Manchester Metropolitan University

BA (Hons)

Retail Management and Marketing

2018 entry

Features and benefits of the course

  • You will be taught in the Business School’s state of the art building in central Manchester. Watch the video to find out more.
  • This degree is accredited by the Chartered Institute of Marketing (CIM). The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Manchester Metropolitan University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
  • This course also has association with the IPM (Institute of Place Management) providing our students with free membership to the IPM. 
  • We prepare our graduates for employment by ensuring a balance of both practical and theoretical knowledge; consequently, the degree is well regarded by employers.
  • The Business School works closely with the retail sector and we deliver management training for Tesco, Asda (George) and JD Sports Fashion, so this industry led knowledge is embedded into the course content of this degree. 
  • This degree is available as a three year full-time course or as a four year course incorporating a placement or a year of studying abroad.
  • You can choose to include a language as part of your degree through our Uniwide language scheme.
  • The Faculty of Business and Law hosts two Professional Development Weeks annually. Free and open to all students, this includes a festival of skills-development activities, practical support in developing your CV and employability skills, and the opportunity to network with actively recruiting graduate employers. 

Accreditations, Awards and Endorsements

Placement options

A placement year can be an excellent opportunity to acquire high quality work experience and structured on–the-job training whilst earning a salary. There are also opportunities for you to undertake a placement based project where you research a business issue for your employer. This project can count towards one of your final year units and reduces your workload in your final year. The placement must be a minimum of 36 weeks but it will usually last for 12 months and takes place after your second year of study.

We have an award-winning placement team, who advertise vacancies and can help you find a placement. The team has over 25 years experience of matching students to employers. They advertise over 1,000 vacancies each year, organise an annual placement fair where you can meet employers who are actively recruiting placement students, deliver CV workshops, provide one-to-one advice, and will conduct a mock interview with you so you can practice your interview technique.

The placement jobs market is competitive and it is your responsibility to be pro-active and apply for vacancies. We recommend that you start researching companies and opportunities during your first year and apply for positions at the start of your second year. Finding the right opportunity and the right position is important because if you are a good match to your placement, your employer could offer you a full-time position when you have graduated.

For more information about our Placement Office please see

About the course

Disclaimer: As part of our drive to deliver the highest quality programmes, we regularly review our undergraduate courses to ensure an up-to-date curriculum supported by the latest online learning technology. As a result of this, please note that units are subject to change. 

The BA (Hons) Retail Management and Marketing degree is all about understanding how we shop, the channels that we use to buy goods, how retail business works and how retailers influence our shopping patterns, buying behaviours and our tastes. 

Retail is a fast-moving and dynamic industry that offers innovative, exciting and rewarding careers. Today’s global and digital marketplace requires ambitious graduates who understand how the sector works and how to implement campaigns and strategies to drive business growth.

Manchester Met has been delivering retail management training to global brands such as Tesco, McDonald’s and Asda George for a number of years. This close relationship keeps our Retail Management and Marketing degree current and relevant to the sector, giving you the skills and experience that employers are seeking.

Typical units of study may include

Year 1

You will study four, 30-credit units:

  • Digital Media and Marketing Platforms
  • Principles of Marketing
  • Principles of Retailing
  • Understanding and Managing People

Core Units
Digital Media and Marketing Platforms

This unit will allow you to explore significant developments in digital and social media, using this knowledge to produce a campaign using industry standard skills and techniques. This unit aims to provide you with an understanding of digital and social platforms as well as contemporary digital marketing techniques so that you can apply these tools to promote a product or service.

Principles of Marketing

Key marketing principles, aims, techniques and measures are introduced and explored in this unit in relation to the marketing consumer interface. You will cover key themes including marketing orientation; the marketing mix; marketing research and the use of financial techniques to underpin marketing programmes; planning and budgeting; ratio analysis and evaluation; marketing applications of consumer psychology and behaviour; digital marketing and the changing approaches to communication; the marketing environment and marketing strategy and planning. 

Principles of Retailing

This unit examines the structure and dynamics of the UK retail industry. The topics covered include the format, size, structure and location of the major retail brands, models of retail change, and macro environmental influences on the retail landscape.

Understanding and Managing People

This unit aims to enable you to develop a broad understanding of the human aspects of understanding and managing people through the study of organisational behaviour concepts. It develops an appreciation of the importance of people within modern business organisations and an understanding of the major influences on human behaviour at work.  You will study themes related to the individuals, groups and social interaction, organisation and management, as well as personal and professional development.

