Cathy was the Principal Researcher and Director for two £3.5m+ EU part-funded projects. AGORA, which aimed to bring the principles of social enterprise to town and other place management partnerships and REN, which aimed to promote and protect diversity in the independent retail sector. She is the recipient of two research prizes and is an ad-hoc reviewer for the European Journal of Marketing, International Journal of Bank Marketing, Journal of Applied Management Studies, Academy of Marketing, American Marketing Association and Sage Publications Limited. Cathy has been an academic advisor and contributor to the All Party Parliamentary Small Shops Group and the All Party Parliamentary Group for Town Centre Management.
Other academic service (administration and management)
Cathy is Professor of Marketing and Retail Enterprise at Manchester Metropolitan University Business School, where she leads and contributes to a number of commercial and research projects, in the areas of retailing, marketing and place management. She is also Director for the Institute of Place Management (IPM) , the professional institute for all those involved in making places better. Cathy is also Editor-in-Chief of the Journal of Place Management and Development, published by Emerald Group Publishing Ltd and is Visiting Professor of Retailing and Place Management at the University of the Arts, London and Visiting Professor of Marketing at University of Glamorgan.
Research Expertise, Publications & Grants
Place Management and Marketing Branded Litter Independent Retailing
C. Mumford, C. Parker, N. Ntounis, E. Dargan Footfall Signatures and Volumes: Towards a Classification of UK Centres. Environment and Planning B: Planning and Design.
A. Kalandides, S. Millington, C. Parker, S. Quin (2016). Shopping districts and centres, markets, neighbourhoods, public squares, and urban gardens: Reflecting upon place management practice in Berlin. Journal of Place Management and Development. 9(3), pp.351-359.
C. Parker, S. Roper, D. Medway (2015). Back to basics in the marketing of place: The impact of litter upon place attitudes. Journal of Marketing Management. 31(9), pp.1090-1112.
C. Parker, N. Ntounis, S. Quin, I. Grime (2014). High Street research agenda: Identifying High Street research priorities. Journal of Place Management and Development. 7(2), pp.176-184.
C. Parker, T. Anthony-Winter, D. Tabernacle (2003). Learning by stealth: Introducing smaller retailers to the benefits of training and education in Barnet. International Journal of Retail & Distribution Management. 31(9), pp.470-476.
R. Anne Schmidt, C. Parker (2003). Diversity in independent retailing: Barriers and benefits – the impact of gender. International Journal of Retail & Distribution Management. 31(8), pp.428-439.
R. Hudson-Davies, C. Parker, J. Byrom (2002). Towards a healthy high street: Developing mentoring schemes for smaller retailers. Industrial and Commercial Training. 34(7), pp.248-255.
J. Byrom, C. Parker, J. Harris (2002). Towards a healthy high street: Identifying skills needs in small independent retailers. Education + Training. 44, pp.413-420.
C. Parker, BP. Mathews (2001). Customer satisfaction: Contrasting academic and consumers’ interpretations. Marketing Intelligence & Planning. 19(1), pp.38-44.
C. Parker, S. Worthington (2000). When lemonade is better than whisky: Investigating the equitableness of a supermarket's reward scheme. International Journal of Retail & Distribution Management. 28(11), pp.490-498.
J. Byrom, J. Harris, C. Parker (2000). Training the independent retailer: An audit of training needs, materials and systems. Journal of European Industrial Training. 24(7), pp.366-374.
C. Johnson, BP. Mathews (1997). The influence of experience on service expectations. International Journal of Service Industry Management. 8(4), pp.290-305.
Chapters in books
CR. Parker (2012). The Concept of Place Management in the UK and Beyond. In: Quartiersmitten, Bausteine fur die Entwicklung und das Maangement von Stadteilzentren. Stuttgart, Germany: University of Stuttgart,
C. Steadman, G. Roberts, S. Millington, C. Parker Towards an anatomy of district centres. Corfu, 6/5/2019.
AE. Hall, A. Conway, P. Betts, C. Parker (2017). Connected Students and Decisions to Select Their University. In: Proceedings of the ICCMI Conference. Greece, 1/6/2017.
CR. Parker, E. Dargan, NF. Ntounis, S. Quin Radical marketing and the UK High Street: A new typology of towns. Newcastle Business School, Newcastle, UK, 4/7/2016.
AE. Hall, A. Conway, P. Betts, C. Parker (2016). From Economic Man to Connected Consumers. In: Proceedings of the ICCMI Conference. Crete, Greece, 22/6/2016.
C. Parker, S. Quin, N. Ntounis, S. Millington, D. Medway, et al.C. Urquhart, E. Dargan, BJ. Keegan. (2016). Improving the customer experience in retail locations: The Game of Towns. Dublin Institute of Technology, 27/4/2016.
C. Parker, DJ. Medway, D. Matthews Portrait of a village: The Happy Valley - making sense of place development through reflecting on a local history of Bollington. Poznan University of Economics, Poland, 6/5/2015.
C. Parker, DJ. Medway, S. Roper Place marketing and rubbish: How litter reduces place attitude. Poznan university of Economics, Poland, 6/5/2015.
