I am Founder and Director of the Creative AR & VR Hub at Manchester Metropolitan University, UK. I have been involved in a number of funded AR & VR research projects at national and international level and currently, I am managing various Augmented Reality and Virtual Reality Projects in the Tourism and Creative Industry. I am an advisor of BirdHIVE VR & Drone project led by Lake District National Park. I am renowned for my work in Augmented Reality and Virtual Reality and my research work has been covered by Manchester Evening News, TechNorth, VRFocus, TechRadar, Independent, Huffington Post and I am a regular invited & keynote speaker in major international conferences. I am the Conference Chair of International AR & VR Conference 2017 & 2018 in Manchester, UK.
Teaching & Research Supervision
Why study ?
Postgraduate supervision (completed/in progress)
I have six PhD completions and one MPhil completion as a member of the supervisory team.
PhD Completions (7)
Jebril Alhelalat: e-Relationship value management in the hotel industry. An empirical application in classified hotels in Petra, Jordan (2010). PhD
Moses Akintayo: A model of information technology adoption and usage: A critical investigation of upscale hotels in Nigeria (2013). MPhil
Mandy Leue: Hotel guests’ acceptance of social media networks as customer relationship management channels (2013). PhD (Director of Studies)
Willy Legrand: Brand Loyalty: The effect of satisfaction, trust and commitment in relationships on repeat purchase intention in hospitality business-to-business sector (2013). PhD (Director of Studies)
Dario tom Dieck: Critical Success Factors (CSFs) in UK Luxury Hotels (2015). PhD
Dai-In Han: The development of a QFD model for the implementation of a mobile Augmented Reality (AR) tourism application in the context of Urban Heritage (2016). PhD (Director of Studies)
Ella Cranmer: Augmented reality (AR) business model in rural cultural heritage tourism destination (2018). (Director of Studies)
Current PhD supervisions (6)
I am currently supervising 6 PhD students (4 Director of Studies), whose work covers evaluation of information systems in UK hotels, mobile-based Augmented Reality in heritage tourism, Augmetned Reality business model, Mixed Reality multi-sensory marketing and authentic tourist experience through Virtual Reality.
Efstathios Georgiadis: A critical evaluation of information systems used by employees in the 4-star full service hotel sector in the UK. (Director of Studies)
Paraskevi Fountoulaki: Relationship dynamics between British and German tour operators and Greek SME hotel organisations. (Director of Studeis)
Pasi Tuominen: Measuring the effects of multi-sensory stimuli in the mixed reality environment for tourism value creation. (Director of Studies)
Natasha Moorhouse: Augmented reality and virtual reality retail experience in smart tourism. (Director of Studies)
Christos Pantelidis: Exploring Authentic Tourist Experience within the Virtual Reality Environment.
Nikolaos Tsioumas: Virtual reality for mental health.
External examiner roles
PG Tourism & Hospitality Management, Edinburgh Napier University (2017-2020)
UG Tourism Management, Chichester University (2010-2014)
Research Expertise, Publications & Grants
My current research focuses on the application of mobile and wearable Augmented Reality, Virtual Reality, Mixed Reality retail experience, Internet of Things (IoTs), multi-sensory experience in cultural heritage tourism, smart city and smart tourism. Other research interests include social media, mobile marketing and Cittaslow & Slow Food Movement.
Books (authored/edited/special issues)
TH. Jung, MC. tom Dieck (2017). Augmented Reality and Virtual Reality: Empowering Human, Place and Business. http://www.springer.com/gb/book/9783319640266: Springer International Publishing.
D. Sohn, H. Jang, TH. Jung (2015). Go Slow and Curvy: Understanding the Philosophy of the CittaslowSlowcity Phenomenon. Springer International Publishing.
M. Bastiaansen, X. Lub, O. Mitas, T. Jung, M. Passos Acenção, et al.H. Han, T. Moilanen, B. Smit, W. Strijbosch. (2019). Emotions as core building blocks of an experience. International Journal of Contemporary Hospitality Management. 31,
T. Jung, EM. Ineson, C. Hains, M. Kim (2013). Contributors to hospitality students' knowledge enhancement. Journal of Hospitality, Leisure, Sport & Tourism Education. 13, pp.97-106.
EM. Ineson, T. Jung, C. Hains, M. Kim (2013). The influence of prior subject knowledge, prior ability and work experience on self-efficacy. JOURNAL OF HOSPITALITY LEISURE SPORT & TOURISM EDUCATION. 12(1), pp.59-69.
C. Grant, C. Stone, A. Miller, TH. JUNG (2011). Geotourism Visitor Interpretation at Geosites: A research note. Advances in Food, Hospitality and Tourism journal. 1(4), pp.107-113.
TH. Jung, R. Butler (2000). Perceptions of Marketing Managers of the Effectiveness of the Internet in Tourism and Hospitality. J. of IT & Tourism. 3, pp.167-176.
