You will study four 30-credit units:
Prepares students for their working environment and academic studies by exposing them to contemporary relevant issues and developing skills to allow them to operate effectively in a modern organisation. Students will also learn how to identify usability and functional needs of business software and then develop and apply tests to ensure those needs are met.
Develops awareness of information systems development methods and an appreciation of the need for appropriate methods and tools.
This unit provides you with the opportunity to actively study a business context of your choice by picking topics from the other units and investigate how the topics apply to your chosen context. You will learn to audit your own skill sets, and develop professional development plans in conjunction with a tutor. You will undertake personal development activities and evaluate and reflect on your progress. This will allow you to tailor the skills and knowledge you acquire in response to organisational needs.
Introduces web and mobile solutions from initial design to implementation of solutions in a range of development environments.
You will study four 30-credit units:
This unit examines customer information and its impact on stakeholder relationships from a variety of perspectives to improve business performance. Topics covered include customer information from a variety of perspectives, including the customer, the organisation and wider stakeholder relationships. Factors to consider when evaluating Customer Relationship Management (CRM) solutions. e.g. integration with the organisation, practical implementation, support for data analytics, and utilisation of web technologies.
Using a case study, analyse then design and build a new web or mobile business application for PC, tablet or mobile phone.
Considers the impact of a wide range of emerging technologies and issues affecting organisations and their stakeholders.
Students identify needs and establish skills in the development, procurement, deployment and maintenance of technology to support business.
Placement or Overseas Study
Placement route: A minimum of 36 weeks paid work experience taking place in your third year.
Overseas study route: Study at a university in Europe, North America, Australia or China (Hong Kong) in your third year.
If you are on the 3 year full-time route, you will progress directly to your final year.
You will study four 30-credit units. 2 core units, 1 core elective and one option unit:
*Please note, these options units are indicative of what may be available in year 3, but may be subject to change.
Considers strategic aspects of information systems and business intelligence in organisations and the ideas related to practice.
Students learn about the strategic and practical aspects of digital businesses, and develop a website/business case for a digital business.
This unit enables you to solve a business problem for a client business. The objective of this unit is to develop your analytical, reporting, teamworking and individual skills and knowledge related to a consultancy project. You will also prepare an individual presentation (or equivalent) and an individual critical academic reflection. This unit will develop your professional and commercial awareness through the solving of a business problem for a client organisation. You will liaise with a live organisation which draws on communication and decision making skills as well as analytical skills. You will use qualitative and quantitative research methods to assist in solving a specific problem as outlined by the client. You will also use presentation skills along with academic knowledge and employ critical reflection skills.
Different aspects of, and challenges to, retailing and consumption in the 21st century in local, national and international environments.
This unit allows you to develop strategies using Digital Marketing and Social Media campaigns. The unit discusses the relationships between digital marketing and social media, and organisational communications and business strategy, before exploring the opportunities available in the digital and social media marketplace.
This unit covers the planning, development and implementation of integrated marketing communications strategies for a range of
target audiences. Current trends within the industry are also explored, in addition to subjects covering marketing communications theory, marketing communications planning; brand theory in the context of communications; targeting and brand positioning; communications strategies & tools; integrated marketing communications, including integrating on-line and off-line, media planning; monitoring, control & evaluation; ethics, legal controls & codes of conduct and current trends within the communications industry.
This unit examines Global Marketing principles and demonstrates the complexities of marketing planning in divergent cultural markets. It also examines the impact of new internet technologies on international and global marketing.
This unit will equip you with skills and knowledge relating to the handling and analysis of a variety of information generated by organisations. The overarching theme of the unit will be to consider principles of business analytics, such as the use of big data, before exploring data warehousing, how organisations can leverage data to aid the decision making process, and the study and practice of visualisation and analysis techniques utilising appropriate software.
The unit aims to develop knowledge and skills in project management, employing a practitioner and academic perspective.
In this unit you will undertake a substantial project based on work experience or academic research that is relating to your degree. You will set research objectives, carry out research, analyse your research findings and critically reflect on these to discuss implications and recommendations of your findings to your chosen area and the industry it relates to.
