BA (Hons)

Fashion Business and Management

2018 entry

Features and benefits of the course

  • The teaching and learning in this course is supported by real-world contexts and scenarios that will challenge you to engage in contemporary business issues through problem based learning and live projects.
  • This course covers a broad range of areas, preparing you for a wide range of roles upon graduation.
  • You will have the opportunity to go on placements in the UK or abroad and to undertake international study trips.
  • The curriculum for this course is being developed with industry and is accredited by the Chartered Management Institute.

Placement options

At Manchester Fashion Institute, employability is at the heart of our teaching. All of our undergraduate courses offer an optional sandwich year route that gives you the opportunity to apply for an industry placement between your second and final year. If you choose this route, you will commit to working full-time in the fashion industry for the entirety of your third year, before returning to complete your degree in your fourth year.

A placement year is an incredibly valuable element of your course as it allows you to apply your university-based knowledge, skills and understanding to your job role. During your placement, you will make your own industry contacts and enhance your CV by gaining real-world industry experience. Currently, 40% of our student cohort take part in a one-year full-time industry placement. 

We have a dedicated placements team with over three decades of experience sourcing and securing outstanding placement opportunities and facilitating £3 million industry investment each year for placements. They will provide you with extensive support and advice prior to and during your industry placement. 

Placement opportunities are available both in the UK and internationally, with students previously working in countries such as Austria, Germany, Norway, Hong Kong, Sri Lanka and the USA.

For more information go to our Placements page.

About the course

This programme is unique in its project-based approach. Live projects and real world scenarios developed with our industry partners will challenge you to engage in contemporary business issues through problem based learning. Working on live projects will nurture critical thinking and allow you to look at problems from different perspectives and create innovative solutions.

You will develop keen business acumen, considering customer experience and the needs of consumers when engaging with a brand. In addition, you will acquire fundamental business knowledge in marketing commerce, law logistics and human resources. This will be underpinned by strategic knowledge, which will facilitate synthesis in your learning.

The course uniquely offers a range of master classes from current business professionals allowing you to relate your learning to real business situations. You will have the opportunity to go on a year-long work placement in the UK or abroad and to undertake international study trips. 

Typical units of study may include

Year 1

In your first year, you will examine the fashion industry at all market levels and gain an in-depth understanding of the customer journey and how consumers engage with a brand. You will also develop insight in the processes involved in taking a garment from the initial design concept to the customer. This is underpinned by core business knowledge in finance, human resource, economics and law.

The course has been designed in consultation with industry and you will be supported by industry mentors and work on real life scenarios and projects. You will also benefit from a Master Class series, with sessions delivered by our industry contacts and renowned academics from our partner institutions.

Core Units
Business Fundamentals

Develop core skills in analysing data, interpreting financial and business reports, corporate strategies and people management. This unit will develop the essential skills you need as a business manager. You will examine the strategies adopted by organisations and the theories underpinning them and business related legal frameworks. There will be a fundamental understanding of statistical techniques used to measure and benchmark business performance. 

Consumer Journey

This unit will allow you to gain a holistic understanding of consumer experiences within multi-channel fashion environments. You will explore retail environments and the effectiveness of interactions and relationships between the customer, brand, marketing communications and beyond. Discover, create and rationalise strategies that make compelling and successful customer journeys and enhance fashion retail environments. 

Digital Enterprise

Designed to equip you with knowledge of current and future technology trends influencing fashion, you will build and understanding of project management and the role it plays in increasingly technology driven fashion organisations. This unit is designed to provide you with knowledge of current technologies disrupting and affecting fashion businesses and business models. You will also explore how successful fashion businesses are now integrating technologies seamlessly to enhance the customer experience. 

Fashion Marketplace

Building your critical awareness and business acumen within the fashion marketplace, you will develop your understanding of the dynamics of both the local and global fashion sector. You will examine the retail strategies employed by leading firms to stay ahead of their competition, impact of innovation and service offering. 

Year 2

In your second year you will work strategically and apply your knowledge to projects that have been sponsored by industry. We will also support you in building a professional portfolio that will allow you to demonstrate your achievements to perspective employers.  If you choose to go on a placement you will also receive support in preparing for this.

Core Units
Business Analytics

Assessing business performance as a result of strategic decisions relating to financial and non-financial elements set within a national and global framework, you will examine the strategies adopted by organisations and the theories underpinning them and business related legal frameworks. You will develop a fundamental of statistical techniques used in business, the structure of financial statements, their inherent limitations and how they are used to benchmark business performance. People management will be considered as an essential skill for optimising business performance. 

Customer Experience Project

Focussing on the concepts and value in creating a memorable brand and service related customer experiences, this unit takes a customer centric view of consumer relationship management to enhance brand loyalty in a multi-channel, technology enhanced communications environment. You will explore, evaluate and create fashion related customer experiences that differentiate brands in a competitive context and examine how these are integrated into contemporary marketing strategy. 

Strategic Fashion Management

This unit provides core knowledge of strategic fashion management and understanding of managing business activities in organisations. You will explore the different business levels of strategy and how businesses sustain competitive advantage through strategy formation and implementation, purchasing and supply chain strategies. 


Thi unit will enable you to develop professional skills, behaviours and attitudes relating to your chosen industry sector. Professionalism, employability, career routes and professional development will be explored. 

Year 3

If you decide to opt for the four year sandwich route, Year 3 will be spent on a full-time placement, with opportunities available in both the UK and abroad.

