Manchester Metropolitan University

BA (Hons)

Sports Marketing Management

2018 entry

Features and benefits of the course

  • You will be taught in the Business School’s state of the art building in central Manchester. Watch the video to find out more.
  • If you choose to undertake a placement year, during your sandwich placement, you will be encouraged to identify a work based issue that you can explore and develop into a research project in your final year.
  • This course is supported and endorsed by employers meaning that the skills of our students are recognised when they reach the point of entering the competitive jobs market.
  • You will have the opportunity to volunteer at sporting events during your studies and build your practical experience in how to organise, promote and deliver events in the sports sector.
  • The Faculty of Business and Law hosts two Professional Development Weeks annually. Free and open to all students, this includes a festival of skills-development activities, practical support in developing your CV and employability skills, and the opportunity to network with actively recruiting graduate employers. 

Accreditations, Awards and Endorsements

Placement options

A placement year can be an excellent opportunity to acquire high quality work experience and structured on–the-job training whilst earning a salary. There are also opportunities for you to undertake a placementbased project where you research a business issue for your employer. This project can count towards one of your final year units and reduces your workload in your final year. The placement must be a minimum of 36 weeks but it will usually last for 12 months and takes place after your second year of study.

We have an award-winning placement team, who advertise vacancies and can help you find a placement. The team has over 25 years experience of matching students to employers. They advertise over 1,000 vacancies each year, organise an annual placement fair where you can meet employers who are actively recruiting placement students, deliver CV workshops, provide one-to-one advice, and will conduct a mock interview with you so you can practice your interview technique.

The placement jobs market is competitive and it is your responsibility to be pro-active and apply for vacancies. We recommend that you start researching companies and opportunities during your first year and apply for positions at the start of your second year. Finding the right opportunity and the right position is important because if you are a good match to your placement, your employer could offer you a full-time position when you have graduated.

For more information about our Placement Office please see

About the course

Creativity is a highly valued attribute in this sector and you will be encouraged to develop fresh approaches to marketing challenges throughout the course. We will work with you to develop your creativity so that you can devise memorable marketing campaigns.

Typical units of study may include

Year 1

You will study four, 30-credit units:

  • Introduction to Sports Management and Marketing
  • Sports Event Design and Development
  • The Business of Sport
  • Understanding and Managing People

Note: This course shares a common first year with BA (Hons) Sports Management.

Core Units
Introduction to Sports Management and Marketing

This unit covers a range of concepts and theories related to sport, and the provision of sport, in the UK. It covers a number of diverse issues such as the role of marketing and responsible management in the sports environment. 

Sports Event Design and Development

This unit helps you gain the skills and expertise needed to develop an in-depth understanding of what it takes to organise, manage and deliver memorable and successful sports events. It provides insight into a range of concepts and theories related to the planning and management of sporting events of all sizes. Your studies cover event design and development and practical fundamentals such as environmental scanning, strategy formulation, sponsorship, reducing risks, and ensuring the health, safety and security of all stakeholders.

The Business of Sport

The main aim of this unit is to enable you to develop a broad understanding of the main business principles involved in managing sport organisations across the public, private and voluntary sectors. It will help you to develop a specific understanding of the importance of applying business principles and appreciating the unique features of sport to the management of modern sport organisations. You will study themes such as professionalism and commercialism, sector analysis, business principles, financial management, sport economics, sport law, business ethics and sustainability, as well as exploring employability in sport.

Understanding and Managing People

This unit aims to enable you to develop a broad understanding of the human aspects of understanding and managing people through the study of organisational behaviour concepts. It develops an appreciation of the importance of people within modern business organisations and an understanding of the major influences on human behaviour at work.  You will study themes related to the individuals, groups and social interaction, organisation and management, as well as personal and professional development.