Year 2

You will study four, 30-credit units, from: 

Core units: 

  • Retail Life
  • Retail Operations
  • Place Management and Marketing

Option Units (choose one): 

  • Brand Management
  • Consumer Behaviour and Culture

Core Units
Place Management and Marketing

This unit covers place branding, regeneration and community development, alongside the types of stakeholders and partnerships that are responsible for places and how places promote themselves to attract tourism and investment. You will learn the skills needed to conduct research used to inform strategy for place clients, such as local government or trade associations.

Retail Life

In this unit, you will work on a project in a retail organisation, such as a Town Centre Management scheme. You will gain insights into the practical aspects of retailing, whilst enhancing your CV and preparing for your Placement year. You will be assessed by your manager at the organisation and through a self-reflective report on personal development.

Retail Operations

This unit examines the principles and practices of retail store management and logistics. The topics covered include store design and management, store performance management, visual merchandising, grocery, fashion and speciality retailing, home delivery, demand management, inventory replenishment, distribution and returns management.

Likely Optional Units
Brand Management

In this unit, you will examine the theories and techniques involved the management and development of brands. You will cover core themes including the historical development of brands, the social and cultural impacts on brands, different types of brands, reputation, image and identity. You will also explore the concepts of brand extensions, brand equity, brand personality, celebrity endorsement and critically examine the relationship between brands, stakeholders and corporate social responsibility. In addition, the unit offers an introduction to communication design, history and contemporary applications including image, type and message; the creative production process and legal/regulatory issues of branding. 

Consumer Behaviour and Culture

Key sociological and consumer behaviour theories are introduced, explored and applied at a macro and micro level to consumer as individuals and the society and culture they operate within. Core themes in this unit include the application of consumer behaviour, psychology and consumer sociology theories to consumption activity. Themes such as individual influences of consumer perceptions, personality and concept of self are explored to understand how we make consumption decisions. Relevant themes such as reference groups, family, social class, culture and lifestyles are explored to understand the influence on cognitive process. Introduction to sociological theories to underpin the development of consumer culture and application of key principles of consumer culture to topics such as gender, sport and media.

Year 3

Placement route: 

If you are on the placement route, you will take a work placement (minimum of 36 weeks) between Year 2 and Year 3 of your studies.

Overseas study route:

If you are on the overseas study route, you will spend your third year studying abroad at one of our partner institutions, before returning to complete you final year of study.

If you are on the full-time route, you will progress directly into Year 3.

You will study four, 30-credit units:

  • Contemporary Issues in Retailing
  • Fashion Marketing
  • Strategic Operations and Supply Chain Management in Retail
  • Retail Project

Core Units
Contemporary Issues in Retailing

Different aspects of, and challenges to, retailing and consumption in the 21st century in local, national and international environments.

Fashion Marketing

This unit explores fashion marketing in its global context from “concept to carrier bag”. It demonstrates how sourcing, design, innovation, supply chain strategies and operations combine to satisfy customer demand. It examines corporate social responsibilities, ethics, ecology and sustainability in the fashion industry and implications for fashion marketing.

Retail Project

A substantial piece of research work, drawing upon academic theory to produce a critically reflective retail project which seeks to aid business improvement.

Strategic Operations and Supply Chain Management in Retail

Explores the strategic drivers, structural and infrastructural pre-requisites for the management of retail operations and its supply chain within the context of the external strategic environment and the external value chain.

Programme Review

Each programme of study that we offer undergoes an annual review to ensure an up-to-date curriculum supported by the latest online learning technology. In addition, we undertake a major review of the programme, normally at 6-yearly intervals, but this can take place at a more frequent interval where required. Applicants should note that the programme currently provided may be subject to change as a result of the review process. We only make changes where we consider it necessary to do so or where we feel that certain changes are in the best interests of students and to enhance the quality of provision. Occasionally, we have to make changes for reasons outside our control. Where there are changes which may materially affect the current programme content and/or structure, offer holders will be informed.

Methods of Assessment

This course is assessed by a combination of assignments and examinations and a mixture of individual and group work. Types of assessment may include report writing, essay writing, presentations, business reports/scenarios/case studies, poster presentations, portfolio work and reflective study activities.

From the second year onwards, these marks may go towards determining the final classification of your degree from Manchester Metropolitan University. The work placement year is not formally assessed, but must be completed satisfactorily.

