Wednesday, 28 November 2018 at 5:30 pm – Wednesday, 28 November 2018 at 7:00 pm

The Scope of Film Policies: Film Literacy, Creativeness and Film Heritage


Date: Wednesday 28th November 2018

Time: 5.30pm - 7pm

Location: Geoffrey Manton Lecture Theatre 3

Tickets: FREE - available here: 

The Scope of Film Policies: Film Literacy, Creativeness and Film Heritage, by Dr Susana de la Sierra

Films are a key element of contemporary cultures and have a great potential to frame political, social and economic discourse. Public intervention in the film industry has long existed and it has pursued a wide variety of goals, some of them controversial such as cinema being used as propaganda. The European approach of public institutions to the film industry has been guided by the notion of cultural diversity, in order to foster a European industry distinct – if not opposed – to the Hollywood business. This lecture explores how European countries have set specific bodies to deal with this issue, what type of public policies have been established and how these policies have evolved over time. Further, it also addresses the question concerning the network of European Film Institutes (EFADs) and its function as a lobby in the negotiations with the European Commission, mainly in the framework of public aids and, in particular, the so‐called "Cinema Communication".

Susana de la Sierra, LL.M. (Bayreuth, Germany), Ph.D. (EUI, Florence) is Public Law Professor at the
University of Castilla‐La Mancha (Toledo, Spain) and has worked widely on culture and films, the media, administrative justice and comparative law as a method of European integration. She was the leader of the Spanish team in the MEDIADEM project, funded by the 7th Framework Programme of the European Commission (European Media Policies Revisited: Valuing and Reclaiming Free and Independent Media in Contemporary Democratic Systems). Between 2012 and 2014 she was Director General of the Spanish
Film Institute and therefore member of the network of European Film Agency Directors (EFADs) and of the Conferenceof Iberoamerican Film Authorities (CACI). In 2016 she joined the Spanish Supreme Court as law

This lecture was made possible by the award of a Visiting Professorship to the University of Kent by the Leverhulme Trust.  

Dr Susana de la Sierra has been invited by Dr Carmen Herrero, in her role of Director of FLAME Research Group (Film, Languages and Media in Education). This lecture is open to all public but booking is recommended. It will be of special interest to those studying or researching European film, film policies, audiences and culture.

FLAME Research Group (Film Languages and Media in Education) is a research group dedicated to the development of RKE activity in the areas of Pedagogy, Languages, Film and Media. Current projects include a collaborative study with the University of Manchester as part of the Cross-Language Dynamics strand of the OWRI AHRC project, the organisation of the annual multilingual festival “Beyond Babel”, the development and delivery of training workshops for teachers of languages, a research project on transmedia in language teaching, and international projects with the University of Monterrey (Film and Creative Engagement) and with multiple institution as part of the CoMoViWo project (Turku University of Applied Sciences, Universitat Politècnica de València, Gdansk University of Technology and the The International Language Association), which focuses on intercultural communication, technologies and language in the workplace.

For more information, please contact:

Marta Suarez ·

Book Tickets

RAH! - Research in Arts and Humanities