Digital Marketer Degree Apprenticeship

for Employers

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Develop confident and creative digital marketing professionals at your organisation, fully equipped for a rapidly changing digital world. Digital Marketer Degree Apprenticeship students will benefit from industry best practice and cutting-edge academic thinking, enabling them to take a leading role in strategy creation and implementation. 

The Digital Marketer Degree Apprenticeship is a perfect fit for those already in a digital marketing role or people looking to start an exciting new career in this dynamic industry. It is ideally suited for a number of roles, including:

Our next cohort will be starting in September 2020; please contact us to find out how to get involved.

Programme Content

Apprentices will develop the fundamental skills and competencies for a career in Digital Marketing.  

Typical units of study may include:

Year 1
  • Principles of Digital-First Marketing
  • Platform Essentials
  • Introduction to User Experience
  • Introduction to Digital Comms
  • Introduction to Digital Marketing Analytics
  • Platform and Channel Practice
Year 2
  • Principles of E-Commerce
  • Understanding Customer Engagement
  • Digital Human & Audiences
  • Key Issues in the Digital Environment
  • Audience Acquisition
  • Managing Social Media Practice
Year 3
  • Managing Digital Brands
  • Content Marketing
  • Measurement & Performance of Digital Marketing
  • Conversion Marketing
  • Digital Value Proposition Design
  • Digital Comms Strategy
Year 4
  • Digital Business Model Design
  • Digital Comms Campaign Management
  • Digital Marketer: End Point Assessment & Synoptic Project



Personal Development‌

Apprentices also take part in communication, presentation and teamworking skills development, to help them work successfully with clients and colleagues.

Delivery Model

Apprentice students will attend University in blocks, for approximately 25 days per year, over the four-year programme and undertake supported independent learning. Apprentices will be assigned a Skills Coach who will guide your apprentice to effectively embed their learning into your marketing operations.

Your role is to provide apprentices with the opportunity to turn theory into practice. In this way they can develop skills relevant to your organisation and achieve outputs with real business value. 

Final Degree Award

Upon successful completion of the course, apprentices will achieve a BSc (Hons) in Digital Marketing. 

Entry Requirements

Due to coronavirus and the cancellation of A Level exams, we are currently reviewing our entry criteria for those affected. We will update this page when we have more information.

Existing entry criteria is as follows:

Candidates for the Degree Apprenticeship should have a minimum of 104 points at A2 (Grades BCC) or an equivalent e.g. BTEC DMM.

Participants will also require Maths and English Language GCSE grade A*-C, or commit to undertaking functional skills during the programme. We will individually evaluate candidates who do not meet these requirements, but have workplace experience or have completed a Level 3 Apprenticeship programme. 


Employers with a payroll in excess of £3 million will be subject to the Apprenticeship Levy and any funds paid out can be used to fund participation in apprenticeship programmes. Employers with a payroll below £3 million are eligible for funding, which will cover at least 95% of the cost of apprenticeship programmes.

Find out more about funding

Get Involved

We will support you every step of the way to implement Degree Apprenticeships at your organisation, whether you intend to upskill existing employees or attract new recruits.

Please get in touch with us by emailing or calling our Apprenticeships Team on 0161 247 3720.