Trevor A Brown BSc, PGCAP, MSc, CMBE, CMGR FCMI, FHEA ,
Senior Lecturer (Strategy)
As a senior lecturer within the SES Department of Manchester Metropolitan University's Faculty of Business and Law, I teach and research within project and strategy units. I am also reading for a PhD exploring strategic cognition within different institutional level contexts and am Programme Leader for the Chartered Management Degree Apprenticeships, Executive Programme and Advanced Entry FastTrack Programme.
Strategic Development Process (PRISM)
I also deliver a strategy development process that is fast, evidence driven and academically grounded. This is a well-established approach that has proved successful in sectors as diverse as Nuclear Decommissioning, the NHS, charities and start-up companies.
Why do I teach?
It is a pleasure to work with the executive and professional apprenticeship students at MMU.
Words of wisdom
We all (academic, student, apprentice) bring experience, learning and insight into the classroom.
How I’ll teach you
I like to provide a practical, contextualised, evidence based approach to learning which is vibrant, enthusiastic, enjoyable and stimulating.
Academic and professional qualifications
Postgraduate Research Student (PGR) Supervision and Examination, Research Degree Supervision, Merit
2013 – 2014
PGCert Post Graduate Certificate in Teaching, Education
2011 – 2012
MSc, Business Management
2008 – 2010
Chartered Management Institute - Executive Diploma in Management Level 7, Business Administration and Management,
2006 – 2007
Manchester Metropolitan University (Crewe and Alsager College)
BSc Environmental Science and HND Environmental Science, Environmental Science,
1986 – 1990
The University of Derby
Certificate of Achievement Professional Practice-Creative Industries Level 4, Creative Industries Management
2006 – 2007
South Trafford College
D32.33 Assessor Awards and 7307 Stage 1 Teacher Training Award, Adult and Continuing Education and Teaching
1998 – 1999
St Anselms College Birkebhead
2 x A Levels and 9 x O Levels
1978 – 1986
Enterprise Fellow (Senior Lecturer) Jul 2015 – Mar 2017 (1 yr 9 months) LocationCrewe, United Kingdom As an Academic within the Department of Business and Management I conducted research and taught undergraduate and post graduate students within the Strategic Management field. My role had a specific responsibility to identify, promote, direct and manage a range of bidding and partnership activities which are carried out to bring new funds into the Department. I coached academic staff new to the process and oversee the effective completion of bids and tenders. My research interests, and the basis of my PhD, are focused on strategy development within organisations with differing context and contingency. I also deliver a consultancy process for strategic development within organisations.Cheshire Enterprise Manager
Manchester Metropolitan University
April 2012 – July 2015 (3 years 4 months)|Crewe, United Kingdom
Answering to the Associate Dean for Enterprise I supported, developed and initiated new enterprise, business and commercial activities, based on the expertise and resources with the Cheshire Faculty. This is undertaken under an overarching theme of Knowledge Transfer and partnership with key stakeholders in the region and internal networks at the Faculty.
Collaborative Partnerships Coordinator Manchester Metropolitan University
September 2011 – April 2012 (8 months)|Oxford Road, Manchester
The Collaborative Partnerships Coordinator role supported the development and maintenance of the University’s strategic partnerships with other education providers, nationally and internationally, and employers. I provided a single point of contact for MMU staff and potential and existing external partners to explore and support possible agreements, process partnership arrangements and conduct collaborative activity. I evaluated and developed financial costing methods, supported project and partnership developments and contributed to university strategic groups on local and international partnerships within the education and commercial sectors.
Business Development Manager Manchester Metropolitan University
January 2007 – September 2011 (4 years 9 months)|Crewe
Responsible for a faculty of MMU, I brokered, proposed, led and delivered development opportunities, giving guidance on financial and commercial viability, risk and planning. Activities have included; developing links with senior executives within the private sector, sector bodies and public authorities to exploit and develop opportunities in partnership with the various departments at the MMU Cheshire faculty. Operating autonomously, I worked to the strategic plans of the faculty and the region, delivering guidance and support to colleagues on key business and sector drivers supported by a particular expertise within knowledge transfer, strategy and the Digital and Creative Industries. Aspects of the role have included developing Knowledge Transfer Partnerships (KTP), new commercial CPD, Masters Degrees, research and project funding.