Year 2

You will study four, 30-credit units:

  • Brand Management
  • Commercial Aspects of Sport
  • Sports Enterprise and Community
  • Sports Professionalism and Practice

Core Units
Brand Management

Examines through practical and theoretical engagement, the theories and techniques in the management and development of brands. This unit will explore the historical development of  brands and examine the social and cultural impact of brands such as Coca Cola, Apple and ASOS.  You will evaluate brands in relation to brand image, identity and personality, as well as investigate the implications of  stakeholders  and corporate social responsibility.  You will also analyse the implications of brand extensions and apply design principles such as image, type and message to brands.

Commercial Aspects of Sport

This unit considers the commercial opportunities, roles and structures that sports organisations have available to them and how they can adapt their offering to make money.

Sports Enterprise and Community

The unit focuses on critically understanding small business start-up - enterprise and entrepreneurship across the spectrum from (i) community amateur sports clubs (ii) social enterprise (iii) private sport-oriented enterprise.

Sports Professionalism and Practice

How do you define a sports ‘professional’? What standards are they expected to achieve? What types of business and social conduct are considered professional? This unit looks at professionalism in the sports industry and the strategies and techniques you can use to develop your performance.

Year 3

If you are taking the placement route, you will need to undertake a minimum of 36 weeks paid work experience.

If you are on the full-time route, you will progress directly into Year 3.

You will study three, 30-credit core units:

  • Sports Branding and Sponsorship
  • Strategic Communications and Advertising Planning
  • Strategic Sports Management

Additionally, you will select one of the following optional units:

  • Applied Management Practice (only available if you have completed a placement year in Year 3)
  • Entrepreneurial Practice
  • Business Creation
  • Business Ethics and Sustainability
  • Entrepreneurs, Business and Society
  • Business Project (Research, Young Enterprise or Consultancy)
  • Psychology at Work
  • Global Human Resource Management
  • Contemporary Perspectives on HRM
  • Work Based Learning (Role of the Manager)
  • Business Analytics and Decision Making
  • Social and New Media Management
  • International Sports Ownership and Governance
  • Applied Management Practice

Core Units
Sports Branding and Sponsorship

Sports branding and sponsorship addresses key strategic decisions that brands and sponsoring organisations need to consider when forming alliances. It focuses on perceptual fit and quality associations.

Strategic Communications and Advertising Planning

This unit aims to develop your expertise in the planning, development and implementation of integrated marketing communications strategies for a range of target audiences. Current trends within the industry and key ethical factors are also explored. In addition, the unit will allow you to consider target audiences and profile development; communications tools; ethics, legal controls & codes of conduct; how to evaluate campaigns; current campaigns and trends within the communications industry

Strategic Sports Management

Strategic Sports Management delves into the theories and practice of how sports organisations develop and implement strategy as they attempt to become the market leader in their field. Issues such as understanding their environment, leadership, driving consumer sales and operating in international markets are all analysed through case studies, workshops and lectures with guest speakers from the sports industry.

Likely Optional Units
Applied Management Practice

This unit is designed for students who have taken a work placement who wish to continue a work based approach to
studying management in their final year.  The unit covers subjects such as reflective learning techniques, organisational theory, role of the manager, management styles and managing in different contexts and industry sectors.

Business Analytics and Decision Making

In this unit academic learning meets with real world business situations with the intention of preparing students for, and providing opportunities in, the world of employment. Additionally, students will learn about and apply advanced analytical and decision making skills.

Business Creation

This unit supports you as you put enterprise and entrepreneurship skills into practice by launching your own business.  This practical unit that allows you to experience starting a business first hand.  You will be assessed on their personal and business development via presentations and business model planning and execution.

Business Ethics and Sustainability

This unit assesses the complexities and challenges of business ethics and sustainability by developing a moral imagination and the ability to analyse issues. This involves recognising the wider impact of business upon society and the natural environment and identifying the nature and scope of ethical and sustainability issues. We compare different ethical theories and models of sustainable business and then apply them to issues and actions in the business context. This requires the assessment of information from a wide range of sources and the evaluation of arguments and recommendations in the light of the evidence.

