I teach courses at undergraduate and postgraduate level. I aim to make sure my teaching is informed by current events and provides some key learning points and takeways that might allow students to see the world, or an aspect of it, a bit differently. Where appropriate, I also like to use in-class experiments to shed light on subjects such as consumer behaviour or research methods. The experiments do not always work, but we always learn something from them and it's usually entertaining!
Academic and professional qualifications
PhD University of Leeds (Geography)
Fellow of the Royal Geographical Society
Fellow of the Institute of Place Management
Visiting Professor, Higher School of Economics, Moscow & St Petersburg
2011-2016: Professor of Marketing, Alliance Manchester Business School
2006-2011: Senior Lecturer, Manchester Business School
1996-2006: Senior Lecturer, Manchester Metropolitan University Business School
Other academic service (administration and management)
Previous management roles include:
2012-2014: Head of Division, Marketing Operations Management and Service Systems at Manchester Business School.
2008-2011: Chair of the School Board, Manchester Business School.
2007-2010: Head of the Marketing Group, Manchester Business School.
Research Expertise, Publications & Grants
My research is focused principally on place marketing and management, with the work I have done in this area beginning back in the mid-1990s when I was part of a team of academics looking at the emergent topic of town centre management within the UK. Since then, I have continued to examine the complex interactions between places, spaces, and those who produce, manage and consume them, reflecting my academic training as a geographer. Recently completed studies have addressed issues such as stakeholder interactions in urban place partnerships, how litter affects people’s perceptions of space and crime, the potential role of smell in the marketing of places, and issues of commodification, scale and performativity in relation to urban toponymic inscription. Another strand of my research is concerned with management in higher education (HE), and I have undertaken recent work looking at the role of the impact bias in student evaluation, and investigating the challenge of contract cheating and essay mills.
I am also the Editor of the Journal of Place Management and Development, ranked 9th out of 122 Urban Studies journals in Scopus in 2016, and listed as 2* on the Chartered Association of Business Schools Academic Journal Guide (2018). My own work can be followed in a number of leading academic journals, including: Environment and Planning A,British Educational Research Journal, European Journal of Marketing, Journal of Environmental Psychology, Cities, Industrial Marketing Management,Journal of Business Research, Marketing Theory, Studies in Higher Education,Tourism Management and Urban Geography.
Over the last three years I have been engaged in research projects with some key external partners in the North West of England, including Manchester City Council and City Football Group. I am also involved in ongoing research collaborations with colleagues at Alliance Manchester Business School, Queen's University Belfast, and the Higher School of Economics in Moscow and St Petersburg, where I am a Visiting Professor.
Books (authored/edited/special issues)
V. Henshaw, K. McLean, D. Medway, C. Perkins, G. Warnaby (2018). Designing with Smell Practices, Techniques and Challenges. Routledge.
J. Evans, K. Bridson, J. Byrom, D. Medway (2008). Revisiting retail internationalisation: Drivers, impediments and business strategy. International Journal of Retail and Distribution Management. 36(4), pp.260-280.
D. Bennison, G. Warnaby, D. Medway (2007). The role of quarters in large city centres: a Mancunian case study. International Journal of Retail & Distribution Management. 35(8), pp.626-638.
S. Hogg, D. Medway, G. Warnaby (2004). Town centre management schemes in the UK: marketing and performance indicators. International Journal of Nonprofit and Voluntary Sector Marketing. 9(4), pp.309-319.
G. Warnaby, D. Medway (2004). The Role of Place Marketing as a Competitive Response by Town Centres to Out-of-town Retail Developments. The International Review of Retail, Distribution and Consumer Research. 14(4), pp.457-477.
J. Byrom, D. Medway (2004). Cyber Solutions to Remote Problems? Online Trading in British Overseas Territories – A Review and Research Agenda. The International Review of Retail, Distribution and Consumer Research. 14(1), pp.71-82.
S. Hogg, D. Medway, G. Warnaby (2003). Business improvement districts: an opportunity for SME retailing. International Journal of Retail & Distribution Management. 31(9), pp.466-469.
D. Medway, A. Alexander, D. Bennison, G. Warnaby (1999). Retailers’ financial support for town centre management. International Journal of Retail & Distribution Management. 27(6), pp.246-255.
GC. Warnaby, D. Medway, A. Alexander, D. Bennison (1998). Town Centre Management and Market Towns. Market Towns: Options for a Share in the Future. pp.18-19.