Assessment Weightings and Contact Hours

10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A 3 year degree qualification typically comprises 360 credits (120 credits per year). The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:

  • Year 1 25% lectures, seminars or similar; 75% independent study
  • Year 2 25% lectures, seminars or similar; 75% independent study
  • Year 3 100% placement
  • Year 4 20% lectures, seminars or similar; 80% independent study
  • Year 1 45% coursework; 55% examination
  • Year 2 75% coursework; 25% examination
  • Year 3 100% practical
  • Year 4 85% coursework; 15% examination

Teaching Staff

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject. Details of departmental staff can be found at:

Typical entry requirements

These typical entry requirements apply to the 2017 academic year of entry and may be subject to change for the 2018 academic year. Please check back for further details.

UCAS Tariff points/Grades required


104-112 UCAS Tariff Points at A2 (Grades BCC-BBC) or acceptable alternatives e.g. BTEC Subsidiary Diploma, Diploma, Extended Diploma at Level 3 (Grades DMM).

Specific GCSE requirements

GCSE grade C or grade 4 in English Language and Mathematics. Level 2 Functional Skills English and Mathematics also accepted.

Non Tariffed Qualifications

106-112 UCAS Tariff Points from a relevant Access to HE Diploma with at least 45 credits at Level 3.

International Baccalaureate points

26 IB Diploma Points

IELTS score required for international students

6.0 with no element below 5.5

There’s further information for international students on our international website if you’re applying with non-UK qualifications.

Additional Requirements

If you do not meet the entry requirements of this course you may be eligible for our foundation year.

Further information

Applications are considered individually and you are advised to contact our Course Enquires team via the web form

Your career prospects after the course

The retail sector is broad and varied, offering a wide range of career opportunities.
An average graduate salary of £26,000 is realistic according to The Graduate Market 2015 report from High Fliers.

However, one of the highest published graduate salaries from the report is Aldi's Area Manager Programme at £42,000.

Our graduates are well equipped a diverse range of positions including digital roles in the growing E-retailing and M-commerce industries, or in more traditional retail positions such as customer service management, fashion retail management and merchandising.

 Retail sectors, which often demand high calibre retail management and marketing graduates, include:

  • Fashion
  • Supermarkets and grocer
  • Homewares
  • Luxury goods
  • Travel and leisure
  • Food and drink
  • Electronics and consumer durables.
  • Entertainment
  • Retail Banking

The opportunities within the retail sector are expanding to meet the needs of its customers.

Previous students have gone onto peruse careers which include:

• Store management

• Product and category management

• Seasonal and event management

• Personnel and human resource management

• Operational management

• Marketing management

• Roles relating to e-tailing, such as website management and online business promotion

• Customer service management

• Public relations and advertising

• Merchandising and buying

• Logistics and supply chain management

• Research and planning

• Finance and retail banking

• Conference and banqueting

• Luxury and high-end consumer goods retailing

• Travel and leisure retailing

Our Retail Marketing students have gone on to work for several different brands, including:

Aldi; BooHoo; Muller; New Look; Morrisons; Adidas; Carrs Foods; Lidl; World Duty Free Group; Nike; Costa Coffee; Puma and JD Sports.


In 2014, over 94% of our graduates went directly into work or further study within 6 months of graduation

DHLE survey 2014, for all respondents available for employment or further study and whose destinations are known

How do I apply for this course?

Applications through UCAS

Remember to use the correct institution code for Manchester Metropolitan University on your application: our institution code is M40

Unistats Information

Find out more about Unistats and the Key Information Set.

Find out more about Unistats and the Key Information Set.

Confirmation of Regulator

The Higher Education Funding Council for England is the principal regulator for the University.

Important Notice

This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate and up to date. Please note that our programmes are subject to review and development on an ongoing basis. Changes may sometimes be necessary. For example, to comply with the requirements of professional or accrediting bodies or as a result of student feedback or external examiners’ reports. We also need to ensure that our courses are dynamic and current and that the content and structure maintain academic standards and enhance the quality of the student experience.

Please check back to the online prospectus before making an application to us.

The provision of education by the University is subject to terms and conditions of enrollment and contract. The current Terms and Conditions Applicable to the provision of the University’s Educational Services are available online. When a student enrolls with us, their study and registration at the University will be governed by various regulations, policies and procedures. It is important that applicants/students familiarize themselves with our Terms and Conditions and the Key Contract Documents referred to within. Applicants will be provided with access to an up to date version at offer stage. This can be found within the Information for Offer Holders document.

Undergraduate Study