Staff Profile
Professor
Academic and professional qualifications
Currently Accepting PhD Students
Gianpaolo is a Professor of Sustainable Fashion Business at The Manchester Fashion Institute within Manchester Metropolitan University. He currently co-leads The SAFE Futures (Sustainable Approaches in Fashion Entrepreneurship) Reaserch Group with Prof. Daniella Ryding.
After graduating from UMIST with a degree in Mathematics, Gianpaolo pursued further education and completed a Masters in Strategic Management. He began his professional journey as a part-time Lecturer and Researcher at Manchester Metropolitan University, focusing primarily on the field of Retail. Eventually, he transitioned into a full-time position within the Retail department at Leeds Metropolitan University.
Following that, Gianpaolo took on the role of Programme Leader for Fashion Buying & Merchandising at Manchester Metropolitan University. During this time, he successfully completed his PhD and subsequently joined The University of Manchester. At The University of Manchester, he became a faculty member of the School of Materials, actively contributing to both undergraduate and postgraduate programs.
Gianpaolo's notable contributions to academia encompass the publication of over 70 papers and books in the realm of Marketing and Management. Additionally, he has established himself as a distinguished presenter at various international conferences.
Moreover, Gianpaolo has held significant positions such as the Director of Teaching and Learning, where he led two courses to achieve 100% satisfaction in the National Student Survey (NSS). He has also served as the Academic Lead for the largest UK Higher Education capital expenditure program, which involved approximately £450 million, dedicated to creating a new home for Engineering and Materials at The University of Manchester.
Leeds Metropolitan University (PhD.) 2012
Leeds Metropolitan University (PG Cert. HE) 2006
Manchester Metropolitan University (MA) 2005
Manchester Metropolitan University (PG Cert. Marketing) 2003
UMIST (BSc. (Hons) Mathematics) 2002
Previous Employment
SAFE Futures Research group co-lead
University of Manchester, 2022 – 2024
Senior Lecturer - University of Manchester 2011 – 2024
Academic Lead for MECD (Manchester Engineering Campus Development) - University of Manchester 2019-2023
Director of Teaching and Learning (DoTL) - University of Manchester 2016 - 2019
Senior Lecturer and Programme Director Buying and Merchandising - Manchester Metropolitan University 2008 - 2012
Lecturer and Programme Director Professional Diploma - Leeds Metropolitan University 2004 – 2008
Researcher - Northwest Food Centre 2003-2004
President of The Students’ Association - UMIST 2002 – 2003
Visiting appointments
Visiting Supervisor - University of Gloucestershire 2013 - 2020
Visiting Professor - University of Vitez, Bosnia & Herzegovina 2013 - Present
Languages
Italian - Proficient
French - Basic
Projects and initiatives
2014 - Present Visiting Professor at the University of Vitez, Bosnia and Herzegovina.
2013 - Present Visiting Supervisor at the University of Gloucestershire, PhD. and DBA programmes.
2013 - 2018 External Examiner at Salford University for creative degrees at the Manchester College.
2013 Invited as a reviewer of Croatian Business Degrees as an external advisor.
2013 Reviewed the BA. (Hons) Fashion Marketing Degree at the University of Leeds.
Consultancy and advisory roles
2014 - Present Visiting Professor at the University of Vitez, Bosnia and Herzegovina.
2013 - Present Visiting Supervisor at the University of Gloucestershire, PhD. and DBA programmes.
2013 - 2018 External Examiner at Salford University for creative degrees at the Manchester College.
2013 Invited as a reviewer of Croatian Business Degrees as an external advisor.
2013 Reviewed the BA. (Hons) Fashion Marketing Degree at the University of Leeds.
Practioner roles
2023 Invited as an industry speaker to the Materials Source Studio, Manchester (October 2023) (Fellowes and Agua fabrics)
2023 Invited by the Spanish Academy of Management (ACEDE) as a keynote speaker
2020 Invited to MMU to discuss the MECD project
2019 Invited as Academic expert to critique Prof David Tyler, inaugural lecture.
2019 Invited to present seminars at The Univesita Di Campagna, La Sapienza, and Universita Delle Marche on Technology Driven Sustainability.
