Manchester Metropolitan University

BA (Hons)

Tourism Management

2018 entry

Features and benefits of the course

  • Tourism at Manchester Met has been accredited by the Institute of Travel and Tourism as a Centre of Excellence.
  • The course is an education partner institution of Association of British Travel Agents (ABTA).
  • You will study at our city-centre campus close to Manchester’s landmark tourist attractions, at the heart of the Northern Powerhouse’s visitor economy.
  • Regular guest speakers from tourism organisations.
  • The opportunity to participate in UK and international field trips.
  • The combination of research-active teaching staff, excellent industry links and the University’s location in one of the North West of England’s leading tourist destinations means that our tourism degrees are intellectually stimulating and industry relevant.

Placement options

If you choose the placement degree route, you will spend year 3 of your studies on an industry placement. Placement learning is a key element of the course as it allows you to apply university based knowledge, skills and understanding to the real world of work. It also gives you an advantage when you begin looking for your first job upon graduating! The day-to-day demands of such an experience are both challenging and inspirational. Using the experience you gain whilst on placement is not only invaluable to the final year of your degree but greatly enhances your employability prospects.

Placement opportunities are available both in the UK and abroad. Amongst others, students currently on placement (2017/18) are working at Walt Disney World Resort USA, Thomas Cook, STA Travel as well as Hilton and Fairmont Hotels. 

Our dedicated Placement Team which has developed excellent links with the Hospitality, Events and Tourism industries over the last 20 years. You will be offered support through a preparation programme of activities that includes guidance on selection procedures, working overseas, CV preparation, interview and selection techniques.

During the Placement Year, although you will be supervised directly by the company you are employed by, you will also be allocated an Academic Tutor. They will provide support and guidance, assess your progress and generally monitor your welfare for the time you are away from the University.

About the course

This course is aimed at students who wish to understand and evaluate tourism in society and develop the skills necessary for a career in tourism in the public or private sector.

Tourism at Manchester Met has been accredited by the Institute of Travel and Tourism as a Centre of Excellence. This helps to enhance what we are able to offer you.

The benefits of this accreditation to you are:

  • Access to high level industry speakers
  • Access to senior industry figures for research purposes
  • An annual ITT Centres of Excellence Student of the Year award certificate. The student will be identified by the university

Typical units of study may include

Year 1

Throughout the course there is an option to study a modern foreign language as part of the University’s Uniwide Languages Programme.

Year 1 will give you a broad understanding of the tourism industry and how it operates, covering management principles, the international environment and culture and citizenship.

You will study six units equating to 120 credits, and have the option to study a modern language. These are: 

  • Destination Manchester
  • Tourism Operations Management
  • Marketing for Tourism
  • Tourism and Commerce
  • Tourism Financial Management

Option unit: 

  • Tomorrow’s Tourist


  • Tomorrow’s Tourist (with a Language) 

Core Units
Destination Manchester

Explore what makes a successful international tourist destination and help to solve a real-world problem for a tourism company in Destination Manchester – England’s second largest city tourism destination and the living-laboratory for your studies. 

Marketing for Tourism

You will develop marketing skills for tourism, learning how to recognise the importance of marketing as a role and function and apply the marketing mix to illustrate different tourist markets and needs.

Tomorrow’s Tourist

Understanding the customer is the key to success in business. Learn about the consumer behaviour of different types of domestic and international tourists and discover future trends.

Tourism and Commerce

The business environment is fluid and evolving, and you will learn how political, economic, social, technological and environmental changes influence the tourism sector.

Tourism Financial Management

Understanding financial management is a vital skill for all managers of profitable tourism companies. Learn how to analyse financial statements, plan budgets and use financial data to inform decision-making.  

Tourism Operations Management

Learn about the key operational management theories and models essential for competitive advantage within the global tourism industry.

Likely Optional Units
Tomorrow’s Tourist (with a Language)

Learn a modern foreign language, an important skill for success in the tourism sector. In this unit, you will also develop understanding that the customer is the key to success in business. Learn about the consumer behaviour of different types of domestic and international tourists and discover future trends. 

Year 2

In Year 2, a management approach is taken and specialist tourism units are supported by studies in organisational management and the tourist experience.

If you choose the Sandwich route, year 3 of the course will be spent on placement within the tourism industry, gaining great experience to kick start your career.

You will study a total of 120 credits. Six core units and two option units.

