I am a senior lecturer and programme leader on the CMDA retail apprenticeships. I have previously worked at Alliance Manchester Business School as a researcher where I also completed my PhD and spent 5 years as a management/destination consultant at Colliers International working on a variety of place related projects. I have been at MMU, first as an Associate Lecturer and now as a senior lecturer for about 5 years. I am also research active and my research have covered a wide variety of topics such as International Business, qualitative research methods, events management, consumer behaviour and place management. My current research aims to combine my commerical experience in place management with retailing topics.
Outside of work I am a mum of two and keen runner (mostly running away from the kids!).
Why do I teach?
I have a wide variety of teaching experience at undergraduate and masters level and also on the apprenticeship programmes. I have taught research methods, consumer behaviour, strategic marketing management, advertising management to name but a few areas. I teach because I enjoy being able to pass on my experience to others in the hope that it will be useful to students somewhere down the line. I am passionate about the idea of teaching others to teach themselves as independent learners as this is a skill that is valuable whatever career students eventually choose.
Words of wisdom
When things get too much lock yourself in a cupboard and eat cake! I defy anyone not to feel better following this advice:)
How I’ll teach you
My teaching style is quite methodical, I tend to use quite a lot of theory which I hope to present in an accessible and enjoyable way. I aim to be approachable as a lecturer and provide as much support as is feasible in order to help students to engage and understand the teaching material.
Academic and professional qualifications
PhD, MSc, BA (Hons)
Senior Analyst - Colliers International, Destination and Development Consulting
Researcher, Manchester Business School, The University of Manchester
Teaching & Research Supervision
Why study CMDA Retail Apprenticeships?
Enchance your career prospects or promotion prospects whilst studying on the job. You will gain a mix of practical and academic traning on the programme which will enchance the way you view your current role and enrich your experience of it. You will also develop your own personal knowledge and education in the process. We work closely with employers and students are supported via these processes as well as by lecturers and dedicated skills coaches. Assignments and workshops are planned around work commitments to fit in with students everyday life.
R. Firth, PN. Ghauri (2010). Multinational enterprise acquisitions in emerging markets: linkage effects on local firms. European J. of International Management. 4(1/2), pp.135-135.
PN. Ghauri, R. Firth (2009). The formalization of case study research in international business. der markt. 48(1-2), pp.29-40.
Chapters in books
D. Medway, G. Warnaby, J. Byrom, M. Grimmer, R. Abushena (2019). How far would you go?: Assessing the carbon footprint of business travel in the context of academic research activity. A. Lindgreen, N. Koenig-Lewis, M. Kitchener, J. Brewer, M. Moore, T. Meynhardt. In: Public Value: Deepening, Enriching, and Broadening the Theory and Practice. Routledge, pp.336-350.
D. Privitera, R. Abushena (2018). The home as a consumption space: promoting social eating. In: Case Studies in Food Retailing and Distribution. Woodhead Publishing,
RA. Abushena, PN. Ghauri, R. Firth (2011). The Impact of Foreign Direct Investment on Local Firms: Western Firms in Emerging Markets. R. Ramamurti, N. Hashai. In: The Future of Foreign Direct Investment: Essays in Honor of Yair Ahroni.
A. Khan, T. Pusaksrikit, R. Abushena How Religious Minority Groups Engage in Diasporic and Dominant Consumption Rituals: The Case of British Muslims Participating in Eid and Christmas in the UK, Royal Banking Institute Research Seminar,.
RA. Abushena (2011). The Impact of Foreign Direct Investment on Local Firms: European Firms in Emerging Markets. Molle, 17/5/2011.
DJ. Medway, G. Warnaby, R. Firth, D. Bennison How big is your footprint? Doing geographical research in a carbon neutral context. University of Manchester, 26/8/2009.
RA. Abushena (2006). Linkage Effects of MNE Operations in Asia. Manchester, United Kingdom, 1/12/2006.
RA. Abushena (2006). Multinational Enterprise Acquisitions in Emerging Countries: The Impact of Corporate Strategy and Structure on Linkages with Local Companies. Manchester, United Kingdom, 1/5/2006.
RA. Abushena (2006). Multinational Enterprise Acquisitions in Emerging Countries: The Impact of Corporate Strategy and Structure on Linkages with Local Companies. Manchester, United Kingdom, 7/4/2006.
Engagement & Knowledge Exchange
Projects and initiatives
DRE research scheme
Previously a senior analyst for destination/management consultancy