Manchester Metropolitan University

Work experience at world championships

Sports marketing students get 'head-start' in jobs market

SPORTS marketing management students picked up behind-the-scenes knowledge after helping elite athletes at the world men’s squash championships.

The students were offered valuable work experience at the AJ Bell World Squash Championships, held in Manchester, as player liaison officers to the game’s best of the best.

A trio of third-year undergraduates helped out at the global competition to learn how a major sporting event runs as they prepare for life after graduation, made possible thanks to mmuXchange which connects students with employers, as well as links with former students.

The aim is to help MMU graduates build their CVs and stand out from the crowd when they look to start a career in a competitive jobs market.

Work experience

Anne Thompson, senior lecturer, said: “They were given the opportunity to gain the experience prior to looking for a job.

“It’s really relevant experience and they get the opportunity to work at a world championship event which will look professional in terms of their CV. They were also part of a team with people that have gone through the same process as themselves who were able to pass on this valuable knowledge.

“It’s just a fantastic opportunity to give them a head-start in the jobs market and in the field they have aspirations to go into.”

Students Doyin Layade, Matthew Bradbury and George Kershaw are all doing the BA (Hons) in Sports Marketing Management, which is based in the new £75million Business School.

New skills

They helped out at the televised championships from October 26 to November 3, as the world’s best men’s squash players descended on the Manchester Central arena.

Student George Kershaw now has his eye set on working in sports media after he graduates, helped by the new skills he learned at the tournament.

“I found the involvement at the squash championship brilliant and it really gave me an insight into the line of work I wish to pursue,” he said.

“The Emilia Group was extremely helpful and provided me with much advice in broadcasting. I am very keen on the prospect of being involved in sports media in the future and believe this was a relevant stepping stone.

Sporting city

“I was able to pick up personal skills, being able to act under pressure and team work. The opportunities the course offers are great and I wouldn't look to change anything. “

It just one of three global sporting events the city is hosting in November, including the final of the Rugby League World Cup and the UCI Track Cycling World Cup at the Manchester Velodrome, part of the National Cycling Centre.

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