When I'm not at Uni, you'll find me (in no particular order), getting absorbed in a TV crime drama, swimming, escaping in The Portico Library, reading for work and for pleasure (usually digital human or crime novel-related), out for dinner with friends, posting pictures on Instagram, losing myself in a gallery and generally siezing the day.
Why do I teach?
Teaching for me is centred around what I like to call the '3 Cs' - igniting Curiosity, encouraging Critical Thinking and developing effective Communicators. I subscribe to this wholeheartedly and aim to encourage you to embrace it too.
Words of wisdom
Never assume the obvious is true. (William Safire)
How I’ll teach you
As interactively and as practically as I can. For me, it's about igniting your curiosity, encouraging you to think critically and ensuring you can communicate effectively.
Academic and professional qualifications
2016: MSc (Distinction) Media Psychology, University of Salford
1990: BA (Hons) Humanities with Modern Foreign Languages, London Metropolitan University
Passionate about interactive media, I blend media psychology practice with a wealth of traditional and digital marketing experience, developed over 20 years working with Blue Chip brands and creative agencies.
I'm an award-winner in external and internal communications and I’ve successfully lead and devised strategy and campaigns for a range of B2B and B2C brands in the UK, Europe, USA and the Far East including British Airways, Airtours plc, PetSafe International and Stagecoach Group plc. I’m a passionate advocate of, and practitioner in digital media, user-centred design and behavioural insight. I actively research and plan ways for brands to embrace and exploit customer insight and digital platforms for lead generation, conversion rate optimisation and revenue growth. I deliver workshops for brand growth based on the Stategyzer methodology.
Teaching & Research Supervision
Why study Digital Brand Strategy / Digital Human Behaviour ?
Today, in-house marketers and agency executives alike need to champion and drive customer-centricity. Which means they need to be able to understand customer needs, motivations and behaviours in a digital branding and marketing context. This is key to creating exceptional brand engagement in B2C and B2B marketing, rather than run-of-the-mill experiences.
So if, like me, you have an insatiable curiosity for researching and identifying what makes digital humans tick and applying that knowledge in a strategic context, then you'll enjoy my lectures, workshops and tutorials. We'll explore the cognitive and emotional drivers of brand engagement and we'll apply them. Current case studies and creative interaction come as standard!
2019 (ongoing) Programme Leader, MSc Digital Marketing Communications
2019 Unit Leader, Consumers in the Digital Environment (L7)
2018 (ongoing) UG Dissertation Supervisor, PG Dissertation Supervisor
2017 (ongoing) Unit Leader, BigAgency (Level 5)
2018 (ongoing) Unit Leader, Rich User Experience (L7)
Unit Leader, Lecturer & course designer, Rich User Experience (Level 7): Explore the nature and impact of rich user experiences online. How to create a rich user experiences that will connect positively and persuasively with customers.
Unit Leader, Lecturer & course designer, Consumers in the digital environment, (Level 7): explore the nature of the digital human and how this impacts and influences marketing strategy, user and customer experience.
Postgraduate supervision (completed/in progress)
MSc Digital Marketing f/t and p/t: Masters dissertation students
Research Expertise, Publications & Grants
Digital Human Behaviour, Digital Brand Engagement, Interactive TV, Interactive Storytelling