Dr Costas Theodoridis is a Senior Lecturer in International Retail Marketing in the Department of Marketing, Retail and Tourism at Manchester Metropolitan University Business School (MMUBS). He has a first degree in Marketing from the Technological Educational Institution of Thessaloniki, a PgDip in Business and Management and an MBA (Marketing) from Nottingham Trent University, a MRes and a PhD in Retail Strategy (externally funded by the Greek State Scholarship Foundation) from Manchester Metropolitan University. He is an associate fellow of the Higher Education Academy and the Institute of Place Management and an Affiliate Member of the Chartered Management Institute. He is an external examiner for University of Cumbria and University of Derby. He has acted as an external adviser for a number of HE institutions in the UK and overseas. He is a visiting professor at the Helsinki School of Business and has held similar roles for other institutions overseas. He has supervised PhDs and has acted as a KTP advisor and supervisor. He is the International Lead for the Department of Marketing, Retail and Tourism.
How I’ll teach you
I am a dedicated advocate of research informed teaching and therefore in my lectures and seminars I bring in a lot of examples from my own research experience. My research involves fieldwork that has taken place in the UK and overseas and as a result I am commonly using case studies and examples of organisations I have research or consulted in the past.
Academic and professional qualifications
PhD in Retail Strategy, Manchester Metropolitan University
MRes, Manchester Metropolitan University
MBA, Nottingham Trent University
BA (Hons) Marketing, Technological Educational Institution of Thessaloniki (Greece)
2009-2014 Lecturer in Retail Management - University of Central Lancashire
Other academic service (administration and management)
Unit Leader for the L4 "Dynamic Business Digital Context"
Unit Leader for the L4 "Principles of Retailing"
Unit Leader for the L6 "International and Global Marketing"
I am also supervising UG, PG and PhD students and act as academic supervisor for Placement Students.
Greek (Native), English, Italian, German
Teaching & Research Supervision
Why study International Marketing and Retailing?
I have a practitioner background in Marketing Research, primarily in the retail sector. This sparked my interest to explore further how retail organisations are embedded in the societies. This is a very exciting area of research as you can meet very interesting people and investigate unique retail agglomerations and their impact on people and places.
As I have been involved in a number of international projects and activities, both as a practitioner and as an academic, I also have an interest in the internationalisation and globalisation of organisations and the ways the enter the international markets.
I am the Unit Leader for the Level 4 Principles of Retailing and Dynamic Business Digital Context and for the Level 6 International and Global Marketing. In addition to that I act as the academic supervisor for placement students and I supervise UG research projects.
Postgraduate supervision (completed/in progress)
I have completed the supervision of a researcher who worked on the identification of the strategic process in fashion SMEs during the recession. I am currently supervising two PhD students who do research in the area of place marketing and management.
External examiner roles
I am an external examiner for the Universities of Cumbria and Derby. In the past I held similar roles for the University of Wales, Staffordshire University, Middlesex University and I have also held advising roles for the University of East London and Leeds Beckett University.
Research Expertise, Publications & Grants
My major area of research expertise is the retail strategy and particularly the area of retail location and place. I have also published research on consumer behaviour, research methodology, and decision-making.
Costas is a Fellow of RKE. His research focuses on retail strategy with particular reference to the response of retailers to changing and uncertain environments. He has also published research in the areas of consumer behaviour, SME strategy, competitive intelligence and other marketing related fields.
I have worked in the past with colleagues from various HEI in the UK and overseas. At the moment I am working in projects with colleagues from Middlesex University, University of Central Lancashire, and the Aristotle University of Thessaloniki.
C. Theodoridis, D. Bennison (2009). Complexity theory and retail location strategy. International Review of Retail, Distribution and Consumer Research. 19(4), pp.389-403.
CD. Theodoridis, CV. Priporas (2009). Store choice in computer retailing: The case of home users in Greece. EuroMed Journal of Business. 4(1), pp.58-68.
CC. Theodoridis (2005). Does Corporate Strategy Constitute the Way to Achieve Corporate Competitiveness? The Case of SMEs. The Greek Academy of Business Administration Review. 3(2), pp.33-45.
CC. Theodoridis (2004). The Greek Market of Electrical Appliances - Factors Determining the Buying Behaviour of Greek Consumers. Academy Review of Greek Administration. 2(1), pp.39-47.
