Michael Boyle

"Students should look at the career paths of the people with your desired job"
About my career

Since graduating, I have worked for companies such as L’Oreal, LVMH and Selfridges and now am in a global marketing role for the British shirt and suit maker T. M. Lewin. My first job was in the Consumer Products division of L’Oreal. I was working in the digital marketing team as a Marketing Assistant for the Maybelline New York and Garnier brands.

The Business School covered a range of marketing theories, from social responsibility to how to influence the behaviour of consumers with psychological stimuli. Applying this knowledge to realistic public relations and digital marketing projects gave me a broad view of what life would be like as a Marketing Director or as a specialist in a specific marketing function.

While studying, I entered the L’Oréal Brandstorm business game and won the UK Finals. I had two months to come up with a rebrand, new packaging and an international strategy for L'Oreal's Redken for Men products. During the process I was offered an internship and from there, was able to use my networking skills to seek future career opportunities.

While at the University, I learnt skills that have benefitted my career every day: managing P&L budgets and campaign analysis, as well as pivot tables, VLookUps and time saving formulas for Microsoft Excel for customer database segmentation, loyalty card programs, email and direct mail marketing campaigns.

My top tip for students is…

Look at the career paths of the people with your desired job and understand what they did to get to the top, what companies and qualifications helped them progress and use these examples to set your personal career goals.

I’m inspired by…

Hilary Devey. She has a strong work ethic (you work, you earn) and now she’s using her business acumen and expertise to help struggling small businesses into successful profitable companies.

Why I love Manchester Met

The University has a reputation for academic excellence with degrees that give students a deep understanding of their chosen subjects. The quality of education has the potential to open lucrative doors for its students – but it is up to them to grasp the opportunities available to them.