Office location 6.05 Business School, Manchester Campus
Who am I?
Who am I?
Professor Gillian Wright holds a Chair in Strategic Marketing and is Head of Research at MMU Business School and Director of the Research Institute for Business and Management.
Before joining MMU, Gillian was Chair of the Doctoral Programme at Bradford University School of Management where she established one of the first UK DBA programmes and was a founding member of "EDAMBA", the European Doctoral Association in Management and Business Administration. She moved to a role as Head of Research in Management at Liverpool John Moores.
Her professional background is in decision-support information - as a market analyst in the electronics industry and as a market researcher and clinical trials analyst in pharmaceuticals.
Other academic service (administration and management)
Research Strategy and Doctoral Programmes Editor: Marketing Intelligence and Planning General Secretary of the European Doctoral Association (EDAMBA) EDAMBA Summer Academy Faculty European Thesis Competition convenor
Research Expertise, Publications & Grants
Gillian’s research interests are concerned with the development of customer-responsive service delivery and the information and knowledge sharing infrastructures which support this.
She is particularly interested in public services and has undertaken extensive research projects concerning the delivery of high quality and effective health and social care services. She also has an interest in corporate social responsibility and the development of new and responsive services.
Her research domains centre around quality, marketing information and knowledge and customer behaviour. Over the last 25 years, she has supervised 27 PhDs and DBAs and lead research projects funded by the Department of Health, the ESRC and the DTI.
Books (authored/edited/special issues)
P. Sandiford, G. Wright, LP. Alker (2015). Research on Emotion in Organizations. Emerald.
C. Chew, GH. Wright (2012). Markets and Marketing in Public and Non-profit Services. PUBLIC MANAGEMENT REVIEW. 14(4), pp.431-431.
G. Wright, C. Chew, A. Hines (2012). Marketing in Public and Not-For-Profit Services. Public Management Review. 14(4), pp.433-450.
G. Wright, H. van Bon, O. kayas Relationship management and value creation in professional services:
the role of account managers. Manufacturing and Services Operations Management.
A. Paucar-Caceres, G. Wright (2011). Contemporary discourses in Information Systems Research: Methodological inclusiveness in a sample of Information Systems Journals. International Journal of Information Management. 31(6), pp.593-598.
J. Meehan, GH. Wright (2011). Power priorities: A buyer-seller comparison of areas of influence. Journal of Purchasing and Supply Management. 17(1), pp.32-41.
G. Wright, M. Harker (2010). Editorial. Marketing Intelligence & Planning. 28(5), pp.82-87.
G. Wright (2010). Editorial. Marketing Intelligence & Planning. 28(3), pp.73-76.
G. Wright (2010). Editorial. Marketing Intelligence & Planning. 28(2), pp.70-72.
G. Wright (2009). Editorial. Marketing Intelligence & Planning. 27(7), pp.32-32.
G. Wright (2009). Editorial. Marketing Intelligence & Planning. 27(5), pp.27-31.
G. Wright, M. Harker (2009). Editorial. Marketing Intelligence & Planning. 27(3), pp.11-23.
G. Wright, M. Harker (2009). Editorial. Marketing Intelligence & Planning. 27(2), pp.9-10.
G. Wright, M. Harker (2009). Editorial. Marketing Intelligence & Planning. 27(1), pp.4-10.
G. Wright (2009). Managing to Improve Public Services. PUBLIC MANAGEMENT REVIEW. 11(5), pp.730-731.
G. Wright (1989). Food, Health and the Consumer. British Food Journal - Special Dairy Issue.
G. Wright, S. Fallows (1987). Milk and the Consumer: Attitudes and Behaviour - Implications for Milk Production. Animal production. 44(3), pp.491-491.
G. Wright (1987). Milk and the Consumer. Modus - Journal of the National Association of Teachers of Home Economics. 5(8),
G. Wright (1987). Milk and the Consumer. Dairy Industries International.
GA. Lancaster, G. Wright (1983). Forecasting the Future of Video Using a Diffusion Model. European Journal of Marketing. 17(2), pp.70-79.
Chapters in books
H. Al-Qassab, A. Paucar-Caceres, G. Wright, R. Pagano (2019). Sustainability and Green Project Management Skills: An Exploratory Study in the Construction Industry in Dubai. W. Leal. In: World Sustainability Series. Springer International Publishing, pp.223-239.
GH. Wright, H. Van Bon, OG. Kayas, A. Pyatt (2017). Relationship management: the characteristics of an effective account manager. Thessaloniki, Greece, 21/6/2017.
GH. Wright, H. Van Bon, OG. Kayas, T. Hines Quality and value for sustainable relationships in professional services. Heraklion, Greece, 22/6/2016.