TH. Jung (1999). The Analysis of Demographic Profiles and Prospects of Internet Users in National Tourism Organisations: Case study-Korea National Tourism Organisation (KNTO). Journal of Information Technology and Tourism. 2(2), pp.131-138.
Chapters in books
A. Hassan, TH. Jung (2018). Augmented Reality as an Emerging Application in Tourism Marketing Education. In: Virtual and Augmented Reality: Concepts, Methodologies, Tools, and Applications Concepts, Methodologies, Tools, and Applications. IGI Global, pp.1702-1720.
A. Hassan, TH. Jung (2018). Augmented Reality as an Emerging Application in Tourism Marketing Education. In: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools and Applications. IGI Global, pp.425-443.
N. Moorhouse, MC. tom Dieck, T. Jung Technological Innovations Transforming the Consumer Retail Experience: A Review of Literature. MC. tom Dieck. In: Augmented and Virtual Reality Empowering Human, Place and Business.
E. Cranmer, MC. tom Dieck, T. Jung How can Tourist Attractions profit from Augmented Reality?. MC. tom Dieck. In: Augmented and Virtual Reality Empowering Human, Place and Business.
E. Cranmer, M. tom Dieck, T. Jung (2017). How Can Tourist Attractions Profit from Augmented Reality?. In: Augmented Reality and Virtual Reality Empowering Human, Place and Business. Springer,
T. Jung, MC. tom Dieck (2017). Enhancing Wearable Augmented Reality Visitor Experience through Social Media: A Case Study of Manchester Art Gallery. In: Advances in Social Media for Travel, Tourism and Hospitality. Routledge, pp.54-67.
EC. Cranmer, T. Jung, MTD. tom Dieck, AM. Miller (2016). Understanding the Acceptance of Augmented Reality at an Organisational level: The Case of Geevor Tin Mine Museum. In: Information and communication technologies in tourism 2016. Springer,
T. Jung, MC. tom Dieck, HL. Lee, NC. Chung (2016). Effects of Virtual Reality and Augmented Reality on Visitor Experiences in Museum. In: Information and communication technologies in tourism 2016. Springer,
A. Hassan, TH. Jung (2016). Augmented Reality as an Emerging Application in Tourism Marketing Education. In: Emerging Tools and Applications of Virtual Reality in Education. IGI Global,
E. Cranmer, T. Jung, M. tom Dieck, A. Miller (2016). Understanding the Acceptance of Augmented Reality at an Organisational Level: The Case of Geevor Tin Mine Museum. In: Information and Communication Technologies in Tourism.
H. Lee, N. Chung, TH. Jung (2015). Examining the Cultural Differences in Acceptance of Mobile Augmented Reality: Comparison of South Korea and Ireland. I. Tussyadiah, A. Inversini. In: Information and Communication Technologies in Tourism 2015. Springer International Publishing, pp.477-491.
D. Han, TH. Jung, A. Gibson (2014). Dublin AR: Implementing Augmented Reality (AR) in Tourism. ZP. Xiang. In: Information and Communication Technologies in Tourism 2014. Springer International Publishing, pp.511-523.
M. Pulvirenti, TH. Jung (2011). Impact of Perceived Benefits of Social Media Networks on Web Quality and E-satisfaction. R. Law, M. Fuchs, F. Ricci. In: Information and Communication Technologies in Tourism 2011. Springer Vienna, pp.513-524.
K. Touray, TH. Jung (2010). Exploratory Study on Contribution of ICTs to Sustainable Tourism Development in Manchester. U. Gretzel, R. Law, M. Fuchs. In: Information and Communication Technologies in Tourism 2010. Springer Verlag, pp.493-506.
C. Pantelidis, MC. tom Dieck, T. Jung, AR. Miller (2018). Exploring Tourist Experiences of Virtual Reality in a Rural Destination: A Place Attachment Theory Perspective. 1/2/2018.
TH. Jung, M. tom Dieck, PJ. Lee How do Fun and Pre-Attitude influence Attitude Change and Intention to Visit in Virtual Reality Tourism Experiences?. Miami, 9/4/2017.
T. Jung, MC. tom Dieck Wearable Augmented Reality Adoption in the Tourism Industry. Las Vegas, 8/1/2017.
T. Jung, MC. tom Dieck, N. Moorhouse, D. tom Dieck (2017). Tourists' Experience of Virtual Reality Applications. In: 2017 IEEE International Conference on Consumer Electronics, ICCE 2017. 8/1/2017. pp.208-210.
M. Tom Dieck, TH. Jung Augmented Reality Gamification to enhance School Childrens’ Learning Experience in Cultural Heritage Sites. Budapest, 26/10/2016.
P. Fountoulaki, T. Jung, MC. tom Dieck, T. Spyriadis Business-to-business Relationship Quality: the Case of British and German Tour Operators. Budapest, 26/10/2016.