2018 Invited to the University of Gloucestershire to present a seminar in digital literacy.
2018 Invited to the University of Leeds to present a seminar in digital literacy.
2017 Invited as a Keynote speaker to the Education Strategy Forum.
2016 Keynote Speaker at the CHERIL Conference – The fashion SOC.
2014 Invited as a keynote speaker at MMU PGR Conference, MMU Business School, 5/11/14.
Prizes and awards
2023 Achieved an award for exceptional performance for my role academic lead for MECD, UoM
2021 Achieved an award for exceptional performance for my role as DoTL in the School of Materials, UoM
2014 Achieved an award for exceptional performance from the School of Materials, UoM
Visiting and honorary positions
2014 - Present Visiting Professor at the University of Vitez, Bosnia and Herzegovina.
2013 - Present Visiting Supervisor at the University of Gloucestershire, PhD. and DBA programmes.
Editiorial Board membership
Journal of Economics and Sociology
International Journal of Management Cases
International Journal of Sales, Retailing and Marketing
Ecoforum Journal
Membership of professional associations
Textile Institute
Research
Research Interests
Strategy, Marketing, Consumer Behaviour and Luxury contextualised in Fashion. Body Scanning.
Current MPhil/PhD projects include:
Virtual Influencers
Digital Marketing
Metaverse
Technology enhanced Store atmospherics
Social Sustainability and EDI
Academic collaborations
DResme – Turing AI Bid 2022
CI Sandra Sampaio, Alejandro Gallego Schmid, Claudia Henninger, Songyi Yan £25,000
CHERIL Funding for scaffold to higher education 2015 £9,500
CHERIL Funding for Fashion SOC Development 2014 £15,000
Fashion SOC – Distance Learning Strategy Group 2014 £3,000
Fashion SOC 2013 £10,000
Invited Papers
71. SUHLULI, A., VIGNALI, G., RYDING, D. (2003).”A Systematic Review of the Features and Functionalities of Mobile Applications (Apps) in the Fashion Industry: Their Impact on Consumer-Brand Relationships and Purchase Intention – Implications for the Metaverse,” in Social Media and Online Consumer Decision Making in the Fashion Industry. IGI DOI DOI: 10.4018/978-1-6684-8753-2.ch001
70. BRABDSTRUP, M., DANA, L.P., RYDING, D., VIGNALI, G., CARATU, M (2023). The Garments Economy: Understanding History, Developing Business Models and Leveraging Digital Technologies, Springer Nature.
69. KHORSAND, DB, WANG, X, RYDING, D, VIGNALI, G (2023). Greenwashing in the Fashion Industry: Definitions, Consequences, and the Role of Digital Technologies in Enabling Consumers to Spot Greenwashing. The Garment Economy, Springer Nature
68. CAMPANIOLO, D., VIGNALI, G., RYDING, D. (2023). Enhancing Female Clothing Shopping Experience by the Use of the 3D Body Scanning Technology. The Garment Economy, Springer Nature
67. ZENG, N., VIGNALI, G., RYDING, D. (2023) Understanding the Application of AI-enabled Chatbots in Luxury Fashion Retailing. The Garment Economy, Springer Nature
66. IDREES,, S., VIGNALI, G., GILL, S. (2023). Sustainable Mass-Customisation Business Model by Incorporating Virtual Fitting Room Marketing Tools in Fashion E-Commerce: A Study of the Luxury Unstitched Market. The Garment Economy, Springer Nature
65. JAILANI, N., VIGNALI, G. (2023) Understanding Social Media & Future Experience. The Garment Economy, Springer Nature
64. SHANG, E., VIGNALI, G., HENNINGER, C. (2023). The Influence of Sensory Marketing on Consumers with Different Characteristics Regarding Physical Store Shopping. The Garment Economy, Springer Nature
63. JIANG, L., VIGNALI, G., DOYLE, S. (2023). The Evolution of the Applications of Influencers for Fashion Brands on Social Media. The Garment Economy, Springer Nature
62. REID, LF., VIGNALI, G., BARKER, K., IDREES, S., HANN, H. (2023) Simulating the Synergistic Experiences of Customers in Show-Rooming and Web-Rooming Retail Channels. The Garment Economy, Springer Nature
61. IDREES, S., VIGNALI, G. & GILL, S. (2023). Interactive Marketing with Virtual Commerce Tools: Purchasing Right Size and Fitted Garment in Fashion Metaverse. Edited by C L Wang in The Palgrave Handbook of Interactive Marketing ISBN 978-3-031-14960-3 https://doi.org/10.1007/978-3-031-14961-0