Business Project: Consultancy

The main aim of this unit is to enable you to enhance your personal and professional development in the field of business consultancy through solving a business problem for a client organisation.   On completion of your research, you will present your findings to the client business which will help develop your presentation skills.  You will also prepare a critical academic reflection on your experience drawing together theory and practice to facilitate your understanding of business processes.

Business Project: Research

A significant piece of research work, drawing upon academic theory to produce a critically reflective report.

Business Project: Young Enterprise

The main aim of this unit is to develop your enterprising behaviours, skills and attributes and build your awareness of entrepreneurial career paths. You will run a Young Enterprise business as part of a team supported by academics and business professionals. You will explore business opportunities through an outline business plan, attend a number of business start-up events, and engage in a series of enterprise workshops. You will capture your learning in your Young Enterprise business portfolio.

Contemporary Perspectives on Human Resource Management

Critically assesses the strageic environment which shapes HRM, focuses on strategies for leading a HR function and examines key people strategies that organisations expect to deliver enhanced performance

Entrepreneurial Practice

The main aim of this unit is to develop your enterprising behaviours, skills and attributes and build your awareness of entrepreneurial career paths. You will run a small business as part of a team supported by academics and business professionals. You will explore business opportunities through an outline business plan, attend a number of business start-up events, and engage in a series of enterprise workshops. You will capture your learning in your business portfolio.

Entrepreneurs, Business and Society

The unit aims to engage you in the theoretical elements of the concepts of entrepreneurship and social entrepreneurship through a series of class debates and research workshops. The unit also aims to develop students’ research skills through a rigorous analysis of enterprise/social enterprise in the 21st Century, building knowledge from both policy and practice.

Global Human Resource Management

This unit analyses the key features of employment systems in selected countries looking at the history of their development and comparing and contrasting their similarities and differences. It will analyse the impact of Multi-National Companies on HRM policies and practices and discuss the application of specific HRM policies and practices in a global context. The unit investigates the challenges of maintaining labour standards in a global context.

International Sports Ownership and Governance

This unit is designed to focus on the governance of sports organisations and the practices employed by their boards to carry out their governance role.  Your studies focus on definitions of governance, models of ownership in sports organisations, profit and not for profit organisations, the role of sport in society, stakeholder representation, corporate social responsibility in sport, the role of the state, ethics and principles of good governance, sustainability in professional sport and challenges in the 21st century.

Psychology at Work

This unit introduces you to the ways psychology can be used at work. The emphasis is on the practical application of psychological theory to solving everyday challenges at work and learning how to apply psychological insights to achieve a more productive and satisfying workplace. You will gain a critical awareness of the field of occupational psychology and develop your understanding of the psychological tools and resources available to you in your future career.

Social and New Media Management

This unit explores the phenomena of social media and resistance/adoption across organisations - both private and voluntary sector. We include topics on; entrepreneurship, social networking, reputational risks, citizen voice, open source, creative commons. The unit also explores the new media economy, exploring web, gaming and social media industry.

Work Based Learning (Role of the Manager)

This unit explores how the role of the manager varies at different levels and in different organisational contexts. It also looks at how managers learn and the principles of management development. 

Programme Review

Each programme of study that we offer undergoes an annual review to ensure an up-to-date curriculum supported by the latest online learning technology. In addition, we undertake a major review of the programme, normally at 6-yearly intervals, but this can take place at a more frequent interval where required. Applicants should note that the programme currently provided may be subject to change as a result of the review process. We only make changes where we consider it necessary to do so or where we feel that certain changes are in the best interests of students and to enhance the quality of provision. Occasionally, we have to make changes for reasons outside our control. Where there are changes which may materially affect the current programme content and/or structure, offer holders will be informed.

Methods of Assessment

The programme is assessed by a balance of assignments and examinations. From the second year onwards, these marks may go towards determining the final classification of your degree from Manchester Metropolitan University. The work placement year (only for students completing the four year sandwich programme) is not formally assessed, but must be completed satisfactorily.

