Digital Marketer Degree Apprenticeship

for Employers

The Digital Marketer Degree Apprenticeship has a clear focus on developing our students’ knowledge and understanding of key digital marketing principles, and the ability to apply these in the workplace.

The Digital Marketer Degree Apprenticeship has been designed by the Institute of Direct and Digital Marketing, with a range of regional and national employers. Digital Marketer Degree Apprenticeship graduates will be fully equipped to lead on the creation and execution of a digital marketing strategy.

The Digital Marketer Degree Apprenticeship is suitable for businesses looking to develop professionals for a number of roles, including:

Please note that due to complications with the independent approvals process, the programme will not be starting in September 2018. Any information about the expected start-date will be displayed here as soon as it is available.

Programme Content

Apprentices will develop the fundamental skills and competencies for a career in Digital Marketing.  

Typical units of study may include:

Year 1
  • Principles of Marketing
  • Digital Media and Marketing Platforms
  • Social Media Communications Practice
Year 2
  • Performance Measurement and Analytics
  • Content Marketing
  • Digital Branding
  • Digital Business Environment
Year 3
  • Principles and Practice of UX
  • Customer Insight
  • Digital Engagement
  • Principles of eCommerce
Year 4
  • Digital & Social Media Marketing
  • Communications Management
  • Final Work-Based Project
  • Digital Marketing Portfolio

Personal Development‌

Apprentices also take part in communication, presentation and team working skills development, to help them work successfully with clients and colleagues.

Delivery Model

The Degree Apprenticeship includes part-time study over a period of four years, on-site at Manchester Metropolitan University. The programme is taught in blocks of two days, equivalent to 33 days per year.

Apprentices are full-time members of staff, who will utilise their new knowledge and skills to make an impact for their employer. Apprentices will need to be supported by a supervisor in the workplace and there will be regular reviews of progress, conducted by Manchester Met staff.

Final Degree Award

Upon successful completion of the course, apprentices will achieve a BSc (Hons) in Digital Marketing. 

Entry Requirements

Candidates for the Degree Apprenticeship should have a minimum of 104-112 points at A2 (Grades BCC) or an equivalent e.g. BTEC DMM. You will also require Maths and English Language GCSE grade A*-C. We will individually evaluate candidates who do not meet these requirements, but have workplace experience.


Employers with a payroll in excess of £3 million will be subject to the Apprenticeship Levy and any funds paid out can be used to fund participation in apprenticeship programmes. Employers with a payroll below £3 million are eligible for funding, which will cover at least 90 per cent of the cost of apprenticeship programmes.

Find out more about funding

Get Involved

We will support you every step of the way to implement Degree Apprenticeships at your organisation, whether you intend to upskill existing employees or attract new recruits.

Please get in touch with us by emailing or calling our Apprenticeships Team on 0161 247 6646.