Manchester Metropolitan University

News story

Marketing and PR ‘ahead of the game’

PG students praised by industry bosses

Post-graduate students from marketing, PR, digital and advertising courses

CREATIVE industry leaders praised MMU students for being ‘ahead of the game’ during a special skill-developing event.

Managing directors from top media and creative agencies in the UK worked alongside 45 post-graduate (PG) students from digital, PR, advertising and marketing courses.

Partnerships with leading firms are helping to set MMU students apart by developing their repertoire of skills to give them a leading edge in employability. The event is part of the Creative Industries Cluster’s ‘Future Talent’ scheme to hone students’ talents.

They worked with the practitioners across a range of activities, including a competition brief which bagged them not only a cash prize, but a day in an agency.


Dr Jane Tonge, senior lecturer in Marketing Communications and cluster leader, said: “We have fantastic partnerships within industry and this gives us and our students unrivalled access to the leaders of the businesses they will soon be applying to.

“The skills students learn on our courses help to prepare them for life in the creative industries, whether agency or in-house, so they can step straight into working on marketing, advertising, public relations and digital campaigns, strategies and solutions.

“Supported by our internship schemes and strong focus on work experience, PG students graduate fully equipped to take advantage of such invaluable opportunities in the creative industries and gain an enviable head start in employability.”

Richard Roycroft, Trinity Mirror director and Manchester Publicity Association Chairman, said he was ‘proud to work in the same sector’ as the students.

“MMU seems to be ahead of the game when it comes to engaging with Manchester’s creative industry,” he added.


Jo Leah, managing director at PR firm Weber Shandwick, said: “The students were a credit to the University and really receptive and engaged.”

The cluster brings together like-minded academics and research students to explore a range of specialist subjects in the creative field, including public relations, reputation management, media relations, digital communications and leadership.

Next Story Agency link-up with PR course
Previous Story George Osborne launches business forum