About me

• Senior Digital Strategist at M Booth in New York
• Studied: BA (Hons) Business, 2011

About my career

My first job after graduating was at a PR agency, based in Manchester, called Democracy PR. I obtained the role through a recommendation from my former employer, who I’d spent a year working under as part of a year in industry while at University - truly showing the power of the programme.

I’m a Senior Digital Strategist at M Booth, an award-winning integrated marketing agency. I advise clients on how to get the most out of their online presence, encompassing how they look and talk, their ad strategy, the type of influencers they work with, and the overall strategy combining all these elements, based on a data-first approach. It’s a fun industry that really pushes you to keep learning and innovating.

My top tip for students

You may not know where your professional career will take you, so make the most of any opportunity you’re handed. Even better, do it with absolute humility and enthusiasm. The quality of your work is a self-portrait.

Why I love Manchester Met

I learnt a lot at university and miss the ability to learn so much on a daily basis. I actually began studying law and then transferred to a business degree. It felt like a gamble at the time but I honestly don’t think I’d be where I am now without the lessons I learned from both courses. Law taught me critical thinking, which is such an important skill to have especially when you work in a client service industry, while business really helped me understand the fundamentals of marketing, and its impact on society.

I’m thankful to Manchester Metropolitan for all it gave me: the campus, the wonderful lecturers, the opportunity to experience Manchester as a university student, and for allowing me to be a part of a league-winning hockey team.

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