Wiam ID Boumsoud is a Lecturer in Fashion Marketing at Manchester Metropolitan University's Manchester Fashion Institute. Her expertise lies in the areas of business, management, and marketing, and she has both academic and professional qualifications in these fields. Since 2019, Wiam has been working in higher education, sharing her knowledge and experience with students.

Wiam holds a PhD in Business and Management, as well as a double master's degree in marketing and a bachelor's degree in commerce and management. Her professional experience includes stakeholder management, entrepreneurship, project/event management, marketing (including social marketing and digital marketing), and academic research and education.

Aside from her professional accomplishments, Wiam is also dedicated to values such as ethics, social justice, sustainability, and wellbeing. She is committed to integrating these values into her teaching and research, inspiring the next generation of fashion industry professionals to create a better, more equitable future.

Academic and professional qualifications

• PhD in Business and Management
• PG Cert Research Methodology
• Master in Marketing and Commercial Actions
• MSc Marketing
• Bachelors in Commerce and Management
• Classes Préparatoires aux Grandes Écoles de Commerce (CPGE), Branche économique et commerciale, option téchnologique (ECT).

Previous Employment

Before coming to MMU, Wiam has held several appointments in higher education as a PTHP Lecturer in Marketing, and PTHP Academic at the University of Huddersfield from 2019 until 2021.

Wiams’ professional experience includes a range of roles that have contributed to the success of various organizations in the field of social media management, and photography for the Marketing Department of the University of Huddersfield and other beneficiaries. As an independant Business & Marketing Consultant Wiam has also provided valuable guidance to new entrepreneurs in implementing business and marketing strategies. She leveraged her extensive personal and business network to support the growth of various startups from the initial idea phase to their successful implementation.

Languages

• Arabic (1st Mother-language)
• French (2nd Mother-language)
• English (Fluent)
• Spanish (Intermediate level)
• Tamazight (Indegenous but beginner)  

Prizes and awards

• Best Social Media Engagement Award (10/16 & 02/17 & 11/17 & 10/18)
• 10000 DHS Team Award for “Micro-jardinage” sustainable project
• JLM National Team Award for best presentation in French and best Sustainable project implementation (05/2015) https://www.youtube.com/watch?v=aEY55b5Ko_w&t=1048s
• French Debating championship Team Award (05/2015)
• Apprendre pour Entreprendre competition Team Award for best Stand and best presentation-presenting Coca-Cola Company (04/2012)
• First Award for Writing and defending a report in Arabic - (2012).
• First Award for Writing and defending a report in Arabic- (2009).