Julia is Co-Head of the Sylvia Pankhurst Gender Research Centre in Manchester Metropolitan University’s Faculty of Business and Law. In 2018/19 she led the establishment of a wider group - the Decent Work and Productivity Research Centre - and 'The Sylvia' now thrives as one of its knowledge platforms.
Equality and mobility are Julia's central concerns and she enjoys fostering research on a range of related issues:
- As a Professor Entrepreneurship, Julia is well known as a researcher or low paid self-employment and women's enterprise. Given the current boom in self-employment (and debates relating to the 'gig economy') Julia is concerned to define and help policy makers promote 'decent self-employment'. Currently, she's writing about the maternity experiences of the self-employed and - with doctoral students - how welfare systems and micro-enterprise programmes can shape 'decent self-employment'. Julia is campaigning for change to maternity, paternty, adoption and shared parental leave policies for the self-employed.
- Julia also has expertise in workplace maternity management, particularly in small firms. She has contributed to work for the International Labour Organization on this and supported by Equality and Human Rights Commission. Her interests in small enterprise are, in fact, broad. With Professor John Kitching at Kingston University she is writing and publishing about a critical realist conception of entrepreneurship. With Dr Paula Turner, she is writing about capability to procure for public sector tenders in small firms.
- With a lively group of colleagues, Julia has formed the Generating Routes for Women's Leadership (GROWL) project - www.mmu.ac.uk. This summarises evidence on barriers that block women's progression into six 'Enquiry Tools' to help organisations to diagnose the cause of their gender pay gap and wider gender inequalities. It works with them, via a network and ideas bank, to develop change. Julia is currently supporting transformational mentoring programmes for women, BAME leaders and female students and writing a review of evidence on women's mentoring programmes to support businesses and researchers.
- Working with our Visiting Professor Dr Helen Pankhurst, and colleagues in the Sylvia Pankhurst Gender and Diversity Research Centre, Julia is heavily engaged in promoting awareness of suffrage history in Greater Manchester via our Vote100 celebrations and the GM4women2028 group where she leads the working group on employment - https://www.gm4women2028.org/.
- Julia is passionate about research that makes a difference and is developing, with Helen Woolnough, an Engaged-Activist Scholarship methodology.
As founder and Vice-Chair of the Gender and Enterprise Network (GEN), an international community of more than 800 international stakeholders interested in advancing and employing scholarship on women's enterprise and the gendering of small enterprise, Julia is committed to developing the international women's enterprise research community.
Why do I teach?
For me, learning is tremendous fun and truly liberating (as well as hard work!). I love to share my passion for learning with students and to pass on my passionate interests. Getting creative and scholarly with young people and the young at heart is a real pleasure!
I am also passionately interested in translating and engaging evidence to support change in organisations and society at large. A huge part of this involves listening and learning from practitioners about their worlds and making sense together.
Academic and professional qualifications
PhD, Small Business Research Centre, Kingston University
BA (hons) Geography, University of Southampton (First Class)
Other academic service (administration and management)
Head of the Sylvia Pankhurst Gender Research Centre
Lead of the Employment Working Group for GM4Women
Vice-Chair for Partnerships in the Gender and Enterprise Network, a Special Interest Group of the Institute of Small Business and Entrepreneurship
Associate, Enterprise Research Centre (Aston/Warwick/Strathclyde/Birmingham)
Editorial board member of International Journal of Gender and Entrepreneurship
Member, Women's Budget Group
Member, Women and Enterprise Advisory Policy Group
Member, Centre for Research in Self-Employment
Lecturer - Innovation, Creativity and Enterprise (Levels 4 and 5)
Doctorate and Masters Supervisor
Teaching & Research Supervision
Why study ?
Postgraduate supervision (completed/in progress)
Julia has supervised several PhD projects to completion and is currently supervising five doctoral students. She regularly supervises Masters dissertations.
Research Expertise, Publications & Grants
Julia is very curious and likes working with groups of people and so her research covers a fairly wide, but inter-related, inter-disciplinary territory.
As a Profess of Entrepreneurship, Julia is probably best known for her theoretical work on entrepreneurship theory, her empirical research on low-paid self-employment and enterprise programmes and her expertise in women's enterprise, particularly as this relates to the life course and household and to maternity and childcare responsibilities. Julia has also researched, young, BAME and working class young people and has an interest n how welfare systems shape self-employment for different groups.
Julia is also interested in small business management. For example, working on maternity management in small firms and capability to procure for public service contracts.
As a researcher passionately committed to social change, Julia has developed a methodology called Engaged-Activist Scholarship and is actively involved in experimenting with ways to inform change. She is particularly working on GROWL (Generating Routes for Women's Leadership) project and the GM4Women2028 Collective.
R. Lee, H. Tüselmann, D. Jayawarna, J. Rouse (2011). Investigating the social capital and resource acquisition of entrepreneurs residing in deprived areas of England. Environment and Planning C: Government and Policy. 29(6), pp.1054-1072.