G. Wright, T. Holloway, S. Nudurupati, DM. Lascelles The Market Drivers and Challenges of Servitisation. Heraklion, Greece, 1/6/2016.
M. Antoniadou, P. Sandiford, G. Wright, L. Alker The power of Greek ancient philosophy in studying workplace emotions: a theoretical discussion based on some empirical findings from Cyprus. University of Edinburgh, 15/7/2015.
SM. Hyde, G. Wright, AA. Hines (2015). Designing Patient-Focused Services: A Construct of Healthcare Service Quality. Kingston, UK, 1/7/2015.
CJ. Clare, G. Wright, A. Paucar-Caceres, P. Sandiford Why should I believe this?' Deciphering the qualities of a credible online customer review. Ulster University, 9/9/2014.
C. Clare, G. Wright, AL. Paucar-Caceres EWOM. 1/9/2014.
G. Wright, A. Pyatt, K. Walley, E. Bleach Taking care of man's best friend: a model of service quality in the domestic animal health sector. 1/7/2014.
S. Penney, G. Wright, AA. Hines, A. Khan Nostalgia. Bournemouth, UK, 1/7/2014.
A. Harbisher, G. Wright, A. Khan, AL. Paucar-Caceres National Student Survey Research - A Stakeholder Perspective. Bournemouth, UK, 1/7/2014.
SM. Hyde, G. Wright Quality in Healthcare. Bournemouth, UK, 1/7/2014.
S. Penney, G. Wright, AA. Hines, A. Khan Consumer Culture, Nostalgia. Helsinki, 1/7/2014.
CJ. Clare, G. Wright, A. Paucar-Caceres, P. Sandiford Working Title - Understanding the qualities of a helpful online customer review. Athens, Greece, 18/6/2014.
S. Penney, G. Wright, AA. Hines Nostalgia. 1/6/2014.
M. Hyde, G. Wright, AA. Hines, A. Sutton Quality in Healthcare. Valencia, Spain, 1/6/2014.
G. Wright, F. Lapre Marketing in Emerging Economies. 1/1/2014.
F. Lapre, G. Wright The Dimensions of Service Quality in Care Homes. Bandung, Indonesia, 1/1/2014.
G. Wright, F. Lapre Expectations and Satisfaction in Nursing Home Care: The Voice of the Elderly. Ottawa, 1/1/2014.
G. Wright, F. Lapre Understanding Service Quality in an Emerging Market: The Imperative of Ageing and Implications for the Delivery of Care Services. Athens, Greece, 1/1/2014.
A. Harbisher, G. Wright, A. Paucar-Caceres, A. Khan Quality in Higher Education. Bournemouth, UK, 1/1/2014.
G. Wright, F. Lapre Expectations and Satisfaction in Nursing Home Care: An Instrument to Increase Resident Focus in Nursing Homes. Prato, Italy, 1/1/2014.
JR. Córdoba-Pachón, A. Paucar-Caceres, G. Wright (2014). Evaluating 'Diagnoses', 'Treatments' and 'Inferences' activities in the information systems profession. In: ECIS 2014 Proceedings - 22nd European Conference on Information Systems. 1/1/2014.
F. Lapre, G. Wright Stakeholder Satisfaction with Elderly Services. Istanbul, Turkey, 1/1/2013.
F. Lapre, G. Wright Service Quality in Nursing Homes: A Construct, Measurement and Performance Model to Increase Client Focus. Melbourne, Australia, 1/1/2013.
F. Lapre, G. Wright Service Quality in Nursing Homes. Shanghai, China, 1/1/2013.
G. Wright, A. Hines (2012). The Stakeholder Challenges of Public Health Care in the 21st Century. Rome, 1/4/2012.
F. Lapre, G. Wright Understanding Quality Performance in Elderly Care: A Multiple Stakeholder Perspective. Rome, 1/1/2012.
G. Wright, F. Lapre, N. Harding Service Quality and Stakeholder Decision-Making in Elderly Care. Thessaloniki, Greece, 1/1/2012.
G. Wright, H. Dekker Initial Encounters: The Lived Experiences of Buyers. Turku, Finland, 1/1/2012.
G. Wright, A. Hines, M. Hyde Service Quality in Healthcare. Kuala Lumpur, 1/7/2011.
G. Wright, C. Chew, AA. Hines The Relevance and Efficacy of Marketing in Public and Non-Profit Service Management. Trinity College, Dublin, 1/1/2011.
