Manchester Metropolitan University

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Master’s degree for new generation of Sporting Directors

A MASTER'S degree in Sport Directorship has been launched at Manchester Metropolitan University for business executives and former sports professionals looking to take the next step in the industry as Directors of Sport.

The degree - the first of its kind in the UK - is backed by an exclusive advisory board of sporting and business alumni drawn from the England and Wales Cricket Board, the Professional Footballers’ Association and the Institute of Directors.

Leader, coach, manager

Steve Bainbridge, commercial academy director at Manchester Metropolitan University’s £75m Business School, said: “Until now, the dynamic multi-faceted role of the Director of Sport hasn’t been catered for with a specific qualification.

“Graduates from the programme will form part of an elite group with sport industry experience enabling them to be recruited to senior leadership positions in sport.”

The programme, which begins in September, is aimed at sports industry professionals. Unique to this qualification is the key role played by neuroscience in delivering excellence in leadership, personal development, innovation, and governance.

 ‘Benchmark qualification’

The course is delivered on a part-time basis with most candidates studying alongside their full-time jobs. There is a requirement to attend the University for some taught elements of the course. There are five units in total studied over two years, with each unit being taught at the Business School in three, two-day blocks of teaching.

Former England international Joe Royle, who was consulted on the course, said: “I passionately believe it will aid the development of the sports industry and fill a skills gap in the market which is becoming more and more vital.

“Sport has developed significantly in the last few years with experts predicting the global industry is set to be worth more than £85 billion by 2015. In 1995, I won the FA Cup with Everton with just seven back-room staff. Teams now have up to 50 staff working across a number of departments, so the role of the Sporting Director in managing talent and teams is absolutely invaluable.”

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