Global Brands' portfolio includes market-leading products such as VK, Corky’s, Amigos Tequila Flavoured Beer, Kick Energy drink, Jungfrau herbal liqueur, Hooch Alcoholic Lemon Brew, Hooper's range of refreshingly British alcoholic beverages and Buddy's Bourbon Flavored Beer.
As part of the Advertising Management unit, students create a 30-second digital advert for use on the popular alcopop VK’s website and social media channels.
Students do this as part of a group, acting as an advertising agency, whereby they apply advertising theory, come up with advertising concepts and creatives, create storyboards and devise an effective communications campaign that aims to build further awareness of the VK brand in the student market.
Once all adverts are submitted, a judging panel will critique each advert and a winning concept could be considered by VK for execution.
Abigail McCabe, VK Brand Manager said “We were delighted here at VK to be asked to work with Manchester Met’s Advertising and Brand Management students, it’s always great to hear opinions directly from the target audiences mouth. The group were very enthusiastic and we’re looking forward to seeing the final results, some of the top pieces may even make it onto our official social media.”
Students will also need to critique a current alcoholic advertising campaign and develop their presentation skills when they come to pitch their VK campaign in front of their peers.
Angela Byrne, unit leader for the Advertising Management unit added: “Live client briefs help our students apply the advertising theory in a practical context and develop much sought after skills in areas including client management, project management and managing the creative process so that our graduates are work ready.”
The challenge will allow students respond to a creative brief, to consider the media used by the target market, as well as ensuring they adhere to the Global Brands’ corporate social responsibility and the Advertising Standards Agency alcohol promotion code.
Michelle Gledhill, Senior Lecturer in Marketing and Advertising said “We are delighted to be working with Global Brands on this challenging student project brief. Each year we invite brands and businesses to submit marketing and advertising briefs for our students to work on that really puts their creative skills to the test.”
If you are a business and have a project that could be suitable for our students, please see our Student Projects page for further details, or contact our Business and Public Engagement team at BPE@mmu.ac.uk.