Core units: 

  • The Business of Tour Operators
  • International Tourist Experience Design
  • Tourism and the Law
  • Managing Human Resources in Tourism
  • Responsible Tourism
  • Researching Tourism

Option units: 

  • Industry Active
  • Product Development for Tour Operators
  • Tourism Marketing Communications
  • Media and Tourism 
  • Tourism Enterprise and Idea Generation 

You will also have the option of studying a foreign language with each of these option units.

Core Units
International Tourist Experience Design

Tourists’ experiences are designed and managed by businesses and become meaningful when personalised by tourists. Through fieldwork, you will experience and judge the design of real world tourism services.

Managing Human Resources in Tourism

Develop the knowledge of the theories, strategies, policies and practices that underpin the management and development of human resources in the tourism industry.

Researching Tourism

Discover how to appraise and apply research methods – a critical skill for success in your studies and for your future career. 

Responsible Tourism

Tourism is a growing industry and it must respond to twenty-first century global sustainability priorities. You will learn about the ways that the industry, destinations and can tourists accept responsibility and take action to make tourism more sustainable.

The Business of Tour Operators

Examine the role of tour operators in the tourism supply and distribution chain, and the importance of partnerships with other companies that support the development and delivery of holidays.

Tourism and the Law

Investigate the regulatory framework that applies to all aspects of tourism business operations to prepare you for a future as a manager.

Likely Optional Units
Industry Active

This unit will identify the variety of job roles within the tourism sector and will enable students to develop their knowledge and understanding of the essential skills required to complete the application process for employment.


Learn a modern foreign language, an important skill for success in the tourism sector.

Media and Tourism

Explore the relationship between the media and tourism, from destination advertising to the power of popular and consumer culture.

Product Development for Tour Operators

Examine worldwide tourism distribution channels and learn how to design tourism products, preparing you for a career in Tour Operations.

Tourism Enterprise and Idea Generation

Develop business enterprise skills, attributes and behaviours, and generate viable ideas for a tourism business or social enterprise.

Tourism Marketing Communications

You will develop the key management skills required to develop creative communications and consider the importance of communications planning within the tourism industry.

Year 3

If you choose the sandwich route, Year 3 of the course will be spent on placement within the tourism industry, gaining great experience to kick start your career. If you choose not to take a placement year, you will progress directly into your final year of study.

Year 4

Your final year takes a strategic perspective at both the organisational and destination level, incorporating units that focus on tourism policy and development and strategic tourism management. You also have a choice from a range of specialist units.

You will study 120 credits. Four core units and two option units.

Core units: 

  • Strategic Tourism Management
  • Digital Tourism
  • Tourism and Place Management
  • Research Project

And choose two option units from: 

  • The Tourism Graduate
  • Global Tourism and Local Solutions
  • Tourism Crisis and Risk Management 
  • Tourism Entrepreneurship

You will also have the option to study a language with any of the above option units.

Core Units
Digital Tourism

Investigate how the destination and attraction managers use the latest digital and smart technologies to improve management and enhance tourists’ experiences.

Research Project

Undertake in-depth, independent research of a tourism subject of your choosing, supported by an experienced research supervisor. 

Strategic Tourism Management

Understand the nature of strategy and strategic thinking, and analyse the complexity of managing the strategic challenges within international tourism business.

Tourism and Place Management

Explore the dual nature of locations as places where people live and as destinations that tourists visit. You will analyse the importance of the collaboration of stakeholders in developing, managing and marketing places as tourist destinations.

Likely Optional Units
Global Tourism and Local Solutions

'Think global, act local' is the big challenge for you as a future leader of industry. Investigate how global societal concerns are tackled locally and be part of the solution through your innovative client-focused project work.

The Tourism Graduate

Maximise your career prospects. Develop the skills required to be industry-ready and to engage successfully with the graduate recruitment process.

Tourism Crisis and Risk Management

Crisis and risk management is increasingly important within the global tourism industry, and you will learn about stakeholder roles and interrelationships during a critical incident.

Tourism Entrepreneurship

Develop entrepreneurial behaviour by exploring, selecting and screening a new business idea in order to present a business plan for a new tourism start-up. 

Uniwide Language (15 credits)

You can add a foreign language to your portfolio of skills. Enhance your employability by learning Classical Latin, English (as a foreign language), French, German, Italian, Japanese, Mandarin Chinese, Modern Standard Arabic, Spanish or Urdu alongside your main degree. Whatever your language knowledge, from beginner to advanced, these classes will take you to the next level of proficiency.