G. Wright, A. Hines Marketing in Public and Not-for-Profit Services. Dublin, 1/1/2011.
G. Wright, O. Kyas, A. Hines, R. McLean The Panoptic Gaze: Analyzing the Interaction Between Enterprise Resource Planning Technology and Organizational Culture. UKAIS, Bournemouth, UK, 1/4/2008.
OG. Kayas, R. McLean, T. Hines, GH. Wright The Panoptic Gaze: Analysing the Interaction between Enterprise Resource Planning Technology and Organisational Culture. Bournemouth University, United Kingdom, 1/1/2008.
G. Wright Managing Effective Knowledge Sharing in Public Services. Delhi, 1/1/2007.
G. Wright, DJ. Bryde, WA. Taylor Performance and Quality Through Knowledge Sharing in UK Healthcare. Glasgow, UK, 1/1/2006.
G. Wright, WA. Taylor The Contribution of Measurement and Information Infrastructure to TQM Success. Kuala Lumpur, Malaysia, 1/1/2005.
G. Wright, WA. Taylor, DJ. Bryde Quality Markets and Customers in Public Services. Milan, Italy, 1/1/2005.
G. Wright, WA. Taylor, DJ. Bryde Successful Project Management. Budapest, Hungary, 1/1/2005.
G. Wright, J. Meehan Change Management: Enabling or Constraining Action. Rhodes, 1/1/2005.
G. Wright, E. Rose, WA. Taylor Commitment in Call Centres: Does It Matter?. Hawaii, USA, 1/1/2005.
G. Wright, L. Sudbury, P. Simcock The New Older Consumer: We're Not Ready to Act Our Age. UMIST, Manchester, 1/1/2004.
G. Wright, WA. Taylor Managing Relationships: A Paradigm Shift in Public Services. The Impact of Partnership Policy on Service Quality. Budapest, Hungary, 1/1/2004.
G. Wright, WA. Taylor Modelling and Managing the Preconditions for Effective Knowledge Sharing. Information Resources Management Association, New Orleans, USA, 1/1/2004.
G. Wright, B. Sen, C. Watts What Can Marketing Do For Health Librarians?. Belfast, 1/1/2004.
G. Wright, WA. Taylor Can the Public Sector Implement Knowledge Sharing as Effectively as the Private Sector? A Comparison and Empirical Test. New Orleans, USA, 1/1/2004.
G. Wright, E. Rose Redefining the Employment Relationship in the Call Center Era: The Nature of Control. New Orleans, USA, 1/1/2004.
G. Wright Are You Insured? Customer Service Representatives' Perceptions of the Call Centre Employment Relationship. Nova Scotia, Canada, 1/1/2003.
G. Wright, A. Thorne Change and Strategy. Limerick, 1/1/2003.
G. Wright, E. Rose The Half-Way House? Employee Commitment Amongst Call Centre Customer Service Representatives. Limerick, 1/1/2003.
G. Wright Relationship Marketing: A Paradigm Shift in Public Services. Halifax, Nova Scotia, Canada, 1/1/2003.
G. Wright, P. Simcock, L. Sudbury The Impact of Age on Perceived Risk and Risk Reduction in High Involvement Consumer Decision Making. Venice, Italy, 1/1/2003.
G. Wright, WA. Taylor Achieving Sustained Performance Improvement from TQM: A Longitudinal Study of UK Companies. Kuala Lumpur, Malaysia, 1/1/2002. pp.1093-1103.
G. Wright, WA. Taylor, CA. Gibson Knowledge Management in an Inter-Organisational Partnership: From Information Reporting to a Learning Culture. Information Resources Management Association, Seattle, Washington, USA, 1/1/2002. pp.709-712.
G. Wright, A. Thorne Strategic Partnerships and Management Education. Cambridge, 1/1/2002.
G. Wright, P. Simcock, L. Sudbury Exploring the Gray Area. San Diego, USA, 1/1/2002.
G. Wright, WA. Taylor Informing Effective Performance Management. Chester, UK, 1/1/2001.
G. Wright, WA. Taylor, N. Ashry, J. Carruthers (2000). Marketing Information Systems in Public Services: Paying Lip Service to Customer Satisfaction?. Queensland, Australia, 1/11/2000. pp.1257-1262.
G. Wright, D. Pujari, K. Peattie Green and Competitive: Influences on Environmental New Product Development (ENPD) Performance. Washington, DC, 1/5/2000.
G. Wright, J. Carruthers Beyond Quality: Strategic Challenges of Managing Excellence. St Andrews, Scotland, 1/3/2000.
G. Wright, L. Benson Primary Care Groups - What Are They and Why Are They Here? Self Perceptions of PCGs. St Andrews, Scotland, 1/3/2000.