J. Rouse, D. Jayawarna (2011). Structures of exclusion from enterprise finance. Environment and Planning C: Government and Policy. 29(4), pp.659-676.
J. Rouse, N. Sappleton (2009). Managing maternity fairly and productively: Support for small employers. International Small Business Journal. 27(2), pp.215-225.
J. Rouse, J. kitching Contesting Effectuation Theory: Why It Does Not Explain New Venture Creation. International Small Business Journal.
J. Rouse, K. Wilkinson The postfeminist fallacy of choice: single women's individualized struggle to link-lives and avert the risk of childlessness". Gender, Work and Organization.
D. Jayawarna, JC. Rouse, J. Kitching (2014). Zusammenhange Zwischen Lebenslaufen Grundungsmotiven und Wirtschaftlichem Erfolg. G. Gather, I. Biermann Lena Schurmann, S. Ulbricht, H. Zipprian. In: Die Vielfalt der Selbstandigkeit Sozialwissenschaftliche Beitrage zu Einer Erwerbsform im Wandel. Berlin: Edition Sigma,
JC. Rouse (2007). Undertaking Comparative Analysis. R. Thorpe, R. Holt. In: The Sage Dictionary of Qualitative Management Research. London, UK: Sage,
S. Jones, H. Woolnough, J. Rouse The Gendering of Formal Mentoring at Work: A Systematic Literature Review and Research Agenda. Aston University, Birmingham, 3/9/2019.
P. Turner, J. Rouse (2018). Beyond scarce resources: Conceptualising small firm public sector tendering capability.
P. Turner, J. Rouse Beyond scarce resources: Conceptualising small firm public sector tendering capability. Birmingham,
JC. Rouse, J. Kitching Entrepreneurial Practice in Pregnancy: A Conceptual Framework and Research Agenda. Bodo, Norway, 12/6/2016.
JC. Rouse, J. Kitching Entrepreneurial Practice in Pregnancy: A Conceptual Framework. Zagreb, Croatia, 18/11/2015.
JC. Rouse, J. Kitching Entrepreneurial Practice in Pregnancy: A Conceptual Framework. Glasgow, United Kingdom, 11/11/2015.
JC. Rouse, J. Kitching Embodying Entrepreneur Pregnancy: More Individualised Strategizing Than Mutual Adjustment. Manchester, UK, 1/11/2014.
J. Kitching, JC. Rouse Expanding Effectuation: Social Structure, Agency and New Venture Creation. International, Manchester, UK, 1/1/2014.
J. Kitching, JC. Rouse Transcending The Discovery and Creationary Approaches to the Study of Entrepeneurial Opportunities. Luxembourg, 1/1/2014.
J. Kitching, JC. Rouse Is Effectuation Enough? New Venture Creation, Agency and Social Structure. Dublin, Eire, 1/1/2014.
RM. Lee, H. Tuselmann, D. Jayawarna, J. Rouse Investigating the Resource Acquisition of Entrepreneurs Residing in Deprived Areas of England. Manchester Metropolitan University Business School, UK, 1/11/2012.
D. Jayawarna, JC. Rouse Life Course Pathways to Entrepreneur Earnings. 1/9/2012.
D. Jayawarna, JC. Rouse Resource-Based Life Course Pathways to Entrepreneur Earnings. Sheffield, UK, 1/11/2011.
P. Turner, JC. Rouse Entrepreneurial Capital in the Public Sector Tendering Context: Competitive Habits and Routines. 1/1/2011.
JC. Rouse (2010). Entrepreneur Labour Capacity Embedded in the TSOL in the Micro-Enterprise Household. In: Institute of Small Business and Entrepreneurship Conference Proceedings. 1/11/2010.
JC. Rouse (2010). Entrepreneur Income Creation as a Situated Capacity to Apply Resources to Opportunity. In: Institute of Small Business and Entrepreneurship Conference Proceedings. 1/11/2010.
JC. Rouse, D. Jayawarna (2010). Challenging the Discourse of Enterprise as an Open Route of Opportunity: A Life Course Model of Opportunity Structures Governing Income From Entrepreneurship. In: Work, Employment and Society Conference Proceedings. Brighton, UK, 1/1/2010.
JC. Rouse (2010). Entrepreneurship as Embodied Gender Practice: Clues From the Experiences of Pregnant Business Owners. In: Work, Employment and Society Conference Proceedings. Brighton, UK, 1/1/2010.
JC. Rouse (2010). Entrepreneurship as Embodied Gender Practice: Clues From the Experiences of Pregnant Business Owners. In: European Academy of Management Conference Proceedings. Rome, Italy, 1/1/2010.
JC. Rouse (2010). Entrepreneur Labour Capacity Embedded in the TSOL in the Micro-Enterprise Household. Banff, Canada, 1/1/2010.
JC. Rouse (2009). Can You Hang On While I Give Birth and Breastfeed?. In: Institute of Small Business and Entrepreneurship Conference Proceedings. Liverpool, UK, 1/1/2009.