G. Warnaby, A. Alexander, D. Medway (1998). Town centre management in the UK: A review, synthesis and research agenda. The International Review of Retail, Distribution and Consumer Research. 8(1), pp.15-31.
P. Rees, D. Phillips, D. Medway (1995). The Socioeconomic Geography of Ethnic Groups in Two Northern British Cities. Environment and Planning A. 27(4), pp.557-591.
Chapters in books
D. Medway, G. Warnaby (2018). Designing smell into the consumer experience. In: V. Henshaw, K. McLean, D. Medway, C. Perkins and G. Warnaby. Designing with Smell: Practices, Techniques and Challenges. pp. 123-131. Routledge,
K. McLean, D. Medway, C. Perkins, G. Warnaby (2018). Introduction to Designing with Smell: Practices, Techniques and Challenges. In: V. Henshaw, K. McLean, D. Medway, C. Perkins and G. Warnaby (Eds.) Designing with Smell: Practices, Techniques and Challenges. pp. 1-4. Routledge,
G. Warnaby, R. Koeck, DJ. Medway (2017). Maps and tours as metaphors for conceptualising urban place representation for marketing/branding purposes. M. Kavaratzis, M. Giovanardi, M. Lichrou. In: Inclusive Place Branding: Critical Perspectives on Theory and Practice. Routledge,
D. Medway, D. Warnaby (2017). Multisensory place branding: A manifesto for research. In: A. Campelo (Ed.), Handbook on Place Branding and Marketing. pp. 147-159. Edward Elgar,
G. Warnaby, D. Medway (2017). Pretty vacant? Implications of neglect and emptiness for urban aesthetics and place branding. In: A. Campelo (Ed.), Handbook on Place Branding and Marketing. pp. 219-235. Edward Elgar,
K. Swanson, D. Medway, G. Warnaby (2017). “I love this place”: Tourists’ destination brand love’. In: A. Campelo (Ed.), Handbook on Place Branding and Marketing. pp. 88-107. Edward Elgar,
GC. Warnaby, D. Medway (2016). Ghost Fascias: Retail Corporate Identity Revenants in Urban Space. In: Advertising and Public Memory Social, Cultural and Historical Perspectives on Ghost Signs. Routledge,
CV. Steadman, E. Banister, D. Medway (2016). Inking Immortality: Exploring the Relations Between (Tattooed) Bodies, Time, and the Permanence/Change Dialectic. P. Moreau, S. Putoni. In: Advances in Consumer Research. pp.637-638.
D. Medway (2015). Rethinking place branding and the ‘other’ senses. In: Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions. Springer, pp.191-209.
G. Warnaby, D. Medway (2015). Rethinking the place product from the perspective of the service-dominant logic of marketing. In: Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions. Springer, pp.33-50.
G. Warnaby, D. Bennison, DJ. Medway (2013). The Management and Marketing of Archaeological Sites: The Case of Hadrian's Wall. In: Tourism and Archaeology: Sustainable Meeting Grounds. Walnut Creek, CA: Left Coast Press,
G. Warnaby, D. Bennison, D. Medway (2011). Branding a Roman frontier in the twenty-first century. In: Brands and Branding Geographies. pp.248-263.
G. Warnaby, D. Medway (2010). Semiotics and place branding: The influence of the built and natural environment in city logos. In: Towards Effective Place Brand Management: Branding European Cities and Regions. pp.205-221.
G. Warnaby, DJ. Medway, D. Bennison (2009). Hadrian's Wall - Marketing the Roman Frontier. C. Fill. In: Marketing Communications Interactivity, Communities and Content. Harlow: Pearson Education,
G. Warnaby, DJ. Medway (2002). Promoting Town Centre Retailing. C. Fill. In: Marketing Communications: Contexts, Strategies and Applications. Harlow: Pearson Education, pp.646-647.
GC. Warnaby, D. Medway, D. Moss, B. DeSanto (2001). The North West Towns’ Consortium: Public Relations and the Marketing of Place. In: Public Relations Cases: An International Perspective. Routledge,
D. Medway, G. Warnaby, J. Byrom, M. Grimmer, RA. Abushena Sustainability and Public Value in Higher Education: Assessing the Carbon Footprint of Academic Research Activity.
