Manchester Metropolitan University

Bringing creative tech expertise to Korea’s digital content

University’s AR & VR Hub agrees global deal

The MoU will help to promote the interactive and digital media sectors in the UK and South Korea

The MoU will help to promote the interactive and digital media sectors in the UK and South Korea

Britain's immersive technology companies can expand into South Korea thanks a new collaboration between Manchester Metropolitan University and a government body nurturing cultural content.

The University signed a Memorandum of Understanding (MoU) on March 2 with Gyeonggi Content Agency - based in Gyeonggi Province, close to the country’s capital Seoul - which fosters and supports the games, animation, movie and digital convergence industry in the Asian nation.

Supporting international business

Manchester Metropolitan will work with the Korean agency on joint VR and AR projects, providing opportunities for companies to access new business contracts through established partnerships and a knowledge of the paths to market in each country.

The overall aim of the MoU is to promote the interactive and digital media sectors in each organisation’s markets, which can bring broader economic and social benefits for both countries.

Dr Timothy Jung, Director of the Creative AR & VR Hub at Manchester Metropolitan, said: “We are delighted to have signed the MoU with Gyeonggi Content Agency which will enable UK and South Korean companies to expand their markets in our respective countries.”

“The partnership will see us work together to give businesses working in the field of immersive technology, opportunities to connect and conduct business development, investment and educational activities.”

“It also gives the University scope to continue developing our research in creative technology on an international scale while forging market-leading business links that will benefit our students and business partners.”

Professor Richard Greene, Dr. Timothy Jung and Chang-Hee Oh sign the MoU
Professor Richard Greene, Dr. Timothy Jung and Chang-Hee Oh sign the MoU

Developing research

Gyeonggi Content Agency is a public organisation dedicated to reinforcing the competitiveness of the culture content industry and, with agreements such as the MoU with Manchester Metropolitan, is contributing to economic growth through its support for the content industry.

Through the Creative AR & VR Hub, Manchester Metropolitan is supporting research and development across heritage, tourism, healthcare, sports, education, museum and retail. The new partnership with Gyeonggi Content Agency will enable the Hub to access cutting-edge technological research taking place in Korea.

Professor Richard Greene, Pro-Vice-Chancellor of Research and Knowledge Exchange at Manchester Metropolitan, attended the MoU signing and outlined the impact that it will have on the University’s research.

He added: “I am delighted to sign the MoU agreement which will add to the strength and investment that Manchester Metropolitan has already put into AR and VR.”

“This continuing work will link to other key research areas across the University including Future Economies, the School of Art Research Centre, Advanced Computational Science and Creative Writing, English Literature and Linguistics.”

Contributing to economic growth

The signing of the MoU also included a meeting with Nigel Jones from the Department of International Trade (DIT) Northern Powerhouse, to explore future collaborative trade and investment opportunities.

Chang-Hee Oh, Director of the Gyeonggi Content Agency, said: “We are excited to develop our collaborative partnership with the Creative AR & VR Hub at Manchester Metropolitan University.”

Moonyoung Kang, General Manager of the VR AR Cluster Centre at the Gyeonggi Content Agency, added: “We are delighted to have Manchester Metropolitan as a strategic partner in our global VR and AR alliance partnership. We look forward to working together in our global collaboration project."

The DIT and Gyeonggi Content Agency are supporting Manchester Metropolitan’s “4th International AR and VR Conference” on the 21st and 22nd June, which will bring together leading experts with international speakers and an exhibition of cutting edge AR and VR technologies. Find out more about the conference and book your place at

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