Office location 5.25 Business School, Manchester Campus
Who am I?
Who am I?
I moved into higher education some years ago having spent over 20 years in senior marketing roles, as Marketing Manager of a large FMCG organisation and Marketing Director of a new media/communications company. I also ran my own business for seven years. I started work at MMU at the Cheshire Faculty and became Head of the Business and Management Department in 2009. I moved to the Faculty of Business and Law as Head of the Department of Management in 2014.
Other academic service (administration and management)
I am fortunate enough to be head of a large, lively department responsible for over 70 members of staff and a range of academic programmes in the management discipline, including Business, Leadership, International Business, HRM and Enterprise. The department also boasts three Research Centres. As Head of Department, I am responsible for the academic leadership, management and strategic direction for the Department across learning and teaching, research and enterprise.
Research Expertise, Publications & Grants
My PhD focuses on women in business and the role of higher education in addressing barriers to entrepreneurship. I also have research interests in Marketing (specifically Relationship Marketing), and enterprise in general. I was responsible for the launch of MizBiz, a support programme for women start up enterprises, operating from MMU.
Chapters in books
JD. Pratten, DL. Wright (2012). Gambling. In: Encyclopaedia of Corporate Social Responsibility. Berlin, Germany: Springer-Verlag,
JD. Pratten, DL. Wright (2012). Tobacco. In: Encyclopaedia of Corporate Social Responsibility. Berlin, Germany: Springer-Verlag,
JD. Pratten, DL. Wright (2012). Alcohol. In: Encyclopaedia of Corporate Social Responsibility. Berlin, Germany: Springer-Verlag,
CS. Brindley, DL. Wright (2006). Personalised Relationship E-Marketing and the Small-Medium Sized Enterprise. F. Zhao. In: Entrepreneurship and Innovations in E-Business: An Integrative Perspective. Melbourne, Australia: Idea Group Publishing,
DL. Wright Social Transformation and Social Reproduction: The Power of Women's Strategies to Influence the World of Enterprise. 1/7/2017.
DL. Wright Social Transformation and Social Reproduction: The Power of Women's Strategies to Influence the World of Enterprise. 1/6/2016.
DL. Wright, P. Gaunt The Challenges for Small Young Firms in Developing Customer Relations. Manchester, UK, 1/11/2014.
DL. Wright Social Reproduction or Social Transformation: The Mediating Role of Higher Education in Facilitating Female Entrepreneurship. Oxford, UK, 1/6/2009.
JD. Pratten, DL. Wright Corporate Social Responsibility Disclosures from UK Gambling, Alcohol and Tobacco Industries. 1/1/2009.
C. Atkinson, DL. Wright, D. Pickernell Women Entrepreneurs: Teaching and Learning. 1/1/2009.
C. Brindley, DL. Wright Risky Business: Women and Their Perception of Crime. St Hughes College, Oxford, Lynchburg University, USA, 1/6/2008.
DL. Wright Using Relationship Marketing Theories to Create a Win-Win Situation in Academic Enterprise. Oxford, UK, 1/6/2008.
CS. Brindley, DL. Wright Self-Employed Women and Criminal Activity: How Big a Risk?. Liverpool, UK, 1/2/2008.
DL. Wright Women's Experience of Induction. Brighton, UK, 1/2/2007.
DL. Wright, C. Brindley Taking the Step: Women into Entrepreneurship Education. Glasgow, UK, 1/1/2007.
J. Grant, DL. Wright MizBiz: Educating Women for Entrepreneurship. Harvard, 1/10/2006.
DL. Wright, C. Brindley Universities Supporting Women Into Entrepreneurship. Cardiff, UK, 1/1/2006.
DL. Wright The New Work Order and the University: Developing Women Leaders?. Blackpool, UK, 1/11/2005.
DL. Wright, CS. Brindley, J. Grant, C. Miller, F. Hurlstone, et al.R. Ritchie. (2001). The Nature and Effectiveness of the University/SME Interface: Research, Development and Technology Transfer. ERDF, ERDF.
DL. Wright (1992). The Potential Addition of a Range of In-Car Accessories to the Existing Portfolio of Products. Holt Lloyd International, Holt Lloyd International.
DL. Wright (2011). Women Business Owners as Agents of Change.