Director of Contracts
SSR School of Sound Recording
2002 – December 2006 (4 years)|Greater Manchester
A senior manager in an expanding company I developed, obtained and managed numerous training and research contracts ranging from £5k to £1.3 million, directing all procedures and procurement of these funds, contracts and business within the Audio and Music Technology sector of the Creative and Digital Industries. Continually designed and developed new programmes of training across a wide range of subjects. Instigated and developed partnerships with a variety of sectors including government bodies, charities, private clients and Universities. Managed six directly reporting staff and had ultimate responsibility for all aspects of project management.
SSR School of Sound Recording
1999 – 2002 (3 years)|Greater Manchester
I was responsible for continued contracting with New Deal and European Social Funds within the Creative and Digital sector and the project management of staff and provisions delivered under this funding.
Course Leader/ Lecturer
SSR School of Sound Recording
1998 – 1999 (1 year)|Greater Manchester
Independently contracted and led the development of the New Deal “Music Open Learning Provision” pilot and the ESF project “DJ Technique” for the Greater Manchester area. Delivered training and lectured within private and public funded education deliveries.
Audio Engineer Self Employed
1990 – 1998 (8 years)|Greater Manchester
I delivered sound engineering operations to music businesses, clubs and bands; locally and internationally, running in excess of 3000 performances. Managing staff, artists and technical operations within the live performance, recording and installation environments (3 USA Tours/2 European tours, 2 years main engineer for Hacienda Nightclub, 3 years Factory Records, 2 years Interscope Records). This included recording numerous bands for television, production/engineering credits on 2 albums, 2 singles and a remix on a US billboard top 50, recording in excess of 300 performers as owner and operator of a small commercial recording studio. During this period I also pursued my own music career playing and recording throughout the UK.
Research Expertise, Publications & Grants
Currently reading for a PhD exploring Strategic Cognition with Revealed Causal Cognitive Mapping across Institutionally Defined Organisational fields and Contexts.
Innovation through Knowledge Transfer 2010 Smart Innovation, Systems and Technologies, 2011, Volume 9, "Organisational Identification of Academic Staff and Its Relationship to the Third Stream"(Link)
Abstract A university is a organisation where academics study, research and teach students. The archetypal “academic” has an image and identity that is as clear as a doctor or fireman. However the nature of a university is changing, the university is now required to seek out new relationships with businesses and non traditional “customers”, delivering learning and knowledge in new ways, frequently driven by commercial demands. University senior management teams are motivated by government and funding to meet these demands and steer the university towards these new goals. These new areas of activity are often referred to as the “Third Stream” TS (teaching and research being streams 1 and 2). The new mission, strategies and definitions of third stream initiatives form a changing organisational identity for a university which may challenge widely held notions of a universities identity by its member staff, the academics. Dutton et. al. (1994, p1) state; “Strong organisational identification may translate into desirable outcomes”. If the university wants its members (the academics) to embrace the changing mission of a university and undertake actions in support of the new mission, university managers must understand the organisational members (the academics) relationship to the new identity and aim to engender a strong organisational identity.less
TA. Brown (2010). Adapting Knowledge Transfer Strategies to Fit the Academic. Institute of Knowledge Transfer Exchange.
TA. Brown (2011). Organisational Identification of Academic Staff and Its Relationship to The Third Stream. Manchester Metropolitan University, Cheshire, 1/6/2011.
TA. Brown (2011). Organisational Identification of Academic Staff and Its Relationship to The Third Stream. 1/1/2010.
TA. Brown (2007). South Cheshire Chamber of Commerce "4 Front". , South Cheshire Chamber of Commerce.
Engagement & Knowledge Exchange
Projects and initiatives
2008-13, partnerships established and operating with MMU Cheshire faculty.