60. ZENG, N., JIANG, L., VIGNALI, G. & RYDING, D. (2023) Customer Interactive Experience in Luxury Retailing: The Application of AI-Enabled Chatbots in the Interactive Marketing. Edited by C L Wang in The Palgrave Handbook of Interactive Marketing ISBN 978-3-031-14960-3 https://doi.org/10.1007/978-3-031-14961-0
59. VIGNALI, G., REID, L., HENNINGER, C. & RYDING, D. (2019) Technology driven sustainability in the fashion supply chain. Palgrave Macmillan
58. VIGNALI, G., & VIGNALI, C. (2010) Fashion Marketing & Theory. Access Press UK
57. VIGNALI, G., VIGNALI, C. & ROBINSON, N. in DANA, L., P. (2010) Entrepreneurship & Religion. Edward Elgar. Cheltenham
56. VIGNALI, G., VIGNALI, C. & RYDING, D. (2010). The Strategy Process. Access Press UK, Darwen
55. VIGNALI, G. in VIGNALI, C., VRANESEVIC, T. & VRONTIS, D. (2008) Strategic Marketing and Retail Thought. Accent, Zagreb
54. VIGNALI, G., VIGNALI, C., VRANESEVIC, T. & VRONTIS, D. (2007) Basic Selling Skills. London: Foxwell Davies
53. VIGNALI, G., in VIGNALI, C., VRANESEVIC, T. (2006) Retail Fashion Marketing – The complete Guide. Zagreb: Accent
52. VIGNALI, G., in DANA, L., P., VIGNALI, C., VRANESEVIC, T. (2006) International Entrepreneurial Perspective – Business Cases. Zagreb: Accent
51. VIGNALI, G, VIGNALI, C, ROBINSON, N (2005). Ware of the Roses. Chapter in – Entrepreneurship by L. Dana, Edward-Elgar, UK
50. VIGNALI, G., VIGNALI, C., VRANESEVIC, T. (2005) Understanding the gap between consumers and managers in KAROWSKI, J. (2005) Polski Konsument I Przsiebiorstwo Na Jednolitym Europeejskim Rynku. Poland
49. VIGNALI, G., VIGNALI, C. (2004) The Massone Case in HARRIS, P., & MACDONALD, F. (Eds.). (2004). European Business and Marketing. London: Sage
JOURNAL ARTICLES
48 LICHY, J., RYDING, D., RUDAWSKA, E., & VIGNALI, G. (2023). "Resale as sustainable social innovation: understanding shifts in consumer decision-making and shopping orientations for high-end secondhand clothing", Social Enterprise Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/SEJ-01-2023-0016
47. VIGNALI, G., STUDD, R., RYDING, D. (2023) “The Bridge to Higher Education – Scaffolding the Transitional Experience of Prospective Higher Educational Learners Using a Small Online Course (SOC)” International Journal of Technology Transfer and Commercialisation
46. CARATU, M., RYDING, D., LI, E., VIGNALI, G. (2023) “Exploring the Role and Significance of Consumer Relationship Quality and Participation within Online Fashion Brand Communities.” International Journal of Technology Transfer and Commercialisation
45. IDREES, S., GILL, S. & VIGNALI, G. (2023) Mobile 3D Body Scanning Applications: A Review of Contact-Free AI Body Measuring Solutions for Apparel. Journal of The Textile Institute
44. CHRIMES, C., BOARDMAN, R., VIGNALI, G. & MCCORMICK, H. (2022) “Investigating how online fashion product page design affects the consumer's clothing fit appraisal” Journal of Consumer Behaviour https://doi.org/10.1002/cb.2100
43. RYDING D., CARATU, M., VIGNALI, G (2022) “ Eco-Fashion Brands and Consumption: Is the attitude-behaviour gap narrowing for the millennial generation?” International Journal of Business and Globalisation Vol 30 Number 2 pp131-154
42. CHRIMES, C., BOARDMAN, R., VIGNALI, G. & MCCORMICK, H. (2022) “Investigating how online fashion product page design affects the consumer's clothing fit appraisal” Journal of Consumer Behaviour https://doi.org/10.1002/cb.2100
41. RYDING, D., VIGNALI, G., RUDAWSKA, E., HENNINGER, C.E. (2020) “ Extending the Consumer Decision Style Inventory to Understand Secondhand Consumption in Poland” European Research Studies Journal, 23(2), pp.411-434
40. IDREES, S., VIGNALI, G. & GILL, S. (2020) “Technological Advancement in Fashion Online Retailing: A Comparative Study of Pakistan and UK Fashion E-Commerce” International Journal of Economics and Management Engineering, Vol:14, No:4, 2020
39. IDREES, S., VIGNALI, G. and GILL, S. (2020) ‘3D Body Scanning with Mobile Application: An Introduction to Globalise Mass-Customisation with Pakistani Fashion E-Commerce Unstitched Apparel Industry’, pp. 17–18. doi: 10.15221/20.12
38. VIGNALI, G, REID, L & ROSS, H (2016). An exploration of the relationship between product selection criteria and engagement with ‘show-rooming’ and ‘web-rooming’ in the consumer’s decision-making process. Int. J. of Bus and Glob.