H. Lee, TH. Jung, MC. tom Dieck, N. Chung Mediating Role of Immersive Experience in Virtual Reality: The Case of Geevor Tin Mine Museum. Pyeongchang, Korea, 13/7/2016.
Jung, T. (2017). Empowering Business through AR & VR, PG Winter MasterClass organised by CMI & Great Manchester Chamber of Commerce & MMU, Manchester, 19 January 2017
Jung, T. (2016). Augmented and Virtual Reality in Tourism, HTMi Research Seminar, 17 November 2016. (Keynote) Jung, T. (2016). Augmented and Virtual Reality in Nature Tourism, Finnish National Seminar, 1 November 2016. (Keynote)
Jung, T. (2016). Augmented Reality Gamification to Enhance School Children’s Learning Experience at the Manchester Jewish Museum, VR & AR World, London, 19th-20th October 2016
Jung, T. (2016). Augmented and Virtual Reality Smart Tourism Experience at Cultural Heritage Sites, Research Seminar, GIST (Gwangju Institute of Science and Technology), Gwangju, South Korea, 18th August 2016
Jung, T. (2016). Smart Tourism through Augmented Reality and Virtual Reality: The Case of Manchester Beacons Project, Research Seminar, Shanghai University, Shanghai, China, 16th August 2016
Jung, T. (2016). Augmented Reality and Virtual Reality Smart Visitor Experience at Cultural Heritage Sites in the UK, Research Seminar, Hanyang University, Seoul, South Korea, 11th August 2016
Jung, T. (2016). The Mixed Reality Smart Tourism Experience at Cultural Heritage Sites: The Case of Manchester Beacons Project, International Symposium on Digital Cultural Heritage (ISDCH), Gyeongju, South Korea 3rd-5th August, 2016
Jung, T. (2016). Use of AR (Augmented Reality) for the interpretation of cultural heritage using examples from the UK, Research Seminar in Tourism, Dalarna University, Sweden, 13 May 2016.
Jung, T. (2016). Augmented and Virtual Reality in Tourism, Haaga-Helia University, Finland, 11 May 2016
Jung, T. (2015). Experience and Buy through Augmented Reality, IFITTtalk@Manchester, Manchester, UK, 25th November 2015.
Jung, T. (2015). Getting Real with Mixed Reality: Multi-technology Enhanced Visitor Experience through Value Co-creation, ICTF Conference 2015, Oxford University, UK, 7th July 2015 (Keynote)
Jung, T. (2015). Augmented Reality for Sustainable Tourism Growth, Global Conference on Sustainability, Tourism and Hospitality, Manchester, UK, 23rdJanuary 2015
Jung, T. (2014). Google Glass Application in Manchester Art Gallery, Manchester Korean School, Manchester, UK, 15th November 2014
Jung, T. (2014). The Age of Human Enhancement, Cybersalon Manchester, Manchester Science Festival, Manchester, UK, 29 October 2014
Jung, T. (2014). Wearables and the Internet of Things, Manchester Business Summit, Manchester, UK, 2nd October 2014
Jung, T. (2014). Co-creation: Google Glass Augmented Reality, MMU RKE Friday Social, Manchester, UK, 26th September 2014.
Jung, T. (2014). Augmented Reality Research Journeys, Hollings Faculty RKE Away Day, Manchester, UK, 16th September 2014.
Jung, T. (2014) Google Glass Augmented Reality Project with Manchester Art Gallery, MMU Digital Innovation Group Meeting, 28th May 2014.
Jung, T. (2014). Dublin AR Urban Heritage Project, II International Congress of Students of Tourism and Hospitality, Budva 30th April – 4th May 2014 (Keynote).
Jung, T. (2014). Google Glasses and Augmented Reality-New Opportunities for Destinations, 8th Responsible Tourism in Destination Conference, Manchester, 3rd-5th April 2014
Jung, T. (2013). Augmented reality in the urban heritage context: Dublin AR Project, HTMi Conference, Sorenberg, Switzerland, 14th -15th November 2013.
Invited roundtable discussions
Jung, T. (2017). Insight Into: Augmented and Virtual Reality organised by PwC UK, London, 25 July 2017.
Best Postgraduate Supervisor 2017 (Nominated), MMU
Outstanding Paper Award at Global Hospitality and Tourism Conference 2017
Institute of Hospitality Best Research Paper Award at EuroCHRIE Conference 2014.
IFITT (International Federation for IT and Travel & Tourism) Journal Paper of the Year 2012 Award.
Visiting and honorary positions
• Graduate Faculty Scholar-Rosen College, University of Central Florida (2017-present)
Membership of professional associations
I am an active member of professional associations such as Institute of Place Management (IPM), International Federation of Information Technology and Tourism (IFITT), International CHRIE (I-CHRIE), Tourism Society, Association for Tourism in Higher Education (ATHE) and Institute of Travel and Tourism (ITT).