G. Wright, J. Carruthers Strategic Alliances and Relationships Between Organisations in the Public Sector: Understanding the Challenges of Delivering Excellent (Public) Service Quality Through Managing Relationships as Alliances. Queensland, Australia, 1/1/2000.
G. Wright, L. Benson Exploring the Structure and Processes of Collaborative Local Healthcare Commissioning: With Reference to One Professional Group Within Primary Care Groups. Durham, UK, 1/9/1999.
G. Wright, PRH. Newsome A Survey of Patient Desires, Expectations and Perceptions. Preliminary Findings. Hong Kong, 1/3/1999.
G. Wright, D. Pujari Driving Forces Integrating Environmental Issues Into the Product Development Process, Theory and Practice. Sheffield, UK, 1/7/1998.
G. Wright, O. Culpen The Impact of Cultural Environment on Job Satisfaction of Expatriate Women Managers. Istanbul, Turkey, 1/6/1998.
G. Wright, PRH. Newsome Determinants of Patient Satisfaction: A Qualitative Study. Hong Kong, 1/4/1998.
G. Wright, P. Newsome Focus Groups as a Method for Research Into Patient Satisfaction. Bangkok, Thailand, 1/1/1998.
G. Wright, P. Newsome A Model of the Antecedents and Consequences of Patient Satisfaction. Seoul, South Korea, 1/9/1997.
G. Wright, O. Culpen Job Satisfaction of Expatriate Women Managers and Core Job Characteristics. London, UK, 1/9/1997.
G. Wright, D. Pujari Understanding Environmental New Product Development (NPD Process: A Study of Manufacturing Firms in Britain. London, UK, 1/9/1997.
G. Wright, O. Culpen (1997). Job Satisfaction of Expatriate Women Managers and Job Design Characteristics. In: Proceedings of Association of Management 15th Annual Conference. Montreal, Canada, 1/8/1997. pp.63-68.
G. Wright, J. White Food Poverty, A Segmentation of the 90's. Bradford, UK, 1/7/1997.
G. Wright, D. Pujari Greening the Marketing Agenda. 1/7/1997.
G. Wright, K. Dahlan Emerging Urban Consumers: An Exploratory Study of the Indonesian Approach to Shopping. Kuala Lumpur, Malaysia, 1/6/1997.
G. Wright, B. Kadir Understanding Innovative Marketing Practices: A Case Study of Acknowledged Innovative Marketers. Kuala Lumpur, Malaysia, 1/6/1997.
G. Wright, D. Pujari (1997). Developing Core Capabilities for Environmental Responsiveness: Results from a Study of Manufacturing Firms. Boston, USA, 1/5/1997.
G. Wright, D. Pujari The Environmental Imperative, The Marketing Response. Boston, USA, 1/2/1997.
G. Wright, S. Proctor Standing in Their Shoes: Perceptions of Quality in Maternity Services Among Midwives, Doctors, Managers and Consumers. Dublin, Eire, 1/2/1997.
G. Wright Approaches to the Measurement of Green Products. Manilla, Phillipines, 1/12/1996.
G. Wright, S. Proctor Managing Quality: Perceptions of Satisfaction in Maternity Care. London, UK, 1/12/1996.
G. Wright, D. Pujari Developing Environmental New Products: An Integrative Review, Conceptualisation and Research Proposition. Budapest, Hungary, 1/5/1996.
G. Wright, D. Pujari Managing New 'Environmental' Product Developments: Theoretical Framework and Propositions. Washington DC, USA, 1/5/1996.
G. Wright, D. Pujari An Integrated Application of Strategic Posture Models of Corporate Greening: Evidence from a Multi-Case Study of Selected Manufacturing Companies. Sante Fe, Mexico, 1/3/1996.
G. Wright, S. Hogarth-Scott Public Perceptions of the Patients Charter and GP Service. Bradford, UK, 1/7/1995.
G. Wright, D. Pujari Strategic Product Planning and Ecological Imperatives: Towards a Taxonomy of Strategy, Structure and Process, a Multi-Case Study of Companies in the UK and Germany. Bradford, UK, 1/7/1995.
G. Wright, D. Pujari Design Dimensions of Greener Product Strategy: Results From a Multi-Case Study of Companies in Britain and Germany. Paris, France, 1/5/1995.
G. Wright, D. Pujari Global Dimensions of Ecological Concerns: Opportunities, Challenges and Implications for International Business. Bradford, UK, 1/4/1995.
G. Wright, J. Willans GP Fundholding: Third Wave or Trickle of Enthusiasm?. University of Ulster, UK, 1/7/1994.
G. Wright, D. Pujari Strategic Green Marketing: An Integrated Approach. University of Ulster, UK, 1/7/1994.