37. VIGNALI, G, RYDING, D, CARATU, M, WANG, YY & CAREY, R (2016). 21st century luxury fashion retailers’ marketing strategies for customer satisfaction: UK perspective. Int. J. of Bus and Glob.Volume 16, No 1 pp79-103
36. VIGNALI, G, MEDERAC, H. & VIGNALI, C. (2016). Improving relations between business strategy and marketing tactics. Int. J. of Bus and Glob. Volume 16, No 1 pp50-65
35. VIGNALI, G., WEILAND, J. & RYDING D (2015). A new framework for managing marketing mix interdependencies in the German Foundry industry. Int. J. of Mgt Cases. Volume 17 Issue 3 pp98-120
34. VIGNALI, G, MEDERAC, H. & VIGNALI, C. (2015). Gaps for interactive upgrading of existing marketing models. Int. J. of Mgt Cases. Volume 17 Issue 3 pp49-67
33. VIGNALI, G., RYDING, D., CAREY, R. & WU, M. (2015). Key Satisfaction and value drivers for fast fashion consumers. Int. J. of Bus. Perf. Mgt 16 (2/3):280
32. VIGNALI, G., Zhao, J. & CAMPANIOLO, D. (2014) Analysing online shopping attributes to influence consumer purchasing for fashion products. Int. J. of Bus and Glob, Vol. 13, No. 3, 2014 pp387-418
31. VIGNALI, G & REID, L (2014). Analysing consumer motivation towards purchasing fashion online. Int. J. of Bus and Glob., Vol. 13, No. 2, 2014 pp133-152
30. VIGNALI, G. (2014). The mix map modelling approach: research application – a thought for the service industry. Int. J. of Bus and Glob., Vol. 12, No. 1, 2014 pp75-81
29. VIGNALI, G., VIGNALI, C. & RYDING, D. (2012). Discount retailing, a European test case for perceived value as a basis for shaping the firms offer. Int. J. of Bus and Glob. Vol 8 No. 2 pp239-255
28. VIGNALI, G. & FERACO, A. (2010). Does self-image and body consciousness influence the buying behaviour of the plus size consumer. Int. J. of Mgt Cases. Vol 12 Iss 2 pp685-695
27. VIGNALI, G., HODGSON, I. (2009) An empirical approach: Real world learning = enhanced employability. Learning and teaching in Action Vol 8 Issue 1 pp15-20
26. VIGNALI, G. (2009). How do internal capabilities inform the strategy of a UK fashion retailer? Int. J. of Mgt Cases Vol 11 Iss 2 pp200-205
25. VIGNALI, G., RASICCI, C. & DEVIGILI, L. (2008). Factory outlet vs city centre stores; is the shopping behaviour changing. Int. J. of Mgt Cases. Vol 10 Iss 3 pp327-338
24. VIGNALI, G., RASICCI, C. & DEVIGILI, L. (2008) Factors that affect the purchase behaviour of organic food amongst UK consumers Int. J. of Mgt Cases. Vol 10 Iss 3 pp366-381
23. VIGNALI, G., RASICCI, C. & DEVIGILI, L. (2008). Music distribution in nowadays competitive environment. A portrait of the UK market. Int. J. of Mgt Cases. Vol 10 Iss 3 pp398-404
22. VIGNALI, G., GORDON, D., (2007) The sunrise economy. American J. of Food Prod. Mkting. Vol 14 Iss 2 pp39-55
21. VIGNALI, G. & SOFOCLEOUS, M. (2007) The use of online reservations. Int. J. of Mgt Cases Vol 9 Iss 2 pp 66-75
20. VIGNALI, G., VIGNALI, C., PAVICIC, J., (2006) The contribution of own label products to a supermarket brand in the UK. Management. Vol 11 Iss 1 pp 53-73
19. VIGNALI, G., MATTIACCI, A. (2006) Astley bank and savoiaa – a comparative case study analysis of entrepreneurship in the hospitality industry in relation to the UK and Italy. Int. J of Entrep and Small Bus. Vol 3 Nos. ¾ pp382 – 399
