Ross Green

"I gained leadership skills at University, which are key in being the Managing Director of a digital marketing agency."
About my career

I am the founder and MD of Manchested-based digital marketing agency, Embryo Digital. We are a 10-person strong agency specialising in SEO, PPC, web design and development, as well as content and social media marketing. We work with local, national and international businesses spanning a variety of industries delivering cutting-edge digital marketing campaigns.

Originally, I worked for a company that designs and sells high-end sports kits and equipment to universities and sports clubs. I thoroughly enjoyed the sales-side of it, especially as I got to perfect my technique and build relationships with clients.

Based on my success there, I applied for a spot on Pareto Law’s graduate scheme and was cherry-picked to work for them as a Graduate Manager. I was thrilled and felt I was really coming into my own, and that this was being recognised.

After a great year there, I was driven by my passion for all things digital to work for Creare as a Business Development Manager (and later a Senior Business Development Manager). This gave me the experience needed to take on my current role as Managing Director at Embryo Digital. 

What are your main responsibilities?

The day-to-day management of the business and all strategies, meeting with current and potential clients to understand how we can grow and develop their business, maintaining the operational performance of the company, and representing Embryo Digital at functions and events.

What skills gained at University have you used most in your career?

I gained leadership skills at University, which are key in being the Managing Director of a digital marketing agency. Collaboration and teamwork, in working with digital marketing agencies in Manchester and every employee at Embryo Digital to deliver successful campaigns.

 

What did you love most about your time at Manchester Metropolitan?

Being a part of a local community working together to create international career prospects.