There will be a mixture of individual and group work throughout the two years of study. Types of assessment will include report writing, essay writing, presentations, business games/case studies, poster presentations, portfolio work and reflective activities.

Assessment Weightings and Contact Hours

10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A 3 year degree qualification typically comprises 360 credits (120 credits per year). The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:

  • Year 1 25% lectures, seminars or similar; 75% independent study
  • Year 2 20% lectures, seminars or similar; 80% independent study
  • Year 3 100% placement
  • Year 4 25% lectures, seminars or similar; 75% independent study
  • Year 1 75% coursework; 25% examination
  • Year 2 85% coursework; 15% examination
  • Year 3 100% practical
  • Year 4 90% coursework; 10% examination

Teaching Staff

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject. Details of departmental staff can be found at:

Typical entry requirements

These typical entry requirements apply to the 2017 academic year of entry and may be subject to change for the 2018 academic year. Please check back for further details.

UCAS Tariff points/Grades required


104-112 UCAS Tariff Points at A2 (Grades BCC-BBC) or acceptable alternatives e.g. BTEC Subsidiary Diploma, Diploma, Extended Diploma at Level 3 (Grades DMM).

Specific GCSE requirements

GCSE grade C or grade 4 in English Language and Mathematics. Level 2 Functional Skills English and Mathematics also accepted.

Non Tariffed Qualifications

106-112 UCAS Tariff Points from a relevant Access to HE Diploma with at least 45 credits at Level 3.

International Baccalaureate points

26 IB Diploma Points

IELTS score required for international students

6.0 with no element below 5.5

There’s further information for international students on our international website if you’re applying with non-UK qualifications.

Further information

Applications are considered individually and you are advised to contact our Course Enquires team via the web form

Your career prospects after the course

Graduates of these programmes have secured employment in a wide range of career paths within the sports industry, with some very prestigious employers.

This includes: national agencies and governing bodies of sport, local authorities, health and fitness clubs, sport and leisure complexes, sport promotion and media companies, and organisations allied to sport services, medicine, education and research.

Graduates may also pursue postgraduate study such as a Postgraduate Certificate in Education(PGCE) or a Master's level programme.

Student Profiles

Take a look at some current and past student profiles from our Sports Marketing Management programme:

See Josh's story

See Doyin's story

Watch: Bayley Nicholson | Student Profile | Sports Marketing Management

Watch: Elliot Grover | Student Profile | Sports Marketing Management

Watch: Jacob Derrisz | Student Profile | Sports Marketing Management


In 2014, over 94% of our graduates went directly into work or further study within 6 months of graduation

DHLE survey 2014, for all respondents available for employment or further study and whose destinations are known

How do I apply for this course?

Applications through UCAS

Remember to use the correct institution code for Manchester Metropolitan University on your application: our institution code is M40

Unistats Information

Find out more about Unistats and the Key Information Set.

Find out more about Unistats and the Key Information Set.

Confirmation of Regulator

The Higher Education Funding Council for England is the principal regulator for the University.

Important Notice

This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate and up to date. Please note that our programmes are subject to review and development on an ongoing basis. Changes may sometimes be necessary. For example, to comply with the requirements of professional or accrediting bodies or as a result of student feedback or external examiners’ reports. We also need to ensure that our courses are dynamic and current and that the content and structure maintain academic standards and enhance the quality of the student experience.

Please check back to the online prospectus before making an application to us.

The provision of education by the University is subject to terms and conditions of enrollment and contract. The current Terms and Conditions Applicable to the provision of the University’s Educational Services are available online. When a student enrolls with us, their study and registration at the University will be governed by various regulations, policies and procedures. It is important that applicants/students familiarize themselves with our Terms and Conditions and the Key Contract Documents referred to within. Applicants will be provided with access to an up to date version at offer stage. This can be found within the Information for Offer Holders document.

Undergraduate Study