H. Bruce, J. Burton, M. Kaaristo, D. Medway, S. Rhoden Stop Messing About on the River! Value Co-Destruction in a Collective Service Context. In: Proceedings of The first Global Conference on Creating Value, De Montfort University, Leicester, 23rd-24th May 2018.. De Montfort University, Leicester, UK, 23/5/2018.
CV. Steadman, E. Banister, D. Medway (2017). Developing a Temporalised Understanding of the Body in Consumer Culture. Stockholm, Sweden, 1/1/2017.
CV. Steadman, E. Banister, D. Medway (2017). Vilifying Vulnerability?: An Ethnographic Exploration of the Relations Between Bodies, Temporality, (Im)mortality, and Consumer Culture. Manchester, UK, 1/1/2017.
GC. Warnaby, D. Medway Heritage Branding - Asset or Liability. York, UK, 1/7/2016.
C. Steadman, E. Banister, DJ. Medway (2016). Inking Immortality: Exploring the Relations Between (Tattooed) Bodies, Time, and the Permanence/Change Dialectic. In: Advances in Consumer Research. pp.637-638.
CV. Steadman, E. Banister, D. Medway (2016). Who Wants To Live Forever? Exploring The Entanglements Between Bodies, Time, and Consumption Practices. Newcastle, UK, 1/1/2016.
L. Donlan, P. Crowther, D. Medway (2015). The Evolution of B2B Sponsorship Activation: From Corporate Hospitality to Experiential Sponsorship Activation. Leuven, Belgium, 26/5/2015.
C. Parker, DJ. Medway, S. Roper Place marketing and rubbish: How litter reduces place attitude. Poznan university of Economics, Poland, 6/5/2015.
C. Parker, DJ. Medway, D. Matthews Portrait of a village: The Happy Valley - making sense of place development through reflecting on a local history of Bollington. Poznan University of Economics, Poland, 6/5/2015.
GC. Warnaby, K. Swanson, D. Medway How to Capture Tourists' Love for a Place: Methodological and Technological Solutions. Portland, OR, 1/1/2015.
GC. Warnaby, R. Koeck, D. Medway Maps and Tours as Metaphors for Conceptualising Urban Place Representation for Marketing/Branding Purposes. Leicester, 1/1/2015.
GC. Warnaby, D. Medway Landmarks, Logos and the Branding of Places. Middlesbrough, 1/1/2015.
CV. Steadman, E. Banister, D. Medway (2015). Temporality Matters: Exploring the Entanglements Between Ageing (Tattooed) Bodies, Temporalities, and Narratives with Paul Ricoeur. Edinburgh, UK, 1/1/2015.
DJ. Medway, C. Parker, S. Roper Establishing a casual relationship between litter, place, space and perceptions of crime. Bournemouth University, 7/7/2014.
CV. Steadman, E. Banister, D. Medway (2014). Temporal Bodies: Exploring How Tattoo Consumers Negotiate the Intricate Permanence/Impermanence Dialectic. British Library, UK, 1/1/2014.
A. Goatman, DJ. Medway Rethinking large class sizes and the student and staff experience. Nottingham, UK, 23/4/2013.
DJ. Medway, G. Warnaby Taking the air? Amelling he smokestacks? Olfactory branding and the city. University of York, 4/4/2013.
D. Medway, G. Warnaby, J. Pal Place management, marketing and branding: a Manchester Perspective. The Business of Place: Critical, Practical and Pragmatic Perspectives. Manchester Metropolitan University, 13/2/2013.
GC. Warnaby, J. Elms, D. Medway, L. Sparks Classifying and Conceptualizing Retail Markets. Nashville, 1/1/2013.
GC. Warnaby, V. Henshaw, C. Perkins, D. Medway Recording Smell in the City: An Online Crowd-Sourced Wold Smell Map. Berlin, 1/1/2013.
G. Warnaby, DJ. Medway, L. Sparks, J. Elms A contemporary perspective of periodic markets in the UK. University of Edinburgh, 3/7/2012.
GC. Warnaby, D. Medway 'Street Markets as an Opportunity for Retail Revitalisation'. Manchester Business School, Manchester, UK, 1/1/2012.
GC. Warnaby, D. Medway 'The Story of a Qualitative Project - From Idea to Publication'. University of Southampton, Southampton, UK, 1/1/2012.
DJ. Medway, G. Warnaby Place brand names: Critical perspectives and strategic futures. University of Liverpool, 5/7/2011.