18. VIGNALI, G., TOMASEVIC, M., PALIC, M. (2006) In search of a new marketing and sales strategy in the print media business: a Balkans case. Int. J. of Entrep and Small Bus. Vol 3 Nos. ¾ pp348-365
17. VIGNALI, G., ALFIREVIC, N., PODRUG, N. (2006) ESOP as an instrument of compensation management – cases of pilva and zagrebacka banka. Int. J. of Mgt Cases Vol 8 Iss 1 pp 78-81
16. VIGNALI, G., HRUSKA, D., RASIC, S. (2006) ESOP as a privatisation method – cases of kras and hotel osmine. Int. J. of Mgt Cases. Vol 8 Iss 1 pp 73-77
15. VIGNALI, G. (2004) Agro Tourism in Croatia. Int. J. of Mgt Cases. Vol 6 Issue 2 pp5-6
14. VIGNALI, G, VIGNALI, C & VRANESEVIC, T (2004). Consumer perception of perceived value and satisfaction. American J. of Food Prod. Mkting Vol 10 No 3 pp 61-89
13. VIGNALI, G & SANCHEZ, J (2003) An analysis of the speciality food market in the Manchester area. Int. J. of Mgt Cases Volume 6 Issue 2 pp 7-12
12. VIGNALI, G., VIGNALI-RYDING, D., SANCHEZ, J. (2003) The delicatessen and speciality food market in the northwest. British Food J. Vol 105 Iss 8 pp487-497
11. VIGNALI, G., ARCHER, G. P., SANCHEZ, J., CHALLIOT, A. (2003) Latent consumers’ attitude to farmers’ markets in the northwest of England. British Food J. Vol 105 Iss 8 pp487-497
REFEREED CONFERENCE PAPERS
A track record of publishing at international conferences since 2004. Below is a summary of the most recent contributions.
10. ZENG, N., RYDING, D., & VIGNALI, G. (2023). ‘AR Technology-enhanced Atmosphere and Customer Engagement in Luxury Retailing: Drivers, Consequences and Moderators’. Presented at the Academy of Marketing Association Conference (AMA), the University of Birmingham, UK.
9. WANG, X., RYDING, D., & VIGNALI, G. (2023) ‘The Impact of Social Media Influencer Campaigns on the eWOM and Purchase Intention of Youth Subcultures in Social Sustainability’. Presented at the 29th Recent Advances in Retailing and Consumer Services (RARCS) International Conference in Lyon, France.
8. IDREES, S., VIGNALI, G., & RYDING, D. (2023) Analysis of Consumer Behaviour Towards Fashion Metaverse Platforms for Virtual Shopping: A comparative Study of Generation Y and Z’. Presented at the 29th Recent Advances in Retailing and Consumer Services (RARCS) International Conference in Lyon, France.
7. BADIEI, D., VIGNALI, G., & RYDING, D. (2023) ‘I am 100% Biodegradable – Consumers’ Perceived Durability of Biodegradable Luxury Fashion Products and Subsequent Impacts on Emotional Attachment’. Presented at the 29th Recent Advances in Retailing and Consumer Services (RARCS) International Conference in Lyon, France.
6. ALTASAN., A., RYDING, D., & VIGNALI, G. (2023) ‘Challenges and Retailing Implications for an Ageing Populations Reliance on their Adult Children for E-service Adoption in the Saudi Market’. Presented at the 29th Recent Advances in Retailing and Consumer Services (RARCS) International Conference in Lyon, France.
5. ALMESHARI, R., VIGNALI, G., & RYDING, D. (2023) ‘Investigating the Effects of The Credibility Factors of Sponsored Micro Influencers Content on Saudi Women Purchasing Intention of Beauty Products’. Presented at the 29th Recent Advances in Retailing and Consumer Services (RARCS) International Conference in Lyon, France.