Sports branding and sponsorship addresses key strategic decisions that brands and sponsoring organisations need to consider when forming alliances. It focuses on perceptual fit and quality associations.
This unit aims to develop your expertise in the planning, development and implementation of integrated marketing communications strategies for a range of target audiences. Current trends within the industry and key ethical factors are also explored. In addition, the unit will allow you to consider target audiences and profile development; communications tools; ethics, legal controls & codes of conduct; how to evaluate campaigns; current campaigns and trends within the communications industry
Explores the strategic drivers, structural and infrastructural pre-requisites for the management of retail operations and its supply chain within the context of the external strategic environment and the external value chain.
Explores strategic drivers, structural and infrastructural pre-requisites for the management of operations and logistics within the context of the external strategic environment and the extended value chain.
Each programme of study that we offer undergoes an annual review to ensure an up-to-date curriculum supported by the latest online learning technology. In addition, we undertake a major review of the programme, normally at 6-yearly intervals, but this can take place at a more frequent interval where required. Applicants should note that the programme currently provided may be subject to change as a result of the review process. We only make changes where we consider it necessary to do so or where we feel that certain changes are in the best interests of students and to enhance the quality of provision. Occasionally, we have to make changes for reasons outside our control. Where there are changes which may materially affect the current programme content and/or structure, offer holders will be informed.
The focus in Year 1 is on assessment that will provide feedback for you on your progress. The marks from the assessments in Year 2 and the Final Year will go towards determining the final classification of your degree from Manchester Metropolitan University.
Assessments will take the form of exams, written course work and oral presentations. Some assessment will be individual and others will be in teams to help you learn more about your fellow students as well as developing your understanding of how teams operate.
10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A 3 year degree qualification typically comprises 360 credits (120 credits per year). The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:
Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject. Details of departmental staff can be found at: http://www2.mmu.ac.uk/business-school/about-us/our-staff/dept-of-marketing-operations-and-digital-business/
According to a Guardian report, the IT sector is growing 5 times faster than the UK average.
500,000 new entrants will be needed in the next 5 years.
The skills needed to help businesses develop their technology are the same across all organisations in all lines of business.
Employers want people who understand the world of social and digital technologies and how it makes business succeed.
The Business Technology degree at Manchester Met Business School offers future proofing of your skills.
These skills underpin and fuel developments behind the success of global brands such as Google, Facebook, Apple and newer companies such as Instagram and Snapchat. Our business technology degree ensures you have the right mix of skills and knowledge in order to follow in the footsteps of our alumni who enjoy rewarding careers in business analysis, project management, IT management, app and web development for leading organisations such as Microsoft, IBM or the NHS, or have gone on to set up and run their own business.
Look here to see how the skills developed throughout the Business Technology degree align with current job vacancies in the digital field.
In 2014, over 94% of our graduates went directly into work or further study within 6 months of graduation
DHLE survey 2014, for all respondents available for employment or further study and whose destinations are known
Remember to use the correct institution code for Manchester Metropolitan University on your application: our institution code is M40
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The Higher Education Funding Council for England is the principal regulator for the University.
This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate and up to date. Please note that our programmes are subject to review and development on an ongoing basis. Changes may sometimes be necessary. For example, to comply with the requirements of professional or accrediting bodies or as a result of student feedback or external examiners’ reports. We also need to ensure that our courses are dynamic and current and that the content and structure maintain academic standards and enhance the quality of the student experience.
Please check back to the online prospectus before making an application to us.
The provision of education by the University is subject to terms and conditions of enrollment and contract. The current Terms and Conditions Applicable to the provision of the University’s Educational Services are available online. When a student enrolls with us, their study and registration at the University will be governed by various regulations, policies and procedures. It is important that applicants/students familiarize themselves with our Terms and Conditions and the Key Contract Documents referred to within. Applicants will be provided with access to an up to date version at offer stage. This can be found within the Information for Offer Holders document.