Wulvern Housing 2 year KTP £107,200 (100% TSB) Behaviour Change in Communities - energy Car Transplants 2 year KTP £99,044 (100%TSB) RecycAll Network (closed March 2011) Wulvern Housing 2 year KTP £107,200 (50% TSB 50% ESRC) WINS tool (Wulvern Indicators of Neighbourhood Sustainability) South Cheshire Chamber of Commerce 2 year KTP £107,200 (50% TSB 50% ESRC) Business strategy and operations realignment Weaver Vale Housing Association 2 year KTP £100,300 (50% TSB 50% ESRC) Information Management and Sustainability KTP
Virgin Trains Red Track Crew (Leadership Degree for future leaders of Virgin Trains)
ESF European Social Fund Projects 2006-2007 Women in Audio Engineering £160k 2006-2008 Equality in Audio Industries II £57k 2006-2007 Equality in Audio Industries £120k 2005-2006 VAE (Vocational Audio Engineering) Level 4 £240k 2005-2006 WISEAMP (Women in Sound Engineering and Music Production) £180k (co-wrote) 2003-2004 “Regional Equality in Music” £200k (co-wrote / research programme) 2002-2003 “Computing in English ” £280k 2002-2003 “Prelude III” £550k (Music production & and performance) 2001-2002 “Prelude II” £500k (Music production & and performance) 2000-2001 “Prelude Project” £400k (Music production & and performance) 1999-2000 “DJ Technique and Culture” £180k
New Deal Jobcentre Plus contracts: 2001-2006 ESOL Overcoming Language Barriers FTET/ETO/Mainstream ESOL Intermediate Labour Markets Co-financed ESF ESOL, FTET/ETO New Deal Business Administration and IT, FTET/ETO New Deal Music, FTET/ETO New Deal Contemporary Popular Music, Computer Music Technology, Sound Engineering DJ 1999-2004 New Deal for Musicians Music Open Learning Provision
Other Developments Negotiated a Degree delivery partnership between Manchester Metropolitan University and Future Works (Private Audio Visual Training Provider) Established numerous Audio Visual and DJ deliveries for disaffected youths. Foundation Degree partnership with Bolton Institute (Sound Design) & SSR HND/HNC partnership delivery with Accrington and Rosendale College. (Music Performance and Production/Performance Arts) & SSR Wrote and developed the City and Guilds qualification “DJ Technique 7755” levels I, II and III Established a commercial private delivery “Dance Music Production”. Established the Technics DJ Academy, A private venture in partnership with product manufacturer Technics.
Government and industry links
Crewe Engineering and Design UTC
UTC Crewe, a University Technical College (similar to a free school), will have a specialism in engineering, manufacturing, and design, will deliver the highest quality school leavers who will be the next generation of engineers and technicians, driving growth in the region’s key industries of automotive and rail. UTC Crewe is working with key employer partners including Bentley, OSL Rail, and Jacobs with key educational support from MMU and local authority support from Cheshire East Council. Bringing together the need for our employer partners to recruit skilled and work-ready engineers and technicians with the local growth plans, the UTC will be an integral part of the future for Crewe.
I have been a key member of the application process and now act as a member of the UTC Partnership Board, working with UTC partners on the implementation of the pre-opening plan and associated work streams. less
Awards, Honours & Distinctions
Prizes and awards
Chartered Association of Business Schools Certified Management & Business Educator (CMBE)
Chartered Fellow of the Chartered Management Institute (CMgr FCMI )
Fellow of the Higher Education Academy (FHEA) Higher Education Academy
Institute of Knowledge Transfer (FInstKT), Fellow status. 2010-2018
The most senior membership grade awarded by the IKT for outstanding professional achievement and contribution to the furtherance of the Knowledge Transfer profession.
Knowledge Exchange Projects 2013 Award Manchester Metropolitan University Impact and Cultral development of KE
Knowledge Exchange Projects Award 2016 for the South Cheshire Chamber of Commerce and Industry co-location and Hub project