4. LICHY, J., RYDING, D., RUDAWSKA, E., & VIGNALI, G. (2023) ‘Resale as Sustainable Social Innovation: Understanding Shifts in Consumer Decision-making and Shopping Orientations for High-end Secondhand Clothing’. Presented at the 28th Recent Advances in Retailing and Consumer Services (RARCS) International Conference, in Baveno, Italy.
3. ZENG, N., VIGNALI, G., & RYDING, D. (2022) ‘The Influence of the Digital In-Store Experience on Customer Engagement in the Luxury Sector’. Presented at the 28th Recent Advances in Retailing and Consumer Services (RARCS) International Conference, in Baveno, Italy.
2. VIGNALI, G., REID, L., BARKER, K & GILL, S. (2016). Shaping a nation: understanding objective shape classifications for fashion retail. Textile Institute World Conference. Poznan, Poland
1. VIGNALI, G. & STUDD, R. (2016). Transition into Higher Education. Textile Institute World Conference. Poznan, Poland
0. VIGNALI, G. & REID, L. (2015). The Multiple Channel Garment Evaluative Process. British Academy of Management, University of Portsmouth
Invited Discussions
2023 Invited as an industry speaker to the Materials Source Studio, Manchester (Fellowes and Agua fabrics)
2020 Invited to MMU to discuss the MECD project as part of the MMU redevelopment of their engineering building
2014 – 2018 Developing the Design and Fashion Business App for open and visit days.
2014 - 2018 Developed the Fashion Works at Manchester Web app (Fashion Small Online Course) for outreach and transitional students aged 14-17 years of age.
2013 – 2016 Represent the Design and Fashion Business Group, at INTO Manchester attracting international applications and enrolments to the School of Materials.
Conference organisation
2012 11th International CIRCLE Conference, University of Manchester
Expert reviewer for journals and publishers
Journal of Economics and Sociology
Journal of Consumer Behavior
Journal of Fashion Marketing and Management
Journal of Product and Brand Management
International Journal of Retail and Distribution Management
Journal of Economics and Sociology
Grants
DResme – Turing AI Bid 2022
CI Sandra Sampaio, Alejandro Gallego Schmid, Claudia Henninger, Songyi Yan £25,000
CHERIL Funding for scaffold to higher education 2015 £9,500
CHERIL Funding for Fashion SOC Development 2014 £15,000
Books
, 2023. 'The Palgrave Handbook of Interactive Marketing', Springer International Publishing.
Book Chapters
Suhluli, A., Vignali, G., Ryding, D., 2023. 'A Systematic Review of the Features and Functionalities of Mobile Applications (Apps) in the Fashion Industry'. In Advances in Marketing, Customer Relationship Management, and E-Services, pp. 1-25, IGI Global.
Shang, E., Vignali, G., Henninger, C., 2023. 'The Influence of Sensory Marketing on Consumers with Different Characteristics Regarding Physical Store Shopping'. In Springer Texts in Business and Economics, pp. 209-240, Springer International Publishing.
Zeng, N., Vignali, G., Ryding, D., 2023. 'Understanding the Application of AI-enabled Chatbots in Luxury Fashion Retailing'. In Springer Texts in Business and Economics, pp. 369-388, Springer International Publishing.
Zeng, N., Jiang, L., Vignali, G., Ryding, D., 2023. 'Customer Interactive Experience in Luxury Retailing: The Application of AI-Enabled Chatbots in the Interactive Marketing'. In The Palgrave Handbook of Interactive Marketing, pp. 785-805, Springer International Publishing.
Idrees, S., Vignali, G., Gill, S., 2023. 'Interactive Marketing with Virtual Commerce Tools: Purchasing Right Size and Fitted Garment in Fashion Metaverse'. In The Palgrave Handbook of Interactive Marketing, pp. 329-351, Springer International Publishing.
Jiang, L., Vignali, G., Doyle, S., 2023. 'The Evolution of the Applications of Influencers for Fashion Brands on Social Media'. In Springer Texts in Business and Economics, pp. 137-158, Springer International Publishing.
Reid, LF., Vignali, G., Barker, K., Idrees, S., Hann, H., 2023. 'Simulating the Synergistic Experiences of Customers in Show-Rooming and Web-Rooming Retail Channels'. In Springer Texts in Business and Economics, pp. 347-367, Springer International Publishing.