Chapters in books
C. Theodoridis (2014). A Phenomenological Case Study: Strategy Development in Small and Medium Retail Enterprises in Greece during Recession. In: SAGE Research Methods Cases. SAGE Publications, Ltd.,
L. Gatsoris, CV. Priporas, CC. Theodoridis (2014). Competitive Intelligence Organization in Practice: The Case of a Multinational Retailer. D. Vrontis, G. Sakka. In: Management Innovation, Entrepreneurship and Human Resource Management Practices: A Global Perspective. Newcastle Upon Tyne, UK: Cambridge Scholars Publishing,
CC. Theodoridis, C. Priporas (2013). Strategic Decision-Making During Uncertainty: Implications for SMEs. D. Vrontis, A. Thrassou. In: Innovative Business Practices: Prevailing a Turbulent Era. Newcastle Upon Tyne, UK: Cambridge Scholars Publishing,
C. Theodoridis Supporting Local Shopping Provisioning Through the Creation of a Sense of Place: The Role of Weak and Strong Ties in Networks. In: Proceedings of the 5th Corfu Symposium on Managing and Marketing Places. Corfu, Greece, 7/5/2018.
C. Theodoridis Supporting Local Shopping Provisioning Through the Creation of a Sense of Place: The Role of Weak and Strong Ties in Networks. 7/5/2018.
C. Theodoridis, O. Kayas Connecting place managers to places: The challenge of moving beyond tacit knowledge informed placemaking decisions. Corfu,
. Theodoridis, J. Lloveras (2017). Supporting local shopping provisioning through the creation of a sense of place: The role of (actor) networks and networking. In: Proceedings of the 4th Institute of Place Management International Conference. Manchester, 7/9/2017.
C. Theodoridis The Impact of Service Quality on The Patronage of Pharmacies During Economic Crisis: Evidence From a Pilot Study in Greece. In: Proceedings of 23rd International Conference on Recent Advances in Retailing and Consumer Services Science. Edinburgh, Scotland, UK, 4/7/2016.
C. Theodoridis, D. Bennison Self-Organisation as a Source of Competitive Advantage for Retail SMEs: A Case-Study from Greece. Vienna, Austria, 1/7/2012.
C. Theodoridis Greek Pharmacy Retailing in Transition: Some Preliminary Evidence. Thessaloniki, Greece, 13/6/2012.
C. Theodoridis, D. Bennison Exploring Strategic Decision-Making in Retail SMEs During Turbulent Times: A Greek Case Study. Parma, Italy, 1/7/2011.
C. Theodoridis, D. Bennison Complexity in Retail Organisations: An Empirically Informed Discussion With Particular Reference to Retail Location Strategy. Surrey, United Kingdom, 1/7/2009.
C. Theodoridis, CV. Priporas The Determinants of Customer Loyalty in the Mobile Telecommunication Sector in Greece. Marseille, France, 17/11/2008.
C. Theodoridis Retail Location Decision-Making Under Uncertainty: The Case of the Greek Retailing Sector. Saarbrucken, Germany, 1/7/2007.
E. Kamenidou, CV. Priporas, C. Theodoridis Are Really the Grocery End-Users Ready to Place Orders via Internet?. Thessaloniki, Greece, 1/6/2004.
C. Theodoridis Guest Editorial in International Journal of Retail & Distribution Management.
Expert reviewer for journals and publishers
I have reviewed for a number of International renowned journals including the Journal of Marketing Management, the Journal of Customer Behaviour the Journal of Retailing and Consumer Services, the Journal of Place Management and Development, the International Review of Retail and Distribution Management, Computers in Human Behavior and others.
I am also regularly reviewing for national and international conferences.
I did my PhD with the funding of the Greek State Scholarships Foundation (£40,000). I have recently been awarded £3,780 from the MMU Research Development Grant for my research on the decision-making process of the Town-Centre managers. I have also received funding from Erasmus+ (approx. €1,000) to participate to the Teaching Staff Mobility Scheme.
Engagement & Knowledge Exchange
Projects and initiatives
I have worked in a number of national and international marketing projects. Currently, I was involved as a KTP supervisor with a project that looked into the use of the big data consumer durables retail SMEs.
Media appearances or involvement
My work has appeared in the local and national media. I have commented the retail news for local newspapers, industry press, and national media including the BBC radio shows.
Awards, Honours & Distinctions
Visiting and honorary positions
Visiting Professor - Helsinki Business School
Visiting Professor - Aristole University of Thessaloniki
Panel member for the Greek Body for the Election of Faculty Members