D. Jayawarna, JC. Rouse (2009). Conceptualising the Opportunity Structures Governing Entrepreneurship. In: Institute of Small Business and Entrepreneurship Conference Proceedings. Liverpool, UK, 1/1/2009.
R. Andrews, J. Rouse, O. Jones Imagining Support for Small Firms as Complex Adaptive Systems. Belfast, 5/11/2008.
JC. Rouse The Embodied Entrepreneur: Through the Lens of Pregnancy. Belfast, UK, 1/11/2008.
D. Jayawarna, JC. Rouse Sustaining Entrepreneurship: Motivational Profiles and Their Effects on Business Growth. 9/9/2008.
JC. Rouse The Embodied Entrepreneur: Through The Lens of Pregnancy. Harrogate, UK, 1/9/2008.
D. Jayawarna, JC. Rouse Motivations For Sustaining Entrepreneurship. Belfast, UK, 1/1/2008.
R. Andrews, JC. Rouse, O. Jones (2008). Imagining Support for Small Firms as Complex Adaptive Systems. In: Institute of Small Business and Entreprenership Conference Proceedings. Belfast, UK, 1/1/2008.
NA. Sappleton, J. Rouse (2007). Support for Managing Maternity in Small Firms: The Productivity Gap. In: Proceedings of 30th National Conference, Institute of Small Business and Entrepreneurship. Institute of Small Business and Entrepreneurship, Glasgow, UK, 1/11/2007.
JC. Rouse Enterprise as an Open Route of Opportunity: The Discourse of an Enterprise Programme. Glasgow, UK, 1/11/2007.
JC. Rouse, D. Jayawama The Role of Business Schools in Fostering Entrepreneurship: NES experience. Glasgow, Scotland, 9/9/2007.
D. Jayawarna, JC. Rouse Pathways to Entrepreneurship Across the Lifecourse: An Innovative Model Utilising Longitudinal Data From The British household Panel Survey. Glasgow, UK, 9/9/2007.
JC. Rouse, D. Jayawarna Enterprise Programme Outcomes: The Influence of Human, Social and Financial Capital. Glasgow, UK, 9/9/2007.
JC. Rouse, D. Jayawarna The Financing of Start-Up By Disadvantaged Groups: Capital Structure Adequacy. Cardiff, UK, 1/11/2006.
R. Andrews, J. Rouse Integrating New Business Practices into SMEs: Identifying and Overcoming Barriers. 3/11/2005.
JC. Rouse, K. Boles Enterprise Programmes: Including the Disadvantaged in Sustainable Small Businesses?. Blackpool, UK, 1/11/2005.
JC. Rouse Pregnancy and Maternity in Self-Employment: Individualised Social Reproduction?. Blackpool, UK, 1/11/2005.
JC. Rouse Women, Pregnancy and the Maternity Period in Self-Employment. Keele University, UK, 1/6/2005.
G. Jones, A. O'Sullivan, JC. Rouse Planners, Searchers and Escapers? Inter-generational Relations and Partnership Formation. Keele University, UK, 14/1/2005.
JC. Rouse, K. Boles New Entrepreneur Scholarships: Delivering the Action Plan for Small Business?. Gateshead, Newcastle, UK, 1/11/2004.
JC. Rouse, J. Kitching Do Enterprise Support Programmes Leave Women Holding the Baby?. Gateshead, Newcastle, UK, 1/11/2004.
JC. Rouse, A. Mirza (2014). Empowering British Bangladeshi Women Through Small Enterprise. Oxfam, Oxford, UK, Oxfam UK.
JC. Rouse (2014). The impact on Women of Budget 2014: No Recovery for Women. The Women's Budget Group
S. Lewis, B. Stumbitz, L. Miles, JC. Rouse (2014). Maternity Protection in SME's: An International Review. International Labour Office, Geneva, International Labour Office.
D. Jayawarna, JC. Rouse (2012). Who Makes Money From Entrepreneurship? Final Report to the Economic and Social Research Council. ESRC/Liverpool University, Economic and Social Research Council, Liverpool University, Liverpool, UK.
H. Crompton, JC. Rouse, E. Vasilieva (2008). Enterprise for Young People in Manchester and Salford: A Review of National, Regional and Local Policy. Manchester and Salford Enterprise Board, UK, Manchester and Salford Enterprise Board.
E. Vasilieva, JC. Rouse (2008). Building Bridges: Manchester Salford Enterprise Initiative: Enterprise Support and Engagement in Deprived Communities Pilots. North West Development Agency and Manchester and Salford Enterprise Board, North West Development Agency and Manchester and Salford Enterprise Board.
JC. Rouse, N. Sappleton, D. Ellen (2007). Managing Maternity in Small Firms in the North West. Manchester Metropolitan University, UK, Manchester Metropolitan University, UK.
JC. Rouse, N. Sappleton, D. Ellen (2007). An Action Plan to Support Small Businesses to Manage Maternity Fairly and Productively. Manchester Metropolitan University, UK, Manchester Metropolitan University, UK.