Idrees, S., Vignali, G., Gill, S., 2023. 'Sustainable Mass-Customisation Business Model by Incorporating Virtual Fitting Room Marketing Tools in Fashion E-Commerce: A Study of the Luxury Unstitched Market'. In Springer Texts in Business and Economics, pp. 259-285, Springer International Publishing.
Campaniolo, D., Vignali, G., Ryding, D., 2023. 'Enhancing Female Clothing Shopping Experience by the Use of the 3D Body Scanning Technology'. In Springer Texts in Business and Economics, pp. 321-345, Springer International Publishing.
Khorsand, DB., Wang, X., Ryding, D., Vignali, G., 2023. 'Greenwashing in the Fashion Industry: Definitions, Consequences, and the Role of Digital Technologies in Enabling Consumers to Spot Greenwashing'. In Springer Texts in Business and Economics, pp. 81-107, Springer International Publishing.
Jailani, N., Vignali, G., 2023. 'Understanding Social Media & Future Experience'. In Springer Texts in Business and Economics, pp. 411-441, Springer International Publishing.
Brandstrup, M., Dana, L-P., Ryding, D., Vignali, G., Caratù, M., 2023. 'Correction to: The Garment Economy'. In Springer Texts in Business and Economics, pp. C1-C1, Springer International Publishing.
Journal Articles
Lichy, J., Ryding, D., Rudawska, E., Vignali, G., 2023. 'Resale as sustainable social innovation: understanding shifts in consumer decision-making and shopping orientations for high-end secondhand clothing', Social Enterprise Journal.
Vignali, G., Li, E., Ryding, D., Caratù, M., 2020. 'Exploring the Role and Significance of Consumer Relationship Quality and Participation within Online Fashion Brand Communities', International Journal of Technology Transfer and Commercialisation, 1 (1), pp. 1-1.
Medarac, H., Vignali, G., Vignali, C., 2016. 'Improving relations between business strategy and marketing tactics', International Journal of Business and Globalisation, 16 (1), pp. 50-50.
Ryding, D., Vignali, G., Caratù, M., Wang, YY., Carey, R., 2016. '21st century luxury fashion retailers' marketing strategies for customer satisfaction: UK perspective', International Journal of Business and Globalisation, 16 (1), pp. 79-79.
Ryding, D., Vignali, G., Carey, R., Wu, M., 2015. 'The relative significance of product quality attributes driving customer satisfaction within the fast fashion market: a UK perspective', International Journal of Business Performance Management, 16 (2/3), pp. 280-280.
Vignali, G., 2014. 'The mix map modelling approach: research application - a thought for the service industry', International Journal of Business and Globalisation, 12 (1), pp. 75-75.
Vignali, G., Reid, L., 2014. 'Analysing consumer motivation towards purchasing fashion online', International Journal of Business and Globalisation, 13 (2), pp. 133-133.
Vignali, G., Zhao, J., Campaniolo, D., 2014. 'Analysing online shopping attributes to influence consumer purchasing for fashion products', International Journal of Business and Globalisation, 13 (3), pp. 387-387.
Vignali, C., Vignali, G., Ryding, DV., 2012. 'Discount retailing, a European test case for perceived value as a basis for shaping the firm's offer', International Journal of Business and Globalisation, 8 (2), pp. 239-239.
Vignali, G., Gordon, D., 2008. 'The Sunrise Economy: 24-hour Drinking Legislation in Leeds', Journal of Food Products Marketing, 14 (2), pp. 39-55.
Lisanin, MT., Vranesevic, T., Palic, M., Vignali, G., 2006. 'In search of a new marketing and sales strategy in the print media business: a Balkans case', International Journal of Entrepreneurship and Small Business, 3 (3/4), pp. 348-348.
Vignali, G., Mattiacci, A., 2006. 'Astley Bank and Savoiaa a comparative case study analysis of entrepreneurship in the hospitality industry in relation to the UK and Italy', International Journal of Entrepreneurship and Small Business, 3 (3/4), pp. 382-382.
Vignali‐Ryding, D., García Sánchez, J., Vignali, G., 2003. 'The delicatessen and speciality food market in the North West', British Food Journal, 105 (8), pp. 551-558.
Office Location
Room RG06
Grosvenor Building