CR. Parker, G. Roberts, J. Byrom Place Branding: A Tautology. Berlin, Germany, 20/1/2011.
CR. Parker Place Marketing, Place Management in Practice. University of Cassino, Cassino, Italy, 24/10/2010.
CR. Parker The Role of Retail in Regeneration. The New Statesman, Manchester, UK, 27/9/2010.
CR. Parker Place Making, Maintenance and Marketing. City of Greater Geelong, Geelong, Australia, 27/10/2009.
CR. Parker Place Management. City of Portimao, Portimao, 24/6/2009.
CR. Parker Small Retail Seminar. Department for Trade and Industry, London, UK, 1/2/2009.
CR. Parker Metro-Makeover: The Changing Face of Downtown, Community-Led Regeneration of Small UK Bids. International Downtown Association, Calgary, Canada, 12/9/2008.
S. Roper, CR. Parker Negative Influences Upon Brand Evaluations: The Litter Effect. 9/9/2008.
CR. Parker, S. Campin The Australian Place Management Sector. 9/9/2008.
S. Roper, CR. Parker The Rubbish of Marketing. 9/9/2008.
CR. Parker, S. Campin International Survey of the Place Management Sector. 9/9/2008.
CR. Parker, JA. Coca-Stefaniak Local Shops for Local People: Localisation as a Business and Marketing Strategy for Small Retailers in Scotland and Spain. 9/9/2008.
CR. Parker Place Management Skills and Support. International Downtown Association, New York, USA, 1/9/2008.
JA. Coca-Stefaniak, CR. Parker, P. Rees Local Shops for Local People: Localization as a Business and Marketing Strategy for Small Retailers in Scotland and Spain. Robert Gordon University, Aberdeen, UK, 7/7/2008.
CR. Parker Branded Litter. Keep Australia Beautiful, Hobart, Tasmania, 7/12/2007.
CR. Parker Branded Litter, Keep Australia Beautiful. Hobart, 1/5/2007.
CR. Parker Australian Mainstreet Association. Australian Mainstreet Association, Melbourne, 1/3/2007.
CR. Parker The AGORA Project: Bottom-Up Approaches to Place Management. All Party Parliamentary Town Centre Management Group, Palace of Westminster, UK, 1/6/2006.
CR. Parker Deputacion Provincial de Pontevedra. Pontevedra, Spain, 1/2/2006.
CR. Parker Town Centre Management in the UK. Centres Urbans i de Comerc d'Europa, Granollers, Spain, 1/1/2006.
GC. Warnaby, C. Parker Butchers and Bakers but no Candlestick Makers: UK Independant Retailers Perceptions of their Strengths. Dublin, Ireland, 1/1/2005.
CR. Parker Retail Round Table. City and Guilds, London, UK, 1/6/2003.
GC. Warnaby, C. Parker, A. Hallsworth Building a Retail Enterprise Network: People, Partnerships & Policy. Manchester, UK, 1/1/2003.
CR. Parker Launch of Retail Training Network. States of Jersey Government (Economics Unit), Jersey, UK, 1/1/2002.
AD. Byrne, C. Parker Myth Placed Loyalty. Stirling, Scotland, 1/1/1999.
S. Millington, G. Roberts, C. Steadman, C. Parker, S. Quin, et al.N. Ntounis.Vital and Viable Manchester District Centres. , Manchester City Council.
S. Millington, G. Roberts, C. Steadman, N. Ntounis, C. Parker, et al.S. Quin.Vital and Viable Chorlton.
S. Millington, G. Roberts, C. Steadman, C. Parker, S. Quin, et al.N. Ntounis.Vital and Viable Withington.
E. Cotterill, J. Grail, C. Mitton, N. Ntounis, C. Parker, et al.S. Quin, D. Smith, C. Steadman, G. Warnaby.A state-of-the-art review of Business Improvement Districts in the UK: Setting the agenda for policy, practice and research. Institute of Place Management, The BID Foundation.
C. Parker, S. Millington, G. Roberts, C. Steadman, S. Quin, et al.N. Ntounis.Vital and Viable Harpurhey. Manchester: Institute of Place Management, Manchester City Council.
C. Steadman, C. Parker, C. Urquhart Bringing Big Data to Small Users: Dashboard Usability Report. , My Knowledge Map.
S. Millington, N. Ntounis, C. Parker, S. Quin, G. Roberts, et al.C. Steadman.High Street 2030: Achieving change. , Ministry of Housing, Communities, and Local Government.
C. Parker, S. Millington, G. Roberts, C. Steadman, S. Quin, et al.N. Ntounis. (2018). Vital and Viable Gorton. Manchester: Institute of Place Management, Manchester City Council.
C. Parker, S. Millington, G. Roberts, C. Steadman, S. Quin, et al.N. Ntounis.Vital and Viable Northenden. , Manchester City Council.
C. Parker, N. Ntounis, C. Steadman, D. Medway (2017). Vital and Viable Neighbourhood Centres Parts I and II. , Manchester City Council.