DJ. Medway, G. Warnaby, R. Firth, D. Bennison How big is your footprint? Doing geographical research in a carbon neutral context. University of Manchester, 26/8/2009.
GC. Warnaby, D. Bennison, D. Medway The City and the Wall: Fragmentation and Coalescence of the Place Product. Berlin, 1/1/2008.
GC. Warnaby, D. Bennison, D. Medway Fissures in the Place Product: The Challenges for Marketing Management. London, UK, 1/1/2008.
GC. Warnaby, D. Bennison, D. Medway The Role of SME Retailers in Locational Differentiation: Evidence fom Secondary Retail Destinations in the UK. Saarbrucken, 1/1/2007.
GC. Warnaby, D. Medway, S. Dharni Strategies for the Demarketing of Places: Evidence from the UK. Amsterdam, 1/1/2007.
GC. Warnaby, D. Medway Changing Patterns of Resource Attraction in UK Urban Management Initiatives: Marketing Implications. London, UK, 1/1/2006.
GC. Warnaby, D. Medway Demarketing and the Place 'Brand'. Manchester, UK, 1/1/2006.
GC. Warnaby, D. Medway BIDding Goodbye to TCM? Marketing Implications of Changing. London, UK, 1/1/2006.
GC. Warnaby, A. Hallsworth, D. Leaver, D. Medway Partnership and the City Centre: Attitudes to Safety in Manchester City Centre. Manchester, UK, 1/1/2004.
GC. Warnaby, J. Byrom, D. Medway Combating Rurality at Global, National & Local Scales: Retail Businesses on the. Plymouth, UK, 1/1/2001.
GC. Warnaby, S. Hogg, D. Medway Marketing Town Centre Management using KPI's. Tilburg, 1/1/2001.
GC. Warnaby, D. Medway 'Marketing for Town Centre Management'. Association of Town Centre Management, Oldham, UK, 1/1/2001.
GC. Warnaby, J. Byrom, D. Medway Towards a Typology of Rural Retailing Strategies: Evidence from the Uists. Cardiff, UK, 1/1/2001.
GC. Warnaby, D. Medway Competitive Responses by Town Centres to Off-Centre Retail Developments. Manchester, UK, 1/1/2000.
S. Hogg, DJ. Medway (2000). Key Performance Indicators in Town Centre Management. Manchester Metropolitan University,Department of Retailing & Marketing, Manchester Metropolitan University Business School.
DJ. Medway, A. Alexander, D. Bennison, G. Warnaby (1998). Retailer Involvement in Town Centre Management
Research Report 98/1. MMU
J. Kloudová, D. Medway, J. Byrom (2004). Marketing in Czech firms: 1999-2003. Management Research News. 27, 43-55.
J. Byrom, D. Medway, G. Warnaby (2003). Strategic alternatives for small retail businesses in rural areas. Management Research News. 26, 33-49.
G. Warnaby, DJ. Medway (2002). Town Centre Management and Marketing. 71, 174-176.
H. Ballantyne, DJ. Medway, P. Jones (2001). CCTV and Town Centre Regeneration. 70, 218-219.
S. Hogg, DJ. Medway, J. Harvey (2000). Measuring the Effectiveness of Town Centre Management. 69, 117-119.
DJ. Medway, A. Alexander, D. Bennison, G. Warnaby (1999). Money Answereth All Things?. 68, 89-91.
I am part of a team of researchers, based within the Institute of Place Management (IPM) at Manchester Metropolitan University, who are currently working on a £1m project, co-funded by Innovate UK, the UK's innovation agency. The project is entitled: "Improving the customer experience in retail: Bringing big data to small users", and it aims to improve the customer experience on the UK High Street.
Led by retail intelligence specialists (Springboard), this project is a partnership between the IPM and retail and IS researchers (Manchester Metropolitan University), big data and computing experts (Cardiff University), technology designers and usability experts (MyKnowledgeMap), retail property owners/managers (BCSC, New River Retail and National Association of British Market Authorities), retailers and pop-up (National Market Traders Federation and PinPointer), High Streets (Ayr, Ballymena, Bristol, Congleton, Holmfirth, Morley and Wrexham) and policy experts (Association of Town and City Management). Further details on the project can be found here: http://placemanagement.org/research/bringing-big-data-to-small-users/