Programme Review

Each programme of study that we offer undergoes an annual review to ensure an up-to-date curriculum supported by the latest online learning technology. In addition, we undertake a major review of the programme, normally at 6-yearly intervals, but this can take place at a more frequent interval where required. Applicants should note that the programme currently provided may be subject to change as a result of the review process. We only make changes where we consider it necessary to do so or where we feel that certain changes are in the best interests of students and to enhance the quality of provision. Occasionally, we have to make changes for reasons outside our control. Where there are changes which may materially affect the current programme content and/or structure, offer holders will be informed.

Course Duration and Progression

All Full Time students initially enrol on the 3 year  BA (Hons) Tourism Management programme and study the same core units in Years 1 and 2.  Subject to satisfactory progress, and the availability of a suitable placement, students may then transfer onto the 4 Year route of BA (Hons) Tourism Management.

Methods of Assessment

Examinations and coursework including essays, reports, case studies and presentations.

Assessment Weightings and Contact Hours

10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A 3 year degree qualification typically comprises 360 credits (120 credits per year). The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:

  • Year 1 25% lectures, seminars or similar; 75% independent study
  • Year 2 25% lectures, seminars or similar; 75% independent study
  • Year 3 25% lectures, seminars or similar; 75% independent study
  • Year 1 75% coursework; 25% examination
  • Year 2 75% coursework; 25% examination
  • Year 3 85% coursework; 15% examination
Optional foundation year
  • Study 25% lectures, seminars or similar; 75% independent study
  • Assessment 85% coursework; 15% examination

Teaching Staff

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject. Details of departmental staff can be found at:

Typical entry requirements

These typical entry requirements apply to the 2017 academic year of entry and may be subject to change for the 2018 academic year. Please check back for further details.

UCAS Tariff points/Grades required


104-112 UCAS Tariff Points at A2 (Grades CCC-BBC) or acceptable alternatives e.g. BTEC Subsidiary Diploma, Diploma, Extended Diploma at Level 3 (Grades DMM).

Specific GCSE requirements

GCSE grade C or grade 4 in English Language and Mathematics. Level 2 Functional Skills English and Mathematics also accepted.

Non Tariffed Qualifications

106-112 UCAS Tariff Points from a relevant Access to HE Diploma with at least 45 credits at Level 3.

International Baccalaureate points


IELTS score required for international students

6.0 with a minimum of 5.5 in each element

There’s further information for international students on our international website if you’re applying with non-UK qualifications.

Further information

There is also a Foundation Year with UCAS Course Code N841

Your career prospects after the course

A wide range of career opportunities will be available to tourism graduates, both in the UK and overseas, working for travel agencies, tour operators, airlines, visitor attractions, in resort management and with public sector employers (destination marketing organisations and local authorities).

Graduates can also apply for postgraduate study to further develop their understanding of tourism or business management.


In 2014, over 94% of our graduates went directly into work or further study within 6 months of graduation

DHLE survey 2014, for all respondents available for employment or further study and whose destinations are known

How do I apply for this course?

Applications through UCAS

Remember to use the correct institution code for Manchester Metropolitan University on your application: our institution code is M40

Unistats Information

Find out more about Unistats and the Key Information Set.

Find out more about Unistats and the Key Information Set.

Confirmation of Regulator

The Higher Education Funding Council for England is the principal regulator for the University.

Important Notice

This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate and up to date. Please note that our programmes are subject to review and development on an ongoing basis. Changes may sometimes be necessary. For example, to comply with the requirements of professional or accrediting bodies or as a result of student feedback or external examiners’ reports. We also need to ensure that our courses are dynamic and current and that the content and structure maintain academic standards and enhance the quality of the student experience.

Please check back to the online prospectus before making an application to us.

The provision of education by the University is subject to terms and conditions of enrollment and contract. The current Terms and Conditions Applicable to the provision of the University’s Educational Services are available online. When a student enrolls with us, their study and registration at the University will be governed by various regulations, policies and procedures. It is important that applicants/students familiarize themselves with our Terms and Conditions and the Key Contract Documents referred to within. Applicants will be provided with access to an up to date version at offer stage. This can be found within the Information for Offer Holders document.

Undergraduate Study