Manchester Metropolitan University Business School
Manchester Metropolitan University Faculty of Business and Law, in partnership with CMI and Greater Manchester Chamber of Commerce announce our Summer Postgraduate Masterclass by Andy Rubin, Chair, Pentland Brands Ltd “Building Brands in a Volatile, Uncertain, Complex and Ambiguous (VUCA) World” at Manchester Met Business School at 5.30-8.00pm, Wednesday, 1st May 2019
Who is Andy Rubin?
Andy Rubin, MA, MBA, is Chair of Pentland Brands Ltd. Andy is the third generation to lead the family’s brand management business. Andy read Law at Trinity College, Cambridge University and received an MBA from Harvard Business School. He is a Companion of the Chartered Management Institute and Vice President of the World Federation of the Sporting Goods Industry, an Honorary Professor at the Institute for Entrepreneurship and Enterprise Development at Lancaster University Management School and Chair of their Dean’s Council.
17.30 – 18.00 Registration and refreshments. Meet tutors, staff and other attendees over light refreshments. 18.00 – 18.15 Welcome from Dr Steven Rhoden, Head of Department for Marketing, Retail and Tourism, Faculty of Business and Law 18.15 – 19.15 Branding & Marketing Masterclass: Andy Rubin, Chairman, Pentland Brands Ltd “Building Brands in a VUCA World”
Join an exciting one-off masterclass on branding and marketing with the Chair of Pentland Brands Ltd. Pentland Brands is a UK based, private family owned brand management company, who are behind some of the world’s most well-known sports, outdoor and fashion brands. Pentland owns global brands Speedo, Canterbury, Berghaus, Ellesse and Mitre and is the global footwear partner for Lacoste and Karen Millen.
The Group is the majority shareholder in JD Sports Fashion plc, a multichannel retailer in sports, outdoor and fashion operating 1,500 stores, Pentland employs 41,000 people and sells its products in 190 countries. During the masterclass, you will learn about the importance of the 4P’s and more, brands, gaining consumer insight and operating in a VUCA world.