Manchester Metropolitan University

Pentland Brands Chairman shares insights at Business Masterclass

Manchester Met Business School recently hosted Andy Rubin, Chairman of Pentland Brands for a Spring Masterclass, as part of our Postgraduate Masterclass Series. Andy Rubin is in the third generation of this family business, Pentland Brands, whose portfolio includes global brands such as Speedo, Canterbury, Berghaus, Ellesse and Mitre.

Andy gave an overview of his family company and its history before leading into the main content of ‘Building Brands In a ‘VUCA’ (Volatile, Uncertain, Complex and Ambiguous) world’. Business leaders and professionals attended the event alongside students providing a networking and learning opportunity from a sector-leading figurehead.

Pentland Brands as an organisation has a fascinating history and Andy’s ability to present it autobiographically gave it a very personal touch. He explained how the uncertainty of tomorrow in terms of technological advances makes today’s business unpredictable to navigate, emphasising the importance of flexibility and agility.

He also spoke about the extent to which an individual’s cyber footprint can reach and how it can be infiltrated from a branding perspective. Andy’s interactive approach absorbed the audience, who took full advantage of the opportunity to ask questions after the lecture.

The Postgraduate Masterclass Series is organised by Manchester Met in partnership with the Chartered Management Institute (CMI), offering students the opportunity to share the invaluable experiences of outstanding business leaders. Manchester Met Business School is delighted to have been working closely with CMI for several years, developing degrees that are relevant to the business environment, combining academic rigour with professional practice. The students benefit enormously from the relationship, accessing many of the CMI resources and gaining enhanced insights into the world of business during their studies.

Andy said "It was a great experience presenting the Manchester Met Masterclass on behalf of CMI. The two organisations are working well to bring employers, talented students and local business people together. The diversity of the audience led to great questions and challenges which made it an interactive session that hopefully brought some commercial reality into the lecture theatre."

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