Your final year intends that you will undertake a bespoke project defined by you, in partnership with business. You will also take part in industry workshops to create an authentic business environment, allowing you to build confidence in your own abilities and to explore new avenues of thinking. It is our aim that by the end of your studies you will have at least three professional references, gained through your interaction with industry, that you can give to prospective employers.

Core Units
Fashion Enterprise Project

The emphasis will be on applying business acumen, research skills and professional practice to and enterprise project within a project management framework by negotiating and defining a project proposal for a business venture. Working with industry mentors, you will be required to define a project proposal for a business venture. The project should include primary and secondary research activities and result in measurable business activities or plans that can be analysed in the context of the fashion marketplace. You may undertake company-sponsored projects as part of their proposed activities. 

Global Strategy

Examine business and marketing strategies within a global context, building on knowledge to develop innovative internationalisation strategies for sustainable growth. Considering business within a global context, this unit enables you to develop your knowledge of global strategies adopted by organisations and apply critical thinking to explore new opportunities and strategic directions. You will focus on organisations’ international marketing strategies and develop innovative and sustainable market entry strategies. 

Innovation & Entrepreneurship

This unit focusses on excellence in innovation and entrepreneurship at all levels of the fashion industry. It examines how fashion’s most renowned leaders and entrepreneurs employ their expertise and vision to drive firms forward in an increasingly complex and competitive trading environment. In collaboration with industry partners, this unit challenges you in teams and as individuals to respond to a series of leadership and entrepreneurship challenges at the heart of contemporary fashion business issues. 

Programme Review

Each programme of study that we offer undergoes an annual review to ensure an up-to-date curriculum supported by the latest online learning technology. In addition, we undertake a major review of the programme, normally at 6-yearly intervals, but this can take place at a more frequent interval where required. Applicants should note that the programme currently provided may be subject to change as a result of the review process. We only make changes where we consider it necessary to do so or where we feel that certain changes are in the best interests of students and to enhance the quality of provision. Occasionally, we have to make changes for reasons outside our control. Where there are changes which may materially affect the current programme content and/or structure, offer holders will be informed.

Methods of Assessment

Individual and group project work, written assignments and examinations.

Assessment Weightings and Contact Hours

10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A 3 year degree qualification typically comprises 360 credits (120 credits per year). The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:

  • Year 1 25% lectures, seminars or similar; 75% independent study
  • Year 2 25% lectures, seminars or similar; 75% independent study
  • Year 3 25% lectures, seminars or similar; 75% independent study
  • Year 1 100% coursework
  • Year 2 100% coursework
  • Year 3 100% coursework

Teaching Staff

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject. Details of departmental staff can be found at:

Typical entry requirements

These typical entry requirements apply to the 2017 academic year of entry and may be subject to change for the 2018 academic year. Please check back for further details.

UCAS Tariff points/Grades required


112 UCAS Tariff Points at A2 (Grades BBC) or acceptable alternatives e.g. BTEC Subsidiary Diploma, Diploma, Extended Diploma at Level 3 (Grades DMM)

Specific GCSE requirements

GCSE English Language and Mathematics at grade C or grade 4. Equivalent qualifications (eg. Functional Skills) may be considered

Non Tariffed Qualifications

112 UCAS Tariff Points from Access to HE Diploma in a relevant subject with at least 45 credits at Level 3

International Baccalaureate points

26 IB Diploma Points

IELTS score required for international students

6.0 with no less than 5.5 in any unit

There’s further information for international students on our international website if you’re applying with non-UK qualifications.

Further information

Applications are considered individually and you are advised to contact our Course Enquires team via the web form

Your career prospects after the course

The fashion industry presents graduates with the opportunity to take up management level positions across the globe.

There is an increased need in the industry for graduates with business, innovation and corporate entrepreneurial skills to enter management positions - this degree will equip you with those skills.

The optional placement year will all you to gain valuable experience to kick start you career.

The broad fashion business knowledge acquired and real, business learning will allow you to visualise businesses as holistic entities and respond appropriately.

This provides you with the opportunity to consider employment opportunities in a wide variety of sectors in the industry from independent design houses to high-end chains.

Graduate will be able to enter a range of role and functions such as Marketing, International Brand Management, Digital Enterprise, Multichannel Management, Buying, Merchandising, Logistics and Supply Chain, Retail Management, Project Management and Strategic Management. 


In 2014, over 94% of our graduates went directly into work or further study within 6 months of graduation

DHLE survey 2014, for all respondents available for employment or further study and whose destinations are known

How do I apply for this course?

Applications through UCAS

Remember to use the correct institution code for Manchester Metropolitan University on your application: our institution code is M40

Unistats Information

Find out more about Unistats and the Key Information Set.

Find out more about Unistats and the Key Information Set.

Confirmation of Regulator

The Higher Education Funding Council for England is the principal regulator for the University.

Important Notice

This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate and up to date. Please note that our programmes are subject to review and development on an ongoing basis. Changes may sometimes be necessary. For example, to comply with the requirements of professional or accrediting bodies or as a result of student feedback or external examiners’ reports. We also need to ensure that our courses are dynamic and current and that the content and structure maintain academic standards and enhance the quality of the student experience.

Please check back to the online prospectus before making an application to us.

The provision of education by the University is subject to terms and conditions of enrollment and contract. The current Terms and Conditions Applicable to the provision of the University’s Educational Services are available online. When a student enrolls with us, their study and registration at the University will be governed by various regulations, policies and procedures. It is important that applicants/students familiarize themselves with our Terms and Conditions and the Key Contract Documents referred to within. Applicants will be provided with access to an up to date version at offer stage. This can be found within the Information for Offer Holders document.

Undergraduate Study