Wendy Moran is a Senior Lecturer in Public Relations, specialising in communication across the local public services. Her background is in local government PR, which she has maintained through her Committee Membership of the Chartered Institute of Public Relations (CIPR) Local Public Services Group (LPSG). She has judged the national CIPR LPS awards and in 2015 was elected Chair of the Group.In 2017, Wendy became a Fellow of the CIPR in recognition of her contribution to industry.
Other academic service (administration and management)
Undergraduate and postgraduate lecturing and research supervision on PR and Marketing
Research Expertise, Publications & Grants
Wendy is currently undertaking doctoral studies investigating the role of the PR practitioner in local government
Books (authored/edited/special issues)
J. Brown, P. Gaudin, W. Moran (2013). PR and Communication in Local Government and Public Services. Kogan Page Publishers.
WL. Moran The Role of Local Government PR Practitioners. Academy of Marketing, Cardiff, United Kingdom, 1/7/2013.
WL. Moran The Role of Local Government PR. Manchester Metropolitan University, Manchester, United Kingdom, 1/3/2012.
WL. Moran (2015). Influence for Impact. CIPR, London, CIPR, London.
Engagement & Knowledge Exchange
Projects and initiatives
In 2009, Wendy launched 'Second Steps', the first accredited post grad programme for local government PR practitioners in the UK, in partnership with the Chartered Institute of Public Relations (CIPR) Local Public Services Group and MMU
As Chair of the CIPR Local Public Services Group in 2015, Wendy led a national research project examining the new challenges for public service communicators in the age of austerity. The report 'Influence for Impact' was launched at CIPR HQ in October 2015.
Awards, Honours & Distinctions
Prizes and awards
In 2017 Wendy became a Fellow of the Chartered Institute of Public Relations in recognition of her contribution to industry.
Membership of professional associations
Fellow of the Chartered Institute of Public Relations (CIPR)
Committee member of the CIPR Local Public Services Group (LPS)